Type | Private |
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Founded | 1993 |
Headquarters | Toledo, Ohio (Corporate headquarters) |
Key people | Abdul Yassine, President; Yassine Yassine, Executive Vice President |
Industry | Wireless Services |
Products | Wireless using CDMA |
Website | pagepluscellular.com |
Page Plus Cellular is a vendor of prepaid wireless services in the United States. They are a Mobile Virtual Network Operator (MVNO) using the Verizon Wireless network.
Page Plus offers traditional pay as you go plans, where subscribers pay for minutes before using them. They also offer prepaid plans which include unlimited nights and weekends, and unlimited calling. On August 7, 2009, Page Plus launched a $39.95 monthly plan that includes Unlimited Talk, Unlimited Text and 20MB of data, called the Unlimited Talk and Text Plan.[citation needed]
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Page Plus was established in 1993 as Page Plus Communications, selling pager services in the Toledo, Ohio area. They serviced around 10,000 customers in the region. Abdul Yassine and his brother, both immigrants from Lebanon, built the Toledo business by marketing pre-paid cellular phone service regionally.
In August 1998, the company became Page Plus Cellular, and launched in Ohio and Michigan. A nationwide launch happened two years later, in 2000. In 2001, they were ranked the fourth best MVNO by RCR Wireless News.[1]
Page Plus Cellular customers add minutes to their prepaid cell phone account by purchasing refill cards, which are available in various increments. The higher the card denomination purchased, the lower the per-minute rate applied. Previously, the rates ranged between $.06 and $.12 per minute, depending on the denomination of the refill card. However, with more minutes being added to each card, the per-minute rate will now be $.04 to $.10. All cards currently in stock at dealer locations will switch to the new lower rates on January 20th, 2010.
The refill cards will now provide the following: $25 for 400 minutes; $50 for 1,000 minutes; and $80 for 2,000 minutes. The $10 card had been previously changed in November to increase the number of minutes from 83 to 100. The minutes on all standard plan cards are good for up to 120 days and will roll over provided the account is refilled within that time, therefore low-use customers can maintain cell phone service for just $3 a month by refilling with $10 cards.
While a high percentage of Page Plus Cellular customers use the standard pay-as-you-go plan, the provider also offers prepaid monthly plans that bundle voice, text and data for one price. These are the $39.95 per month Unlimited Talk n Text plan and the $29.95 per month Talk n Text 1200 plan.
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