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Muslim Up is a French company founded on a basis of Muslim beliefs, but marketed towards all groups of people. Its message is to create a peaceful Islamic product that will serve to help fight injustice and to spread peace among all of mankind. The company produces nine beverages: three flavors of soft drink, six types of juice, and mineral water.

Muslim Up holds strong political views, considering itself an alternative to "Zionist products and U.S.A trademarks." It considers itself to be a company upholding alternative standards, a corporation designed to "help others" rather than to make profit. Its shows a strong distaste for United States foreign policy, especially with regard to the War in Iraq, referring to them as "Neo-executioners."

Though it shows clear signs of siding with Palestinian activist groups, Muslim Up has pledged only to donate portions of its earnings to recognized humanitarian charities. [1]

The company currently only distributes in Belgium, France, Germany, Italy, Sweden, and the United Kingdom.

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