NFL Championship Game, 1967: Wikis


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1967 NFL Championship Game
1 2 3 4 Total
Dallas Cowboys 0 10 0 7 17
Green Bay Packers 7 7 0 7 21
Date December 31, 1967
Stadium Lambeau Field
City Green Bay, WI
Referee Norm Schachter
Attendance 50,861
TV/Radio in the United States
TV Network CBS
TV Announcers Ray Scott, Jack Buck, Frank Gifford

The 1967 National Football League Championship Game between the Green Bay Packers and the Dallas Cowboys was the 35th championship game in NFL history. Popularly known as the Ice Bowl, it is widely considered one of the greatest games in NFL history, due to the hostile conditions in which it was played, the importance of the game, the rivalry between the teams, the duel between two future Hall of Fame head coaches, and the dramatic conclusion.


Background and conditions

The 1967 game, played on December 31 at Lambeau Field in Green Bay, Wisconsin, was a rematch of the 1966 NFL title game, and remains the coldest NFL game on record in terms of actual air temperature. (The coldest in terms of wind chill was the Freezer Bowl.) The official game-time temperature was −13°F / −25°C, with a wind chill around −48°F / −44°C. Using the new wind chill index put into use in 2001, the wind chill was −36°F. The bitter cold overwhelmed Lambeau's new turf heating system, leaving the playing surface hard as a rock and nearly as smooth as ice. The officials were unable to use their whistles after the opening kick-off. As the referee blew his metal whistle to signal the start of play, it froze to his lips. For the rest of the game, the officials used voice commands and calls to end plays and officiate the game.

The University of Wisconsin–La Crosse (then Wisconsin State University–La Crosse) Marching Chiefs band were scheduled to perform the pre-game and half time shows. However, during warm-ups in the brutal cold, the woodwind instruments froze and wouldn't play; the mouthpieces of brass instruments got stuck to the players' lips; and seven members of the band were transported to local hospitals for hypothermia. The band's further performances were cancelled for the day.

The game was televised by CBS, with announcers Ray Scott, Jack Buck, and Frank Gifford. No copy of the complete telecast is known to exist, although some excerpts were saved and are occasionally re-aired in retrospective features. The recordings of the Cowboys' radio broadcast, with Bill Mercer announcing, still exists in its entirety; Mercer, now a professor at UNT, has played the game-tape during many of his Sports Broadcasting classes. The recording of the Packers radio broadcast, with Ted Moore announcing on WTMJ radio, also still exists in its entirety.

The game

The Packers jumped to an early 14-0 lead via two touchdown passes from Bart Starr to Boyd Dowler, but Green Bay committed two costly turnovers in the second quarter that led to 10 Dallas points. First, Starr lost a fumble while being sacked by Cowboys lineman Willie Townes; Dallas defensive end George Andrie recovered the ball and returned it 7 yards for a touchdown, cutting the lead in half. Then, with time almost out in the second quarter, Packers safety Willie Wood fumbled a Dallas punt after calling for a fair catch, and Cowboys rookie defensive back Phil Clark recovered the ball at the Green Bay 17-yard line. The Packers were able to keep Dallas out of the end zone, but kicker Danny Villanueva kicked a 21-yard field goal to cut the deficit to 14-10 by halftime.

Neither team was able to score any points in the third quarter, but then on the first play of the final quarter, the Cowboys took a 17-14 lead with running back Dan Reeves' 50-yard touchdown pass to wide receiver Lance Rentzel on a halfback option play. Later in the quarter, the Packers drove into scoring range and had a chance to tie the game, but kicker Don Chandler missed a 40-yard field goal attempt.

Starting from his own 32-yard line with 4:50 left in the game, Starr led his team down the field with three key completions: a 13-yard pass to Dowler, a 12-yarder to running back Donny Anderson, and a 19-yard throw to fullback Chuck Mercein. Then Mercein ran 8 yards to a first down on the Cowboys' 3-yard line on the next play. Twice Anderson attempted to run the ball into the end zone, but both times he was tackled at the 1-yard line, the second time after his footing failed on the icy field. By then the thermometer read twenty below zero.

On third-and-goal, Starr called the Packers' final timeout with 16 seconds remaining to confer with coach Vince Lombardi. Starr suggested a quarterback sneak, and Lombardi's response was, "Well, run it and let's get the hell out of here." Some observers (including Dallas coach Tom Landry) expected a pass attempt instead because a completion would win the game, while an incompletion would stop the clock, allowing the Packers one more play to attempt a touchdown or kick a field goal to send the game into overtime. But Green Bay's pass protection had been poor against the Cowboys' "Doomsday defense"; in this treacherous footing, the touchdown-or-incompletion scenario was not guaranteed, so Green Bay had other ideas. Starr executed a quarterback sneak behind "The Block" of defensive tackle Jethro Pugh thrown by guard Jerry Kramer and center Ken Bowman, scoring the touchdown to give the Packers a 21-17 win and an unprecedented third consecutive NFL championship. Kramer moved early before Bowman snapped the ball, something which later on he would as much as admit to; it is apparent from the NFL Films tape of the game. Time remained for the Packers kick off to the Cowboys, but as Dallas was unable to advance the ball, Green Bay secured the victory.

As reported in the book When Pride Still Mattered: A Life of Vince Lombardi, by David Maraniss (1999), Lombardi wanted the game over with one way or another before conditions became worse, rather than attempting a tying field goal; a field goal try was no certainty given the conditions; and if it were successful, the game would continue into a grueling overtime period. The called play was a handoff to Mercein. Starr covertly decided that he would keep the ball to avoid risking a fumble.

Several photos of the final play show Chuck Mercein with his hands in the air. Most people assume that Mercein was signaling a touchdown, but this is not the case. Mercein thought he was going to take a handoff from Starr, and once he realized that Starr was running a sneak, Mercein unsuccessfully tried to stop his forward momentum. He put his hands up in an attempt to show the officials that he wasn't pushing Starr into the end zone, which would have resulted in a penalty.

1 2 3 4 Total
Cowboys 0 10 0 7 17
Packers 7 7 0 7 21

Green Bay Packers 21, Dallas Cowboys 17


  • GB - Boyd Dowler 8 yard pass from Bart Starr (Don Chandler kick) 7-0 GB
  • GB - Boyd Dowler 46 yard pass from Bart Starr (Don Chandler kick) 14-0 GB
  • DAL - George Andrie 7 yard fumble return (Danny Villanueva kick) 14-7 GB
  • DAL - FG Danny Villanueva 21 yards 14-10 GB
  • DAL - Lance Rentzel 50 yard pass from Dan Reeves (Danny Villanueva kick) 17-14 DAL
  • GB - Bart Starr 1 yard run (Don Chandler kick) 21-17 GB

Final statistics

Source:The NFL's Official Encyclopedic History of Professional Football, (1973), p. 121, Macmillan Publishing Co. New York, NY, LCCN 73-3862


Statistical comparison

Dallas Cowboys Green Bay Packers
First downs 11 18
First downs rushing 4 5
First downs passing 6 10
First downs penalty 1 3
Total yards 192 195
Passing yards 100 115
Passing – Completions-attempts 11-26 14-24
Passing – Yards per attempt 3.8 4.8
Interceptions-return yards 0-0 1-15
Rushing yards 92 80
Rushing attempts 33 32
Yards per rush 2.8 2.5
Penalties-yards 7-58 2-10
Fumbles-lost 3-1 3-2
Punts-Average 8-39.1 8-28.8

Individual leaders

Cowboys Passing
Don Meredith 10/25 59 0 1
Dan Reeves 1/1 50 1 0
Cowboys Rushing
Car Yds TD
Don Perkins 17 51 0
Reeves 13 42 0
Meredith 1 9 0
Cowboys Receiving
Rec Yds TD
Bob Hayes 3 16 0
Reeves 3 11 0
Lance Rentzel 2 61 1
Clarke 2 24 0
Packers Passing
Bart Starr 14/24 191 2 0
Packers Rushing
Car Yds TD
Donnie Anderson 18 35 0
Chuck Mercein 6 20 0
Travis Williams 4 13 0
Wilson 3 11 0
Starr 1 1 1
Packers Receiving
Rec Yds TD
Boyd Dowler 4 77 2
Anderson 4 44 0
Carroll Dale 3 44 0
Mercein 2 22 0
Williams 1 4 0

The legacy

The Starr drive became legendary. It was the climax of Kramer's Instant Replay, a diary-style account of the whole 1967 season that illustrated the theretofore anonymous life of an offensive lineman. Overlooked sometimes is the long, desperate fourth-quarter drive that led to the score, wherein a host of offensive players contributed, as well as the heroic efforts of the players on both teams for the entire game.

Green Bay went on to finish the postseason by easily defeating the American Football League (AFL) champion Oakland Raiders in Super Bowl II, which at the time was still considered by many to be of lesser importance than the NFL championship itself. However, Lombardi made it clear that losing the game was not an option, and the Packers gave it all they had.

The game was the end of one era and the beginning of another. With Green Bay having won five championships in seven years, Vince Lombardi retired. The following year age and injuries caught up to the team and they had a losing record; it would be almost 30 years before the team would become a dominant force again, in the Brett Favre era of the 1990s. Meanwhile, the Dallas Cowboys went on to suffer two painful upsets to the Cleveland Browns the following two seasons, then lost Super Bowl V to the Baltimore Colts on a last-second field goal. Yet the Ice Bowl loss was described by many Dallas players as the most devastating loss of the 1966–1970 period. Wide Receiver Lance Rentzel later remarked that on the team plane home from Green Bay to Dallas' Love Field Airport, "not one word was spoken the entire flight." Nevertheless, Dallas rebounded to become one of the top teams of the 1970s, winning two Super Bowls in that decade. Don Meredith would never win a championship, but he would later become more famous as an announcer for Monday Night Football than he had been as a player. This would also be the last year the NFL championship game was considered more important than the Super Bowl, for in the following year Joe Namath and the New York Jets staged an upset victory over the Baltimore Colts that would bring the AFL to full legitimacy and validate the merger of the two leagues that had been agreed upon in 1966 and would be consummated in 1970.

Lambeau Field supposedly got its nickname, "The Frozen Tundra", from a NFL Films highlight film of this game that included in its narration the phrase, "the frozen tundra of Lambeau Field," spoken by "the voice of God," John Facenda. However, Steve Sabol of NFL Films has denied that Facenda used the phrase; it is believed that an imitation of Facenda by ESPN sportscaster Chris Berman popularized the phrase.

Facenda didn't narrate the highlight reel for that game. The highlight reel, "A Chilling Championship," was narrated by William Woodson, as was the highlight reel from Super Bowl II.

Pro Football Hall of Fame players involved in the game

One reason this game is so famous is because it featured numerous players who would later be enshrined in the Pro Football Hall of Fame, as well as the head coaches of both teams.

Cowboys future hall of famers in the game

Packers future hall of famers in the game

See also


  • Cameron, Steve. (1993). The Packers!. Dallas, TX: Taylor Publishing. ISBN 0878330488
  • Gruver, Ed. (1997). The Ice Bowl: The Cold Truth About Football's Most Unforgettable Game. Ithaca, NY: McBooks Press. ISBN 0935526382
  • Kramer, Jerry. (1968). Instant Replay: The Green Bay Diary of Jerry Kramer. New York, NY: World Publishing. ISBN 0385517459
  • Maraniss, David. (1999). When Pride Still Mattered: A Life of Vince Lombardi. New York, NY: Simon & Schuster. ISBN 0684844184
  • Shropshire, Mike. (1997). The Ice Bowl. New York, NY: Donald I. Fine Books. ISBN 1556115326

External links

Preceded by
NFL Championship Game, 1966
NFL Championship Game
Succeeded by
NFL Championship Game, 1968


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