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Nick Jr.
Nick Jr. logo 2009.svg
Launched February 2, 1999
(original launch; as Noggin)
September 28, 2009
(relaunch; as Nick Jr.)
Owned by Classic Viacom (1999-2005)
New Viacom (2005-present)
Slogan It's Like Preschool on TV
Formerly called Noggin (1999-2009)
Sister channel(s) Nickelodeon, TeenNick, Nicktoons
DirecTV Channel 301
Channel 1301 (VOD)
Dish Network Channel 169
Verizon FiOS Channel 256
AT&T U-verse Channel 320
Available on most cable systems Check local listings for channels

Nick Jr. is the name of an American cable television channel owned by the MTV Networks subsidiary of Viacom. The channel was known as Noggin from its February 2, 1999 launch until September 28, 2009 at 6:00 a.m. (Eastern)/5:00 a.m. (Central Time).

Sister channel The N was relaunched as TeenNick at the same time as Noggin's relaunch as Nick Jr.; like with TeenNick, Nick Jr.'s name was taken from a former program block on Nickelodeon, which aired weekday mornings from 1988 to 2009 under the Nick Jr. name. Nick Jr. is aimed at 2-7 year olds, and features a mix of originally-produced programming, and series previously and concurrently aired on Nickelodeon's Nick Jr. block.

The network's logo has been adjusted as part of a brand unification effort which saw all four of the Nickelodeon networks take on a unified look. Although the former motif of using an orange 'adult' figure and blue 'child' was discontinued in the new text-only logo, the tradition of 'Nick' being orange (representing the adult) and 'Jr.' remaining in blue (as the child) was retained.[1]



As Noggin (1999–2009)

Noggin logo from February 2, 1999 to September 28, 2009. Various designs were used above the "Noggin" nameplate from 1999 to 2009, though the handdrawn bird was the sole design used after December 31, 2007.

Nick Jr. was first launched as Noggin on February 2, 1999, as a joint venture between Viacom's Nickelodeon and the Children's Television Workshop (now Sesame Workshop), but Sesame Workshop's interest was sold to Nickelodeon at some point in 2002.[2] From 1999 to 2002, Noggin was targeted at preteens. Starting in 2002, it was targeted for preschoolers; the format was changed due to low ratings. Noggin's first mascot was "Feetface" from April 1, 2002 to April 7, 2003, followed by Moose and Zee since April 7, 2003. The network took its name from a slang term for "head" or, by extension, "brain," reflecting its original purpose as an educational channel. Until April 1, 2002, the network aired classic Sesame Workshop productions such as 3-2-1 Contact, Square One TV, Cro, and The Electric Company. As of September 10, 2007, Noggin no longer airs any show produced by Sesame Workshop (it has since premiered Pinky Dinky Doo, which is a Noggin Original produced by Sesame Workshop), but had new and old episodes (September 8, 2008 to present).

Noggin was a 24-hour channel until 2002, when Viacom decided to launch The N, which was formatted similarly to Nickelodeon's now-former TEENick block and later featured some recent family-oriented series that aired on Nick at Nite. The N was aimed at teens and had thought-provoking programming considered by many as too complex for Noggin's target pre- and elementary-school-age viewers. The N took up 12 hours of Noggin's programming space (operating in a similar manner as Nickelodeon and Nick at Nite) from 6PM-6AM/ET seven nights a week. The fact that Noggin shared channel space with The N (now TeenNick) made it very similar to parent network Nickelodeon as it has shared channel space with another channel during the nighttime hours for most of its existence starting with Black Entertainment Television for the first couple of years on the air, then ARTS (Alpha Reperatory Television Service, now A&E) and currently with Nick at Nite since 1985, which is commonly considered a nighttime program block on Nickelodeon.

In addition to classic episodes of Nickelodeon favorites such as Blue's Clues and Dora the Explorer, and original shows such as Oobi and Jack's Big Music Show, many preschool-oriented shows originating from non-U.S., English-speaking countries that would otherwise not likely be seen on American TV are shown. Some examples include Little Bear, Franklin from Canada and Tweenies, Connie the Cow, Tiny Planets, and 64 Zoo Lane from the UK. However, in 2006, this was being de-emphasized; Tweenies was permanently pulled from the schedule in January, and Tiny Planets was pulled in April 2006. Tiny Planets was previously shown intermittently — but not every day — at 6:00AM Eastern/5:00AM Central, as Tweenies was for a year until it was pulled. Since July 2006 this is also being done with 64 Zoo Lane, suggesting that it too may disappear eventually (however, unlike the other two shows, they also sometimes are showing it at 7:00AM Eastern/6:00AM Central). However, they have also recently introduced The Upside Down Show, which is from Australia (though like the British Tiny Planets, has American origins via Sesame Workshop).

Technically, Noggin did not show commercials, but it did show ads between shows such as Connie the Cow's Milk Break, as well as other "tie-in" media such as a music video that tied in with the film Curious George (film), and spots for airings of shows on other channels within the Nick family. The channel's other revenues presumably come from fees paid by cable television distributors.

The network was also a launching point for the music videos of pop musician/children's performers like Laurie Berkner, Lisa Loeb and Dan Zanes, initially as filler between 23-minute-long shows run commercial-free, and (because of their success in that format) now as music video shows like Move to the Music. Also, when Sesame Workshop’s classic shows (such as The Electric Company) aired on Noggin, they had to be edited for running time. On December 31, 2007, Noggin's sister channel Nickelodeon Games and Sports ceased operations as a digital cable channel and The N was split into a separate channel taking over the former channel space of Nick GAS, which allowed Noggin to become a twenty-four–hour channel after spilting from The N. Noggin then became the second U.S. cable channel to offer a 24-hour schedule of shows aimed at preschoolers after PBS Kids Sprout, which launched in 2005. On February 2, 2009, the "Nick Jr. on Noggin" bumper was removed.

As Nick Jr. (2009–present)

In an attempt to extend the association of the Nickelodeon brand to two sister cable channels on February 24, 2009, it was announced that Nick Jr. would be taking over Noggin and TeenNick taking over The N as the 24/7 channels. This is similar to how Nick Jr. launched its own channels in the UK on September 1, 1999 and in Australia on March 14, 2004.[3] On February 24, 2009, it was announced that Noggin would be replaced by Nick Jr. and would become a 24/7 television channel.[4]

Noggin relaunched as Nick Jr. on September 28, 2009 at 6:00 AM Eastern/5:00 AM Central. The new Nick Jr. network retains the Noggin mascots Moose A. Moose and Zee. Like Noggin, the network does not air commercials or marginalize closing credits for promotion of other shows.

Despite the name change and logo rebranding, some electronic program guide providers confusingly identify it by the channel's pre-rebrand name and display the 1999–2009 logo as Noggin as that of Nick Jr. TeenNick has a similar problem, as the former The N logo and name is still used by some EPG providers to identify that channel.

Moose A. Moose Activities

In between shows, Moose A. Moose and Zee (in most activities) and another character(depends) appears between each program. Most activities have 3 parts (sometimes 2). If there are three, then there will be idents, promotions for programs on Nick Jr., or sometimes Nickelodeon, or even Nick at Nite. If there are two parts, there is a Nick Jr. Presents short (see List of programs broadcast by Nick Jr. (TV channel) or List of programs broadcast by Noggin (TV channel). Here is the list of activities:

  • The Seven Singing Sea Creatures—where Moose A. Moose and Zee try to find them by adding them.
  • Zee's Smashed Potato With Gravy Dance—where Zee teaches Moose A. Moose and the viewers how to do the Smashed Potato with Gravy Dance.
  • Puzzle Time: Rhyming Game—Moose A. Moose finds the matching rhyme. In the first part, the viewers have to choose from two different word cards. In the second part, the viewers have to choose from three different word cards.
  • Puzzle Time: Memory Game—Moose A. Moose asks the viewers to find the matching cards. First, he asks what cards to find (e.g., pink flowers, blue planes, etc.). Then, Moose A. Moose tells the viewers that he's going to flip the cards. Then, he flips the cards and tells the viewers where to look. The viewers then make an incorrect guess. Then, the viewers find the matching cards.
  • Painting Mistake—Moose A. Moose and Zee look at paintings. Then, they see Henrietta's painting. She says she needs yellow paint for the sun. Just as she finishes talking, Zee spills over her yellow paint. Moose A. Moose tells if she is sad or not.
  • Sea Counting—Moose and Zee count shells and then count an octopus's legs. They also do it backwards!


Though Nick Jr. does repeat some of its programming over the course of a 24-hour day, it does not follow a strict repeating program wheel. Most unusually, the channel programs a handful of shows that it does not show during the day (e.g. Oobi and Gullah Gullah Island) in the extreme overnight hours, when virtually none of those shows' target audiences would normally be awake.

See also


External links

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