| No.1 Croydon (formerly NLA Tower) | |
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![]() No.1 Croydon from East Croydon station |
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| Building information | |
| Name | No.1 Croydon (formerly NLA Tower) |
| Location | East Croydon, London |
| Country | England |
| Architect | R. Seifert & Partners |
| Engineer | Triton |
| Completed | 1970 |
Coordinates: 51°22′30″N 0°05′28″W / 51.3749°N 0.0910°W
No.1 Croydon (or the 50p Building, formerly the NLA Tower or Threepenny bit building)[1] is a skyscraper at 12-16 Addiscombe Road, Croydon, London, next to East Croydon station. It was designed by R. Seifert & Partners and completed in 1970. It has 24 stories and is 269 feet (82 m) high. 'NLA' stood for 'Noble Lowndes Annuities'.[2] The growing town of Croydon attracted many new buildings to be built in the 1970s including No.1 Croydon.[3][4] In recent years, the development of tall buildings has been encouraged in the London Plan, which will lead to the erection of new skyscrapers over the next few years as London goes through a high-rise boom.[5]
It is Britain's 88th tallest tower,[6] and an example of original 1970s architecture.
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A refurbishment programme costing over £3.5 million was completed in early 2007. It included a six-month exterior cleaning project, new lobby, landscaping and common areas, and refurbishment of the top ten floors to provide 74,543 square feet (6,925 m2) of high spec, air-conditioned office accommodation.
A substantial amount of work had already been done to improve the exterior facade of the tower. It was identified in a Channel 4 programme as one of the UK's top eyesores. A spokesman for building restoration firm Triton said: "Work is running to schedule and within budget." [7]
American International Group (AIG) have their European headquarters in No.1 Croydon, which they share with a number of other companies, including HCL, IBS, Liberata, Pegasus Solutions, Directline Holidays, Zenos Academy and the Institute of Public Finance.[3]
No. 1 Croydon was originally known colloquially as the Threepenny Bit building, due to its resemblence to a number of Threepence coins stacked on top of each other. After the coins stopped being used in 1970 the building eventually gained the alternative nickname the 50p building, as it also resembles a stack of the now more familiar 50p pieces, and it is also referred to as The Wedding Cake.[8][9]
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