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From Wikipedia, the free encyclopedia

Neil Strauss (also known by the pen name Style or Chris Powles), is an American author, journalist and ghostwriter (b.1969). He is best known for his best-selling book The Game: Penetrating the Secret Society of Pickup Artists, where he describes his experiences in the seduction community in an effort to become "a pick-up artist." He is a contributing editor at Rolling Stone and also writes regularly for The New York Times.



After graduating high school from the Latin School of Chicago, Strauss attended Vassar College.[1] While in school he began his career writing for Ear, an avant-garde magazine, and editing his first book, Radiotext(e), an anthology of radio-related writings for the postmodern publisher Semiotext(e). He moved on to the Village Voice, where he did everything from copy-editing to fact-checking before becoming a regular reporter and critic.[2] He was invited by Jon Pareles[3] to become a music critic at The New York Times where he wrote the Pop Life column and front-page stories on Wal-Mart’s CD-editing policies, music censorship, radio payola, and the lost wax figures of country-music stars.[4]

He was then invited by Jann Wenner to become a contributing editor at Rolling Stone where he wrote cover stories on Kurt Cobain, Madonna, Tom Cruise, Orlando Bloom, the Wu-Tang Clan, Gwen Stefani, Stephen Colbert, and Marilyn Manson.

He won the ASCAP Deems Taylor Award for his coverage of Kurt Cobain's suicide for Rolling Stone and his profile of Eric Clapton in The New York Times Arts & Leisure section. Strauss also contributed to Esquire, Maxim, Spin, Entertainment Weekly, Details, and The Source. He was also featured in Beck's music video Sexx Laws which also featured Jack Black, and as a guest star on the season six finale of Curb Your Enthusiasm.

Neil Strauss was the co-writer or ghostwriter of several best-selling celebrity memoirs, including The Long Hard Road Out Of Hell with Marilyn Manson, The Dirt with Mötley Crüe, How to Make Love Like a Porn Star: A Cautionary Tale with Jenna Jameson, and Don't Try This At Home with Dave Navarro.

After leaving The New York Times to ghostwrite Jameson's memoirs, Strauss wrote The Game: Penetrating the Secret Society of Pickup Artists (Regan Books, 2005), a book about a sub-culture of pick-up artists known as the seduction community. The book made a month-long appearance in the New York Times bestsellers list in September-October 2005, and reached the #1 position on immediately after its release in the United States. It was optioned to be made into a film by Spyglass Entertainment, with Chris Weitz adapting and producing [5].

His follow-up book, a controversial graphic novel How to Make Money Like a Porn Star, came out in 2006 on September 26. By 2006 Neil Strauss also came out with "Shoot", a short film about becoming a rockstar that he co-wrote, directed and performed in. That same year, in collaboration with Dave Navarro and Entourage writer Cliff Dorfman, he created a one-hour TV drama The Product for FX.[6] In 2007, he released a follow-up to The Game, Rules of the Game, a two-book boxed set.

On March 4, 2009, The New York Times wrote that Strauss (along with rock biographer Anthony Bozza) had started his own publishing company, Igniter, as a subimprint of HarperCollins. Igniter's first title, the Times reported, will be "The World According to Bozo the Clown." [7]

Strauss's newest book, Emergency: This Book Will Save Your Life (Harper, 2009), for which he spent three years undercover amongst survivalists, tax-dodgers, billionaire businessmen, and the government itself, was hailed by Rolling Stone as an "escape plan" for the current world crisis.[8] It entered the New York Times bestseller list at #3.[9]

Seduction community

In the seduction community, Strauss is known by the pseudonym "Style". In 2004 he published an article in the New York Times about his experiences.[10]

The Game

In The Game, Strauss tells the tale of his transformation into "Style", a pickup artist under the tutelage of Mystery. In addition to documenting his experiences with pickup artists like Mystery, Extramask (Barry Kirkey) and Ross Jeffries, it also describes his interactions with celebrities including Britney Spears, Paris Hilton, Tom Cruise, and Courtney Love. Strauss writes of his distrust of pickup artists "Tyler Durden" and "Papa", the co-founders of Real Social Dynamics. In promoting his book, Strauss appeared on various TV shows, including The View[11] and ABC Primetime, and he participated in many book signings[12] .[13]

After publishing the book, Strauss temporarily retired as a pickup artist and settled with a long-term girlfriend Lisa Leveridge, who played guitar in Courtney Love's all-female band The Chelsea (band).[14] An article in the Sunday Mirror, suggested that Leveridge broke up with Strauss in February 2006 to date Robbie Williams.[15] Strauss denied the Williams rumor, but confirmed his breakup with Leveridge on his mailing list a few months later. 


Through his VIP mailing list, Strauss announced the Stylelife Challenge on May 31, 2006. Strauss challenged men to get a date in 30 days or less. During the entire month of July 2006, participants were given daily challenges on the Stylelife. These challenges were designed to help men makeover their look, overcome their fears, and get a date within a month. While the primary goal was simply for participants to get a date, the most improved won a week-end in San Diego with the Inner Game guru "Hypnotica" ("Rasputin" in The Game).

On March 10, 2007, through his VIP mailing list, Strauss announced the Stylelife Academy, which he describes as the first online school for self-improvement and attraction. Enrolled students study a variety of subjects ranging from mind-shaping, to body language, to story telling, to being a good conversationalist in daily online classes.

VIP Book Club

In January, 2007, Strauss decided to form a book club composed of members of his personal mailing list The purpose of the club is to challenge non-readers with works of serious literature. The club meets every Monday.


See also


External links


Up to date as of January 14, 2010

From Wikiquote

Neil Strauss, also known by his pen names Style and Chris Powles, is an American journalist, author and ghostwriter.



The Game: Penetrating the Secret Society of Pickup Artists (2005)

ISBN 0-06-055473-8

  • In life, people tend to wait for good things to come to them. And by waiting, they miss out. Usually, what you wish for doesn't fall in your lap; it falls somewhere nearby, and you have to recognize it, stand up, and put in the time and work it takes to get to it. This isn't because the universe is cruel. It's because the universe is smart. It has its own cat-string theory and knows we don't appreciate things that fall into our laps.
  • In order to excel at anything, there are always hurdles, obstacles, or challenges one must get past. It's what bodybuilders call the pain period. Those who push themselves, and are willing to face pain, exhaustion, humiliation, rejection, or worse, are the ones who become champions. The rest are left on the sidelines.
  • To get a woman, you have to be willing to risk losing her.
  • Men are not dogs. We merely think we are and, on occasion, act as if we are. But, by believing in our nobler nature, women have the amazing power to inspire us to live up to it.
  • We have this idea that love is supposed to last forever. But love isn't like that. It's a free-flowing energy that comes and goes when it pleases. Sometimes is stays for life; other times it stays for a second, a day, a month, or a year. So don't fear love when it comes simply because it makes you vulnerable. But don't be surprised when it leaves, either. Just be glad you had the opportunity to experience it.

Rules of the Game: The Style Diaries (2007)

ISBN 0-06-154045-5

  • Every adventure to be had in this room is on the dark side. The people on the light side are asleep right now. And they are dreaming about the dark side. Because the more you try to repress the dark side, the stronger it gets, until it finds its own way to the surface. I sleep well. I dream of angels and sponge cake and panda bears. I don’t see the dark side until I open my eyes.
  • Most guys who define themselves as "too nice" only behave nicely because they want everybody to like them and don’t want anyone to think badly of them. Don’t mistake being fearful and weak-minded for being nice.
  • Love is a velvet prison.
  • What most of us present to the world isn’t necessarily our true self: It’s a combination of years of bad habits and fear-based behavior. Our real self lies buried underneath all the insecurities and inhibitions. So rather than just being yourself, focus on discovering and permanently bringing to the surface your best self.
  • The natural instincts of men seem to be to alternate between periods of love relationships and periods of hedonistic bachelorhood, with some traumatized kids thrown in as an evolutionary imperative.
  • A lot of people make the mistake of trying to defend principles in relationships. My goal is long-term happiness. And I make choices that aren’t going to undermine that goal.

External links

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