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For the Japanese television program, see Music Station.
MusicStation
MusicStation logo
Opened 2007-06-14; 2 years ago
Platforms Mobile, PC, in-home, in-car
Format Tailored to device and network: includes eAAC+, AAC+, AAC, WMA, MP3
Catalogue International Licensing Agreements with Sony Music Entertainment, Universal Music Group, Warner Music Group and EMI
Availability UK, Sweden, Switzerland, Singapore, Hong Kong, South Africa, New Zealand, Australia, Austria
Features unlimited music services
Website www.omnifone.com

MusicStation is a music service developed by Omnifone. The cloud based service works across a number of different digital device platforms and is tailored specifically for various partners.[1]

Contents

Services

In February 2009 Omnifone introduced MusicStation Next Generation[2], a white label unlimited music audio and video download and streaming solution for ISPs and consumer electronics device vendors. The cloud based solution offers interoperable music on a wide range of connected devices, including home entertainment systems, gaming consoles, and car audio systems.

MusicStation Max[3] is a white label pre-licensed music service development programme for mobile device vendors. Omnifone partners with device vendors to develop MusicStation Max powered devices pre-licensed for unlimited music downloads[4]. The service enables users to download, play and share unlimited amounts of music directly on their device.

The service enables users and keep a specific amount their favourite music at the end of their contract. MusicStation Max is interoperable with MusicStation Desktop Edition[5] with both services provided by partners across multiple territories[6].

MusicStation Max allows users at the end of the subscription to migrate their music to their next MusicStation Max device and continue access to unlimited music downloads or to keep playing their favourite tracks. The first handset vendor signed up for MusicStation Max is Sony Ericsson for PlayNow™ plus[7]. Omnifone has reported that it is in talks with a number of vendors for MusicStation Max.

Sony Ericsson's PlayNow services uses MusicStation Max[4]. The first Walkman™ handsets with PlayNow plus were launched on 24/11/2008 by Telenor in Sweden. Sony Ericsson has rolled out the service in 2009 with Swisscom in Switzerland, Singtel in Singapore and Orange in Austria with further launches planned with mobile carriers internationally.

MusicStation Desktop Edition[8] enables consumers to download, play and share music, direct to their desktop computer. The service is provided in partnership with personal computer vendors, mobile carrier networks, and broadband providers. The service offers music recommendations, connected community services and features, and an automatic back-up of private and public playlists to the cloud, plus online search and discovery capabilities. The service is able to synchronise with all other MusicStation-powered services and mobile devices via the cloud.

In April 2009 Hutchison Telecom became the first[9] Omnifone partner to introduce MusicStation Desktop Edition to users in Hong Kong on its 3 network.

Omnifone’s MusicStation was the first subscription based unlimited music download service available on mobiles in the UK launching with Vodafone in November 2007[10].

In June 2008, Omnifone announced that MusicStation had become the largest subscription based unlimited music download service in the UK within seven months of launching on Vodafone[11].

History

Main article: Omnifone
• 14th January 2003: British Entrepreneurs Rob Lewis, Phil Sant and Mark Knight form Omnifone
• 12th February 2007: Omnifone announces MusicStation [12]
• 14th June 2007: MusicStation goes live with its first rollout in Sweden with Telenor [13]
• 22nd October 2007: MusicStation launches in Hong Kong with 3 [14]
• 1st November 2007: MusicStation launches in South Africa with Vodacom [15]
• 1st November 2007: MusicStation launches in the UK with Vodafone [16]
• 12th February 2008: Omnifone launches MusicStation Max, a pre-licensed unlimited music phone development programme with LG signed up as a handset manufacturer [17]
• 15th September 2008: MusicStation launches in New Zealand with Vodafone [18]
• 22nd September 2008: MusicStation launches in Australia with Vodafone [19]
• 24th September 2008: Omnifone announces partnership with Sony Ericsson to power PlayNow™ plus, its pre-licensed unlimited downloads service across Walkman mobiles [20]
• 14th November 2008: Sony Ericsson launches PlayNow plus in Sweden with Telenor [21]
• 8th January 2009: Omnifone announces partnership with Gracenote to bring unlimited music to multiple device platforms [22]
• 12th January 2009: Omnifone powered in-car entertainment system CarStars wins CNET ‘Best of CES’ Car Tech award at the 2009 International Consumer Electronic Show in Las Vegas; the largest consumer electronics event in the world [23]
• 16th February 2009: Omnifone announces MusicStation Next Generation unlimited music service for ISPs to fight piracy online, confirming reports that it is in discussions with BSkyB as its first ISP customer [24]
• 13th March 2009: Sony Ericsson launches PlayNow plus in Switzerland with Swisscom [25]
• 2nd April 2009: MusicStation Desktop Edition launches in Hong Kong[26]
• 23rd April 2009: Sony Ericsson launches PlayNow plus in Singapore with Singtel [27]
• 9th June 2009: Sony Ericsson launches PlayNow plus in Austria with Orange [28]

Awards

Main article: Omnifone

Omnifone has won a number of awards for MusicStation including:

• Oracle UK Partner Awards 2009 – Most Innovative use of Oracle Technology

• CNET ‘Best of CES’ Car Tech Award 2009 – with Gracenote

• Global Mobile Awards 2008 – Best Mobile Music Service Award

• Mobile Industry Awards 2008 – Best Mobile Internet Service

• Mobile Entertainment Forum (MEF) Meffys 2007 – Music Service Award Meffy

• Juniper Research Future Music Awards 2008 – Gold Award for Mobile Music

• MCA (Mobile Content Awards) 2008: Silver Award: Best entertainment service

• MAMA (Mobile Advertising & Marketing Awards) 2008: Gold Award: Most Effective Use of Music

See also:

• Omnifone

• Rob Lewis

• Sony Ericsson PlayNow™ plus

References

  1. ^ Screen Digest: February 2009: Omnifone unveils MusicStation Next Generation
  2. ^ Daily Telegraph, 16th February 2009: Omnifone to launch unlimited online music download service with ISPs
  3. ^ Daily Telegraph, 12th February 2008: Free mobile music download service launched
  4. ^ a b Business Week, 25th September 2008: Sony Ericsson Phones To Come With Music Too
  5. ^ Music Week, 2nd April 2009: Omnifone goes PC
  6. ^ Billboard, 2nd April 2009: Hong Kong First To Get New Omnifone Unlimited Service
  7. ^ Sony Ericsson.com
  8. ^ Music Week, 2nd April 2009: Omnifone goes PC
  9. ^ Billboard, 2nd April 2009: Hong Kong First To Get New Omnifone Unlimited Service
  10. ^ Billboard, 1st November 2007: Nokia, Vodafone Launch UK Mobile Music Services
  11. ^ Billboard, 9th June 2008: MusicStation Claims U.K. Market-Leader Status
  12. ^ Financial Times, 13th June 2007: Mobile phone groups take on iPhone
  13. ^ BBC.co.uk, 14th June 2007: Sound start to music on mobiles
  14. ^ TMC.net, 31st October 2007: Omnifone Launches MusicStation with 3 Hong Kong
  15. ^ Bizcommunity.com, 1st November 2007: Vodacom launches music downloads service
  16. ^ Mobile Choice, 2nd November 2007: Vodafone offers unlimited music downloads
  17. ^ Daily Telegraph, 12th February 2008: Free mobile music download service launched
  18. ^ Stuff, 12th September, 2008: Vodafone's unlimited music plan
  19. ^ Sydney Morning Herald, 22nd September 2008: Unlimited music for the price of a coffee
  20. ^ BBC News Beat, 25th September 2008: Walkman phone to take on Nokia
  21. ^ Easybourse, 13th November 2008: Sony Ericsson's PlayNow Plus Music Service Opens Friday In Sweden
  22. ^ Billboard, 8th January 2009: Omnifone, Gracenote Partner On Integrated Unlimited Music
  23. ^ CNET, 8th January 2009: Gracenote puts a star in your car
  24. ^ Daily Telegraph, 16th February 2009: Mobile World Congress: Omnifone to launch unlimited online music download service with ISPs
  25. ^ Trading Markets, 13th March 2009: Sony Ericsson launches PlayNow plus in Switzerland
  26. ^ Billboard, 2nd April 2009: Hong Kong First To Get New Omnifone Unlimited Service
  27. ^ Crave.com, 23rd April 2009: Sony Ericsson announces PlayNow plus in Singapore
  28. ^ Billboard, 9th June 2009: Austria Gets Unlimited Sony Ericsson Service

External links

• Omnifone

• Sony Ericsson PlayNow™ plus

• Vodafone UK MusicStation

• Vodafone Australia MusicStation

• Vodafone New Zealand MusicStation

• 3 Hong Kong MusicStation

• Telenor Sweden MusicStation

• Swisscom Switzerland PlayNow plus

• Singtel Sony Ericsson PlayNow plus

• Orange Austria Sony Ericsson PlayNow plus

Further links

• Financial Times: Master of timing with a million downloads on his mind

• The Sun: Chief gets Voda confidence

• Tempus comment: Good tune

• For further media coverage highlights please visit:

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