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Nick Jr.
Nick jr logo.jpg
Nick Jr 1988 logo
Launched January 4, 1988
Closed February 2, 2009
Owned by MTV Networks, a division of Viacom International
Slogan Play with Us!
Country USA
Sister channel(s) Nick, Nicktoons, Nick at Nite, TeenNick
Website TV channel

Nick Jr. was a programming block on the Nickelodeon television channel, seen on Nickelodeon weekday mornings. It was aimed at a preschool-age audience ages 5 and under. On September 28, 2009, Nick Jr. became its own official channel, replacing Noggin. It is owned by MTV Networks, a division of Viacom International.

Programming during this block were generally seen without commercial interruption, although advertisements did run between the programs.





From 1979 until 1988, many shows that might be associated with a preschool audience were broadcast on Nickelodeon, but were not specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 7:00am and 3:00pm, which approximates the hours in which older children might be in school.[1]


By the start of 1988, on January 4, the Nick Jr. brand was in place and in use, with an approximate six-hour portion of the Nickelodeon broadcast day, at 9:00am – 3:00pm.[2] The logo for the new Nick Jr. brand became a distinctive feature for the block. At first, the Nick. Jr. logo was for the orange "Nick" and the blue "Jr.", but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees, two robots, two balls, two hippos, two pigs, two cows, two horses, two brothers, two cats, two dogs) Until 1989, a former staple of the Nickelodeon lineup, Pinwheel was featured, and eventually replaced by Eureeka's Castle. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin (The World of David the Gnome, Sharon, Lois & Bram's Elephant Show, Noozles, The Adventures of the Little Koala, The Adventures of the Little Prince, The Littl' Bits, Grimm's Fairy Tale Classics, Maya the Bee, Maple Town, Jim Henson's Muppet Babies). Programming in the vein of live action and puppeted preschool programming also appeared during this time. Many of the Nick Jr. station idents were created using clay animation. The first program ever aired to launch was Belle and Sebastian.


Nickelodeon's own website states that Nick Jr. was founded in 1994.[3] The block's final day premiered on December 31, 1993. The final program on December 31, 1993 was David the Gnome, right before the final goodbyes of Nick Jr. After that, they showed a commercial for the mascot named Face, followed by the last Nick Jr. ident and a handover to Friday's Nickelodeon program schedule. On January 3, 1994, proceeding the countdown clock, Nick Jr. introduced Face, the animated mascot that introduced, and wrapped up shows, and smaller variety pieces. On his first day, he changed colors, moods, and feelings. Programming during this period included Allegra's Window, Little Bear, Gullah Gullah Island, The Busy World of Richard Scarry, The Wubbulous World of Dr. Seuss, The Nick Jr. Little Big Room, Rupert, Rugrats, Jim Henson's Muppet Babies, Muppet Time, The Muppet Show, Eureeka's Castle, David the Gnome, Billy Bunny's Animal Songs, and Blue's Clues. Face, in the context of its segments, was capable of materializing objects such as beach balls, scuba gear, space ships, stars, even radios, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the name Nick Jr. On September 1, 2003, Nick Jr. tried unsuccessfully to remodel Face. The first program ever aired to re-launch was Rubbadubbers. Face was last seen on October 8, 2004.


On October 11, 2004, Nick Jr. had their mascot named Piper O'Possum. The first program ever aired to re-launch was Dora the Explorer. He was the character was known, was also the daytime presenter of the British version of Nick Jr. (UK) and Nick Jr. 2. Piper was voiced by Allison Brutofski. On Nick Jr.'s British service, he was voiced by a British voice-over actor, with Allison's laugh. Piper was last seen on September 7, 2007.


On September 10, 2007, Nick Jr. introduced new graphics, and music. This saw the introduction, which indicates preschoolers to play and learn with Nick Jr. characters. The first program ever aired to re-launch was Dora the Explorer.


On February 2, 2009, Nickelodeon removed the Nick Jr. branding from the lineup. Nick Jr. shows continued airing on the slot, but they have the Nickelodeon branding, replacing the Nick Jr. branding. The final program was Ni Hao, Kai-Lan. On September 28, 2009, Noggin re-launched as the Nick Jr. Channel. Also, they received the "It's Like Preschool on TV" slogan, and the famous colors were retained.

Cross-programming with other networks

From 2000 to 2002 and from 2004 to 2006, Nick Jr. also ran a Saturday morning children's block for CBS entitled Nick Jr. on CBS, featuring shows from the programming block. Between 2002 and 2004, it was part of the general Nick on CBS block, which also included programming from the main Nickelodeon channel. The block was replaced September 16, 2006, when DIC Entertainment (now Cookie Jar Entertainment) started the KOL Secret Slumber Party/KEWLopolis/Cookie Jar TV on CBS.

Until the fall of 2006, Spanish language US network Telemundo offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the Nickelodeon en Telemundo block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, Nick programming was replaced with a Spanish-language version of NBC/Ion Television's qubo block.

On April 5, 2008, competing Spanish network Univision added Spanish dubbed versions of Dora the Explorer and Go, Diego, Go! to their Saturday morning Planeta U line-up.

See also


External links

Simple English

Redirecting to Nick Jr.


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