From Wikipedia, the free encyclopedia
Pacific Sunwear of California, Inc. (also known
as PacSun) is a US based retail clothing company
rooted in the youth culture and fashion vibe of Southern
California. The company sells casual apparel with a limited
selection of accessories and footwear designed to meet the needs of
teens and young adults. As of May 2, 2009, the company operated 927
PacSun
stores in 50 states and Puerto Rico. PacSun is headquartered in Anaheim,
California and operates a distribution center in Olathe, Kansas.
The company's regional directors, district managers and store
positions are located throughout the United States.[3]
History
The store was founded in 1980 by Tom Moore as a Newport Beach, California
surf shop under a different name, selling surfboards and wax.
Because it was so slow on the beach during the winter Pac Sun
decided to open its first shop in Santa Monica Place in Santa Monica, California. They
sold swim suits, T-shirts, shorts, until major companies wanted to
join them, and started opening more stores all over California. By 1987, they
had a total of 21 stores. In 1993, the company was operating 60
stores and went public. As of 2008, the company claimed 859 stores
and 76 outlets.[4]
More recently, the company has expanded product offerings to
include: sweatshirts, jeans, and accessories often associated with
skateboarding culture. The company used to carry shoes, but due to
a low profit margin, shoe sales were discontinued in all stores in
April, 2008. As of June 2009 the company had resumed the sale of Nike brand shoes both in
store and on its website.[5] Popular
clothing brands sold at the store include , Alpinestars, Billabong, Bullhead, Circa, Metal Mulisha, Dakine, DC Shoes, DCMA Collective, Electric, Element, Hurley, éS, Ezekiel, Fox, O'Neill, Quiksilver, and Volcom as well as the company's
own brand, Vurt. In 2009, they expanded to the overseas markets by
making the international shipping option available. The company's
stock is publicly traded on the NASDAQ under the symbol PSUN.
Exterior view of a typical Pac Sun store
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