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National Beverage Corp.
Type Public (NASDAQFIZZ)
Founded United States Ft. Lauderdale, Florida, USA (1985)
Headquarters Ft. Lauderdale, Florida, USA
Key people Nick A. Caporella, Chairman & CEO
Industry Beverages (non-alcoholic)
Products Soft drinks
Revenue 518.6 million USD (2006)
Net income 22.23 million USD (2006)
4.3% profit margin
Owner(s) Nick A. Caporella (77%)[1]
Employees 1,300[2]
Subsidiaries BevCo Sales, Inc.
Big Shot Beverage Co.
Everfresh Beverages, Inc.
Faygo Beverages, Inc.
LaCROIX Beverages, Inc.
National BevPak
National Retail Brands, Inc.;
PACO, Inc.
PETCO, Inc.
Shasta West, Inc.
Shasta Beverages, Inc.
Shasta Beverages International, Inc.
Shasta Food Services
Shasta Military Sales
Shasta Midwest, Inc.
Shasta Northwest, Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta USA
Shasta Vending
Winnsboro Beverage Packers, Inc.[1]
Website http://www.nbcfiz.com/ [3]

National Beverage Corp. is a second tier U.S. beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida focused on flavored soft drinks. [3] National Beverage Corp. is ranked by Beverage Digest as the fifth-largest soft drink company in the United States.[4]

History

Formed in 1985 by Nick A. Caporella to fend off an unwanted acquision by Victor Posner of Burnup & Sims Inc., an installer of cable television and telecommunications systems, through trading stock between the two companies to reduce Posner's ownership level. Caporella, now having an additional company, needed to have a business to go with it and acquired Shasta Beverages from Sara Lee Corporation in 1985 for Forty million cash and Burnup & Sims shares. In order to make National a major player Caporella purchased Faygo, a Midwest regional soft drink manufacturer, from Tree Sweet Products Corp. With its twelve bottling plants, National subsidiaries branch out into bottling store brands.[3]

In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage which was partially successful. A Burnup & Sims stock holder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCROIX.[3]

Brands

References

  1. ^ a b "National Beverage." International Directory of Company Histories. The Gale Group, Inc, 2006. Answers.com 15 Jul. 2008.
  2. ^ "National Beverage." Company Profile. Hoover's, Inc., 2008. Answers.com 15 Jul. 2008.
  3. ^ a b c d "National Beverage Corp. Company History". Funding Universe Company Profiles. Funding Universe. http://www.fundinguniverse.com/company-histories/National-Beverage-Corp-Company-History.html. Retrieved 2008-07-17.  
  4. ^ "Top 10 CSD Companies & Brands for 2006". Beverage Digest (Bedford Hills, NY: Beverage Digest Company, L.L.C.) 50 (5): 2. 2007-03-08. http://www.beverage-digest.com/pdf/top-10_2007.pdf. Retrieved 2008-07-17.  
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