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Updated live from Wikipedia, last check: June 04, 2012 05:01 UTC (45 seconds ago)

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Opinion Research Corporation
Type subsidiary
Founded 1938
Headquarters Princeton, New Jersey
Key people Vinod Gupta (CEO, InfoUSA)
Industry Market Research, Business Services
Products Research
Social research
Marketing research
Revenue $56.4 million (2005)
Parent InfoUSA
Website opinionresearch.com

Opinion Research Corporation, based in Princeton, New Jersey, is a demographic, health, and market research company. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.[1]

ORC International is the European research and consultancy arm of Opinion Research Corporation.

Notes

  1. ^ InfoUSA Press Release, December 6, 2006

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