Pall Mall (cigarette): Wikis

  
  

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Dutch Pall Mall pack ("Smoking is deadly")
Bulgarian Pall Mall pack (Smoking seriously harms you and others around you)

Pall Mall cigarettes are a brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and internationally by British American Tobacco at multiple sites.

Contents

History

Pall Mall brand cigarettes were introduced in 1899 by the Butler & Butler Company, in an attempt to cater to the upper class with the first "premium" cigarette. Its name is taken from a 17th century game in which a player attempts to drive a wooden ball with a mallet down an alley and through a raised ring using as few strokes as possible; derived from Latin palla and malleus, or "ball" and "hammer", respectively. Pall Mall is also the name of a very upscale street in the West End of London.

In 1907, Pall Mall was acquired by American Tobacco with the sale of Butler & Butler. The new owners used the premium brand to test innovations in cigarette design, such as the "king-size" (now the standard size for cigarettes at 85mm), a new way of stuffing tobacco that supposedly made cigarettes easier on the throat.

Pall Malls reached the height of their popularity in 1960 when they were the number one brand of cigarettes in America.[1] The gambles in design had paid off and so the company introduced "longs", or 100mm cigarettes (again creating a standard, this time for long cigarettes). It would later be dethroned in 1966 by Winston cigarettes, when Pall Mall found that it could no longer compete with the advertising campaign "Winston tastes good like a cigarette should." Ironically, in the 1940s, Pall Mall had its own grammatically incorrect slogan which touted it as the cigarette which "travels the smoke further", referencing the longer 85mm length. Their famous slogan during the '50s and early '60s was "OUTSTANDING...and they are MILD!".

In 1994, Pall Mall and Lucky Strike were purchased by Brown & Williamson Tobacco Corporation as the former American Tobacco company shed its tobacco brands[2]. Brown & Williamson merged with R. J. Reynolds Tobacco Company on July 30, 2004, with the surviving company taking the name, R. J. Reynolds Tobacco Company. R. J. Reynolds continues to make unfiltered and filtered styles of Pall Mall for the U.S. market, emphasizing the latter. British American Tobacco makes and sells Pall Mall outside the U.S.

Pall Mall currently is in the "Growth Brand" segment of the R.J. Reynolds brand portfolio[3]. Within British American Tobacco, Pall Mall is one of their four drive brands.[4]

The famous Pall Mall logo has large art nouveau lettering spelling out "Pall Mall" on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Showing two regal lions pawing the sides and a knight's helmet on top, the inside of the shield reads "Per aspera ad Astra" or "Through hardships to the stars" (Which is also the motto of the RAF. There is a banner underneath the shield that holds another Latin phrase, "In hoc signo vinces" or "By this sign shall you conquer". The phrase was the one that appeared in a vision to Constantine before the Battle of Milvian Bridge where he was greatly out-numbered. God instructed Constantine to put the cross on all the shields of his men. The next day, Constantine was in Rome, victorious, paving the way for the Edict of Milan. The famous Pall Mall slogan, "Wherever Particular People Congregate", appears beneath the coat of arms.

Generally speaking, there are different designs for Pall Mall packs. It can be always identified on which market one or another pack of Pall Mall was bought. Nevertheless, the logo and the main features of it remain unchanging.

In 2007, R. J. Reynolds Tobacco Company changed the packaging color of Pall Mall Ultra Lights from light blue to orange to stop confusion between the Ultra Lights and the Lights. Both had been in blue colored packaging.

In 2009, R. J. Reynolds Tobacco Company changed the flavor descriptors of all the Pall Mall brand hard packs to color designations. The descriptor change occurred because the FDA will ban product descriptors such as "Light" and "Mild." Along with the change in descriptors, the rings and branding on the cigarettes have changed to match both the color of the box and the Pall Mall lettering on the filter for that particular descriptor. The soft packs are still sold with the traditional style packaging and design.

Current hard pack styles

  • Red (Full Flavored)
  • Blue (Lights)
  • Orange (Ultra Lights)
  • Green (Menthol)
  • Black (Super Menthol)

Current soft pack styles

  • Red (Unfiltered Blend)
  • Gold (Filtered Gold Blend)

Cultural references

Pall Mall is the most frequently mentioned brand in stories and novels by author Charles Bukowski, suggesting that he himself preferred them to other brands.

Philip K. Dick extensively used the Pall Mall brand in his novel UBIK in which they became a major plot device.

Kurt Vonnegut, a Pall Mall smoker himself, used the brand in several of his novels. He was quoted as saying that they were: a classy way to commit suicide[5]

Super Long Pall Mall cigarettes are the brand favored by Daisuke Jigen from the anime Lupin III.

The male lead in the movie Rosemary's Baby is seen with a carton of Pall Malls that he had just purchased.

Stephen King uses Pall Mall in many of his works.

Pall Malls are seen in the famous hit "Goodfellas" when they steal a cigarette truck full of Pall Malls. Also, the scene where Henry is being followed by a helicopter shows a pack of Pall Malls on his dash board.

Mickey Avalon is a self proclaimed Pall Mall smoker, as mentioned in his song "Hustler Hall Of Fame".

Joan Benny recounts in her book Sunday Nights at Seven that her father Jack Benny received two cartons of Lucky Strike and two cartons of Pall Mall cigarettes every week in association with American Tobacco's sponsorship of his radio and TV show. Since Benny and his wife didn't smoke, they piled the cigarettes in Joan's closet. Joan started smoking at age 16, first with the Luckies, until they ran out, and then went to the Pall Mall's. She reports she didn't buy cigarettes for the first time until she was in her 30s.

John Irving uses Pall Mall in his novel The 158-Pound Marriage.

The brand was the sponsor of M Squad, a television program which ran on NBC during the late-1950s. Lee Marvin, the show's star, appeared on its commercials during the episodes.[6]

Pronunciation

The cigarette's name is correctly pronounced with the rhyming couplet "pell mell," as made evident in old television and radio advertisements.[2] Pall Mall and its sister brand Lucky Strike were sponsors of the Jack Benny radio and television programs, and histories of the show recount how the American Tobacco company would dispatch numerous publicists to instruct the cast and staff of the correct pronunciation.[citation needed] With the dissipation of cigarette advertising, first with bans on radio, then television, the pronunciation has found a decidedly generational tone.[citation needed] Those who lived in the era of the audible advertisements pronounce it "pell mell" while those who have only the visual title of the packaging to refer to often use the increasingly more common phonetic "paul mall."[citation needed] Wacky Packages spoofed the brand as "Paul Maul Peculiar Cigarettes."[7]

References

  1. ^ Wootten, Harry M. "Cigarettes up 4.8% in 1960 -- Pall Mall No. 1 for first time". Printers Ink. 23 Dec. 1960. http://www.tobaccoinstitute.com/PDF/TIMS0019564_9574.PDF
  2. ^ American Brands Ends Tobacco Role - New York Times
  3. ^ [1]
  4. ^ http://www.bat.com/OneWeb/sites/uk__3mnfen.nsf/vwPagesWebLive/AC182AE7022BAAD380256BF400033185?opendocument&SID=&DTC=
  5. ^ "I smoke, therefore I am". The Guardian Observer. February 5, 2006. http://observer.guardian.co.uk/review/story/0,,1702180,00.html. Retrieved 2007-04-12. 
  6. ^ Pall Mall Presents M Squad – Tobacco Videos.
  7. ^ Wacky Packages Die-Cut: #9 Paul Maul Cigarettes.

External links








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