From Wikipedia, the free encyclopedia
The NPD Group, Inc. (formerly National
Purchase Diary) is a leading North American market research
company[1] founded
in 1967 and provides consumer and retail information to
manufacturers and retailers. Using actual sales data from retailers
and distributors as well as consumer-reported purchasing behavior,
NPD offers consumer panel and retail sales tracking services,
special reports, modeling and analytics, and custom research.[2]
Covered industries include apparel, appliances, automotive, beauty,
consumer electronics, food and beverage, food-service, footwear,
home improvement, housewares, imaging, information technology,
movies, music, software, toys, video games and wireless.[2]
The NPD Group is headquartered in Port Washington,
NY with offices across the United States, Japan, the United Kingdom, and the European
Union.[2]
The company's Chief Executive officer is Tod Johnson.[2]
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