Pimp My Ride: Wikis


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Pimp My Ride
Pimp My Ride logo.jpg
Format Reality
Created by Bruce Beresford-Redman
Rick Hurvitz
Presented by Xzibit
Theme music composer Jeff Cardoni
Country of origin United States
No. of series 6
No. of episodes 73
Executive producer(s) Bruce Beresford-Redman
Rick Hurvitz
Larry Hochberg
Producer(s) Jennifer Colbert
Tess Gamboa
Joel Raatz
Mark Ryan
Brian York
Editor(s) Brian York
Mike Bary
Stephen Baumhauer
Cinematography Scott Sandman
Running time 30 minutes
Production company(s) MTV Series Development
Original channel MTV
Original run 2004 (2004) – 2007 (2007)
External links
Official website

Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it, as well as customizing it. The original American version was hosted by rapper Xzibit (one episode featured guest host Chamillionaire). Recently, MTV2 has begun airing episodes from Pimp My Ride UK hosted by DJ Tim Westwood, which features cars being customised in the UK, and Pimp My Ride International, featuring cars in central Europe, hosted by hip hop artists Fat Joe and Lil' Jon, as well as the related CMT series Trick My Truck.



This show picks young car owners living in Los Angeles or elsewhere in Southern California and customises their vehicles at no cost to them. An episode of Pimp My Ride generally begins with the participant showing his or her car off, and convincing MTV why it needs to be "pimped". After this segment, the host (normally rapper Xzibit, but occasionally guest hosts such as Chamillionaire) shows up at the participant's house, takes a look at the car himself, makes wisecracks about the particular things that are wrong with it, and promises the owner a complete makeover of the vehicle.

After examining the car, Xzibit takes it to a custom body shop (West Coast Customs (WCC) in Seasons 1–4; replaced by Galpin Auto Sports (GAS) starting Season 5), where the shop team generally replaces most of the components and rebuilds the interior and exterior from scratch, and in special cases the engine too.

Each car is custom modified, tailored to the personalities and interests of the owners. For example, a Need for Speed: Underground fan had his car painted to look like one specially customized in the Need for Speed: Underground 2 game, while a bowler had a ball spinner installed in his trunk, and a surfer got a clothes dryer in the back of his Volkswagen Bus. Work usually includes new paint and accessories (such as racing car seats, a spoiler, short shifter, Weighted Gear Knob, LED head lights and tail lights, etc.) , chrome, tires and wheels, as well as internal electronics (DVD players, video games, and large TFT screens). While most changes are only cosmetic, and mechanical work is generally only done to enable the car to run, the show has sometimes replaced engines. Both WCC and GAS are well-known for putting their own whimsical touches in their work, such as the aforementioned dryer, or an electric fireplace in the trunk of another vehicle.

At the end of the show, the car is revealed to its owner, as well as all the details of the renovation and the custom features; in addition, the participant is usually given a gift somehow related to the car or the owner's hobby.

There is a lot of humor involved from the body shop team and Xzibit himself, much of it self-deprecating.

While the authenticity is debatable among viewers, Pimp My Ride is heavily sponsored by companies and only helps certain people who have applied to be on the show.


Seasons 1–4

Much of the appeal of the show comes from the personalities involved. The WCC employees are an electric mix of outgoing personalities, such as:

  • Owner Ryan (who was preceded by the good-natured manager Q)
  • The heavily pierced tire-specialist Alex
  • Tough-looking interior and fabric maven Ish
  • Electronics (and outrageous engineering) expert Mad Mike
  • The appropriately named Big Dane
  • Paint Guys Aren, Jimmy, Buck, 2Shae, and Luis. The latter carried on into the following seasons.

After the third season, WCC manager "Q" announced that he would not be willing to take a role in the show anymore. Q cited a desire to expand the company's business with a customs shop in St. Louis, Missouri called Coast 2 Coast Customs. Ryan Friedlinghaus, the owner of WCC, was featured in Season 4 as the "lead" for discussions on what customizing will be done on the incoming cars.

Seasons 5–6

Beginning with the fifth season, the show moved to another garage, Galpin Auto Sports (GAS), as Ryan, the WCC Owner, moved his shop to Corona, California and said that he yanked the shop's participation because he thought Pimp was too gimmicky with its ugly duckling-to-swan format.[1] He has signed a deal with another television production company for cable channel TLC, where they made Street Customs, which is now out of production; it is said to have a more realistic portrayal of how a custom car shop really operates.[2] However, the show retains Mad Mike (who has quit at WCC and signed at GAS), now dubbed a "car customization specialist", but he retains himself as an electrician. The new cast includes the employees of GAS:

  • Owner - Beau,
  • Electronics Expert And "The Wizard of Wiring" Mad Mike,
  • The Wheels & Tires Specialist - Gyasi,
  • Paint - Luis,
  • Accessories - "Diggity" Dave
  • Fabrication/Car Audio/Security/Motorization - Jason
  • Fabrication/Design - Zee
  • Upholstry - Rick

Replacement vehicles

On only three occasions — all season finales — did the show not "pimp" the original automobile:

  • In the first instance,[3] the car to be pimped was actually two halves of two Ford Escorts welded together in a "cut and shut" job; the car was considered unsafe and replaced with a Scion xB.
  • In the second instance[4] the participant was studying to be an auto mechanic, and WCC decided to let him "pimp" his car as a study project, giving him a Toyota 4Runner
  • In the most recent such incident,[5] Xzibit felt the owner's car, a Nissan Pulsar, was not worth fixing, as heat from the car's engine was leaking into the cab. They had switched it with a Ford Mustang.

In all these instances, the vehicles of the participants were replaced with brand new cars, with extensive modifications made to customize each new car for the owner.

Worldwide popularity

Pimp My Ride is one of MTV's most popular shows with nearly all of its worldwide viewers, and also in the U.S., where it is second place to The Real World (which is generally much less known outside of the United States). Country Music Television, also owned by MTV parent Viacom, has a show called Trick My Truck that operates on the same principle, but only customizes semi-trailer trucks.


Canada's music network, MuchMusic, also aired the show until MTV Networks signed a deal with CTV, which resulted in MuchMusic losing their rights to MTV programs. MuchMusic's French-language sister station, MusiquePlus, airs the show subtitled in French under the title Pimp mon char ("char" is Quebec French slang for "car"). However in August 2008 MuchMusic regained their rights to re-air Pimp My Ride, but airing Season 5 and 6.


A UK version of the show launched on 26 June 2005, presented by the DJ Tim Westwood (famously known only by his last name). Carisma Automotive are the customisers for the UK version. The employees in Carisma Automotive are:

  • A legendary boss Jamie Shaw
  • Old man bald head paint expert Ronnie
  • Bodywork king Martin
  • Designer chick Pinky
  • Accessories brawn Richie
  • Audio and Multimedia punk Bluey
  • Wiring and installation guru Matty
  • Wheels and tyres prince Junior (Actually, Junior's first name is Stuart) - who left in 2008

On 1 October 2008 also the Baltic version of the show was first launched.

The German-language MTV Central has two adaptations of the show called Pimp My Fahrrad (English: "Pimp My Bicycle") and Pimp My Whatever. On Pimp My Fahrrad [1], the bike shop Elbcoast Psycles redoes almost the entire bicycle, usually leaving only the frame intact. While the show could be seen as a parody of the American original, it is also a loving tribute, using all the elements of the American show with a bicycle twist (Germany's safety guidelines are among the strictest in the world, and getting a road permit for thoroughly customized vehicles borders on the impossible. Similar rules apply in most of continental Europe). It is hosted by German actor Oliver Korittke. In Pimp My Whatever [2] ElbCoast Psychles return once more to pimp anything from a bathroom and a doghouse to a birthday party or even someone's brother. Pimp My Whatever is hosted by MTV presenter Patrice Bouédibéla. Both shows are located in Hamburg.
The original United States Pimp My Ride is shown in English language with German subtitles.

MTV Italy also features a different version of Pimp My Ride, called Pimp My Wheels. Hosted by the Italian hip hop group Gemelli Diversi, Pimp My Wheels turns old rusty motorscooters or motorcycles into brand-new shiny vehicles.

Pimp My Ride is currently broadcasting in almost all European countries with Pimp My Ride International, a European version of the show where cars are pimped from all over Europe in the Netherlands at All Stoff. The show is hosted by Lil' Jon and Fat Joe.

A french version of Pimp My Ride has started broadcasting on MTV France on September 2, 2009. It is hosted by Ramzy Bedia, a french comedian.

Middle East

Pimp My Ride broadcasts on weekdays in the Middle East in the channel MBC Action

Pimp My Ride is also syndicated in Persian language on an Iranian music channel, PMC.

Pimp My Ride is also broadcasting on MTV Arabia, the new MTV channel for the Arab world, although MTV Arabia didn't start the show from the beginning. Instead they started broadcasting the show from Season 5. While MBC Action is still airing old episodes of the show.

An Arabic version has started broadcasting on MBC 1 called Dale' Sayaratak (Arabic: دلع سيارتك "Spoil Your Car"‎). A popular malt beverage manufacturing company "Barbican" sponsored this show " Dale Sayaratak " and they also "pimped" the cars and showed them in their commercials.


A Maori language version airs in New Zealand, called Meke My Waka.

South America

MTV Brazil have started the Brazilian Pimp My Ride version, hosted by rock singer Jimmy London, from the group Matanza.

DVD releases

American version

Title Region 1 Region 2 DVD Extras
The Complete First Season March 22, 2005 [6] February 6, 2006[7] TBA
The Complete Second Season TBA May 21, 2007[8] TBA


Pop culture references

Since the show's debut, Pimp My Ride has been referred to numerous times by other television shows and comedic acts; several similar shows have aired on other networks. Other companies, including MTV itself, have spoofed the series on their own shows, acts, or television commercials.

As part of a 2006 advertising campaign, Volkswagen created a series of television commercials called VDub, starring Swedish actor Peter Stormare as an effete German engineer named Wolfgang. The ads were created as a parody of the Pimp My Ride TV Show. The three 30-second spots became something of an Internet phenomenon when popular automotive news website Leftlane News uploaded the ads to the video distribution service, YouTube.

In Episode 26 of the Movies.com Muppet show Statler and Waldorf: From the Balcony, Statler and Waldorf's balcony box gets decorated. Waldorf states in his amusement, "What is this? 'Pimp my Balcony?'".

Xzibit appeared as a guest on Jimmy Kimmel Live, and a sketch was shown called "Pimp My Bride". The sketch shows a typical bride forming into a lingerie-bearing bride, with an LCD screen attached to her back (which is very common in the MTV program itself). The sketch was filmed in the same style as the show, most notably the camera angles.

The Adult Swim show, Robot Chicken did a segment in one episode, with a show called "Pimp My Sister".

In an episode of The Boondocks Riley was able to convince two reality makeover shows to work on his Granddad's belongings. One of the shows is "Pimp My Ride", to 'pimp out' his Granddad's car. Xzibit also did the voiceover of his animated self in this episode.

In series 3 of Bo' Selecta, there is a short sketch entitled "Pimp My Bride" in which a comedic imitation of Michael Jackson helps people by giving their wives a makeover.

On the Drake and Josh episode I Love Sushi, the boys enter a contest for a television show called "Punk My Room". They win and the people tell Drake and Josh to leave their home so they can remodel their home. It turns out they rob the two of everything and that it is really a phony TV show. To compensate, they get temporary jobs packaging sushi at The Ball & Vance Fish Corp.

In an episode of We're Experiencing Technical Difficulties, there is a short segment called "Pimp My Grandma" which took aspects and effects straight from Pimp My Ride.

In a scene of the 2007 film War, Inc. there's a large poster that says "Pimp Your Office" which is an obvious reference to the show.

Additionally, due to his association with the show Xzibit has attained popularity as an Internet meme, whereby his picture is juxtaposed with recursive statements beginning with "Sup dawg"--for example, "Sup dawg, I heard you like cars so we put a car in your car so you can drive while you drive." Xzibit isn't too thrilled with this trend [9], however, he does find some of the pictures to be quite funny though [10] , and even made an attempt at creating a joke himself, which went: "SUP DAWG, I hear you can't hear, so I put a hearing aid in yo hearing to listen while you're listening". [11]

Legal action

Viacom, the owner of the Pimp My Ride franchise, has made legal threats against a number of small business owners over the use of the words Pimp My... in business names. Businesses using the names Pimp My Pet and Pimp My Snack have been threatened with legal action for an alleged breach of a trademark owned by Viacom. The website Pimp My Snack is now known as Pimp That Snack.

Similar programs

Thematic variations
    • Monster Garage: Also features outrageous custom engineering of vehicles, albeit within an entirely different program format.
    • NASCAR Angels: Rebuilds cars (cosmetic, and mechanical) for needy, or deserving fans.
    • Overhaulin': Like Pimp My Ride, Overhaulin' features automobiles in poor condition being restored to show-quality. However, Overhaulin' places emphasis on performance enhancements, works with a set time limit (usually a week), tricks vehicle owners into parting with their cars, and is aimed for a more mature audience. Although ostensibly a competitor of Pimp My Ride, one episode featured a WCC paint job.
    • Ride with Funkmaster Flex: Produced by MTV, reviews interesting cars.
    • Trick My Truck: CMT's equivalent to Pimp My Ride features the Chrome Shop Mafia customizing semi-trailer trucks for lucky fans.
    • Unique Whips: The East Coast equivalent of West Coast Customs
Foreign versions
    • Pimp My Car (MTV Indonesia) a version of Pimp My Ride.
    • Pimp My Room (MTV, The Netherlands) features some friendly competition between three students to see who will win the university student bedroom or apartment overhaul. Subsequently the room is "pimped".
    • Pimp My Wheels (MTV, Italy) in which mopeds and motorcycles are customized.
    • Meke My Waka (New Zealand) A similar program shown on Māori Television.
    • All the Gear No Idea! (British) for Men & Motors, but mainly deal with motorcycles which the bike get shipped to US customiser LA County Choprods for a customisation, unlike other motor-makeover shows, its owner receive a makeover.
    • Fire Hjul Og En Overhaling (Danish) for "four wheels and an overhaul" a team pimps the owners car, but has to be inspired by 3 different items from the house of the owner.
    • Tuneame la Nave (México) a mexican version of Pimp My Ride broadcasted on TV Azteca and aired on Azteca 7. It's hosted by Daddy Yankee.
    • Pimp My Fahrrad (German) where bicycles are pimped by ElbCoast Psycles.
    • Pimp My Whatever (German) where anything can be pimped.
    • Pimp My Kettle (MTV Australia) a series of short mini-documentaries about pimping kitchen kettles (also hosted on the website). The website also includes pictures of real kettles pimped by artists and professional car customizers.
    • Chav My Motor (UK) satire, based on the boy racer culture of car modification amongst Chavs.
    • Skanger me Banger(Irish) bebo.com/skangermebanger. hosted by 'Colin Farrell', who skangers 'Damos' Honda Civic. This is an obvious parody with Irish trance tunes and set in inner city Dublin.
    • Pimp My Sleigh (Ukraine)
    • Pimp My Chair (Canadian) A parody by the Loading Ready Run crew involving pimping out an old chair


External links

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