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"Never Ever"
Single by Ayumi Hamasaki
from the album I am...
Released March 7, 2001
Format JPN CD Single
USA Digital Single [1]
Genre J-pop
Length 50:52
Label Avex Trax
Writer(s) Ayumi Hamasaki
Ayumi Hamasaki singles chronology
"Never Ever"
"Endless Sorrow"

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", 6 and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.[2]



Never Ever was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

Commercial endorsment

Never Ever was used in a commercial for the Kirin Supli drinks. She appeared in the TV ad.[3]

Track listing

  1. "Never Ever" (Original Mix)– 4:41
  2. "Never Ever" (Yuta's prayer mix)
  3. "Seasons (H-H Remix)"
  4. "Never Ever" (Project O.T. mix)
  5. "Never Ever" (Laugh & Peace mix)
  6. "Never Ever" (Empty Pot Shuttlecock Wood)
  7. "Evolution" (Ayu Can Hear U Mix)
  8. "Never Ever" (Nicely Nice Hot Stab remix)
  9. "Never Ever" (Tears of Aquarius mix)
  10. "Never Ever" (Original Mix -Instrumental-) – 4:41

Live performances

  • March 9, 2001 - Music Station
  • March 10, 2001 - CountDown TV
  • March 19, 2001 - Hey! Hey! Hey!


Oricon Sales Chart (Japan)

Release Chart Peak Position First Week Sales Sales Total Chart Run
07 March, 2001 Oricon Daily Singles Chart 1
Oricon Weekly Singles Chart 1 423,480 757,000 12
Oricon Yearly Singles Chart 16
  • RIAJ certification: 3x Platinum


External links



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