Postcard: Wikis

  
  
  
  

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British postal card, used in 1890
Example of a court card, postmarked 1899, showing Robert Burns and his cottage and monument in Ayr

A postcard or post card is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope. In some places, it is possible to send them for a lower fee than for a letter. Stamp collectors distinguish between postcards (which require a stamp) and postal cards (which have the postage pre-printed on them). While a postcard is usually printed by a private company, individual or organization, a postal card is issued by the relevant postal authority. The United States Postal Service defines a postcard as: rectangular, at least 3½ inches high × 5 inches long × 0.007 inches thick and no more than 4¼ inches high × 6 inches long × 0.016 inches thick;[1] (in metric; 12.7 cm × 8.9 cm). However, some postcards have deviated from this (for example, shaped postcards).

The study and collecting of postcards is termed deltiology.

Contents

Brief history of postcards in the United States

Message on the front of a 1905 'undivided back' post card

In 1861, John P. Charlton of Philadelphia patented the postcard, selling the rights to H. L. Lipman, whose postcards, complete with a decorated border, were labeled "Lipman's postal card." Then in 1873, Post Master John Creswell, introduced the first pre-stamped "penny postcards". These first postcards depicted Interstate Industrial Exposition that took place in Chicago.[2] The postcards were made because people were looking for an easier way to send quick notes. The first postcard to be printed as a souvenir in the United States was created in 1893 to advertise the World's Columbian Exposition in Chicago.

The Post Office was the only establishment allowed to print postcards, and it held its monopoly until May 19, 1898, when Congress passed the Private Mailing Card Act which allowed private publishers and printers to produce postcards. Initially, the United States government prohibited private companies from calling their cards “postcards,” so they were known as “souvenir cards.” These cards had to be labeled "Private Mailing Cards". Although this prohibition was rescinded in December 24th, 1901, when private companies could use the word "postcard". Postcards were not allowed to have a divided back and correspondants could only write on the front of the postcard. This was known as the "undivided back" era of postcards. On March 1st, 1907 the Post Office allowed private citizens to write on the address side of a postcard. It was on this date that postcards were allowed to have a "divided back".[3]

Back of the above 1905 card

On these cards the back is divided into two sections, the left section being used for the message and the right for the address. Thus began the Golden Age of American postcards, which lasted until 1915, when World War I blocked the import of the fine German-printed cards.

Postcard with 1908 cancellation

Postcards, in the form of government postal cards and privately printed souvenir cards, became very popular as a result of the Columbian Exposition, held in Chicago in 1893, after postcards featuring buildings were distributed at the fair. In 1908, more than 677 million postcards were mailed.

American 'divided back' postcard, 1916

The "white border" era, named for obvious reasons, lasted from about 1916 to 1930. The "linen card" era lasted from about 1931 to the early 1950s, when cards were primarily printed on papers with a textured surface similar to linen cloth. The last and current postcard era, which began about 1939, is the "chrome" era, however these types of cards didn't begin to dominate until about 1950. The images on these cards are generally based on colored photographs, and are readily identified by the glossy appearance given by the paper's coating.

A tinted (black and white image which has had colored tint added) souvenir card. Image of the Christopher Columbus taken circa 1896

In 1973 the British Post Office introduced a new type of card, PHQ Cards, popular to collectors, especially when they have the appropriate stamp affixed and a First day of issue postmark obtained.

British seaside postcards

In 1894, British publishers were given permission by the Royal Mail to manufacture and distribute picture postcards, which could be sent through the post. The first UK postcards were produced by printing firm Stewarts of Edinburgh and early postcards were pictures of famous landmarks, scenic views, photographs or drawings of celebrities and so on. With steam locomotives providing fast and affordable travel, the seaside became a popular tourist destination, and generated its own souvenir-industry: the picture postcard was, and is, an essential staple of this industry.

A typical "saucy" postcard by Donald McGill

In the early 1930s, cartoon-style saucy postcards became widespread, and at the peak of their popularity the sale of saucy postcards reached a massive 16 million a year. They were often bawdy in nature, making use of innuendo and double entendres and traditionally featured stereotypical characters such as vicars, large ladies and put-upon husbands, in the same vein as the Carry On films. In the early 1950s, the newly elected Conservative government were concerned at the apparent deterioration of morals in Britain and decided on a crackdown on these postcards. The main target on their hit list was the renowned postcard artist Donald McGill. In the more liberal 1960s, the saucy postcard was revived and became to be considered, by some, as an art form. This helped its popularity and once again they became an institution. However, during the 1970s and 1980s, the quality of the artwork and humour started to deteriorate and, with changing attitudes towards the cards' content, the demise of the saucy postcard occurred. Original postcards are now highly sought after, and rare examples can command high prices at auction. The best-known saucy seaside postcards were created by a publishing company called Bamforths, based in the town of Holmfirth, West Yorkshire, England. Despite the decline in popularity of postcards that are overtly 'saucy', postcards continue to be a significant economic and cultural aspect of British seaside tourism. Sold by newsagents and street vendors, as well as by specialist souvenir shops, modern seaside postcards often feature multiple depictions of the resort in unusually favourable weather conditions. The use of saturated colour, and a general departure from realism, have made the postcards of the later twentieth century become collected and admired as kitsch. Such cards are also respected as important documents of social history, and have been influential on the work of Martin Parr.

Early Controversy

Julian Mandel erotic postcard ca. 1920

The initial appearance of picture postcards (and the enthusiasm with which the new medium was embraced) raised some legal issues that can be seen as precursors to later controversies over the internet. Picture postcards allowed and encouraged many individuals to send images across national borders, and the legal availability of a postcard image in one country did not guarantee that the card would be considered "proper" in the destination country, or in the intermediate countries that the card would have to pass through. Some countries might refuse to handle postcards containing sexual references (in seaside postcards) or images of full or partial nudity (for instance, in images of classical statuary or paintings).

In response to this new phenomenon, the Ottoman Empire banned the sale or importation of some materials relating to the Islamic prophet Muhammad in 1900. Affected postcards that were successfully sent through the OE before this date (and are postmarked accordingly) have a high rarity value and are considered valuable by collectors.

Glossary of postcard terms

Appliqué
A term used to describe a postcard which has some form of cloth, metal or other embellishment attached to it.
Art Déco
Artistic style of the 1920s, recognisable by its symmetrical designs and straight lines.
Art Nouveau
Artistic style of the turn of the century, characterised by flowing lines and flowery symbols, yet often depicting impressionist more than representational art.
Bas Relief
Postcards with a heavily raised surface, giving a papier-mâché appearance.
Ōura Cathedral, Hand-tinted postcard
Entry of the Great Mosque of Kairouan, postcard from 1900
Big Letter
A term used to describe a postcard that shows the name of a place in very big letters that do not have pictures inside each letter (see also Large Letter).
Composites
A number of individual cards, that when placed together in a group, form a larger picture.
Court Cards
The official size for British postcards between 1894–1899, measuring 115 mm × 89 mm.
Divided Back
Postcards with a back divided into two sections, one for the message, the other for the address. British cards were first divided in 1902 and American cards in 1907.
Early
A term loosely used to describe any card issued before the Divided Back was introduced.
Richmond, Virginia, c. late 1923. The intersection shown is at 8th & Broad Streets.
Embossed
Postcards with a raised surface.
Hand-tinted
Black-and-white images were tinted by hand using watercolours and stencils.
Hold-to-Light
Also referred to as ‘HTL’, postcards often of a night time scene with cut out areas to show the light.
Intermediate Size
The link between Court Cards and Standard Size, measuring 130 mm × 80 mm.
Kaleidoscopes
Postcards with a rotating wheel that reveals a myriad of colours when turned.
Large Letter
A term used to describe a postcard which has the name of a place shown as a series of very large letters, inside of each of which is a picture of that locale (see also Big Letter).
Midget Postcards
Novelty cards of the size 90 mm × 70 mm.
Novelty
Any postcard which deviates in any way from the norm. Cards which do something, or have articles attached to them, or are printed in an unusual size or on strange materials. An example is cards made of leather.
Oilette
A trade name used by Raphael Tuck to describe postcards reproduced from original paintings.
Real Photographic
Abbreviated to ‘RP’. Used to describe postcards produced by a photographic rather than a printing process.
Reward Cards
Cards that were given away to school children for good work.
Standard Size
Introduced in Britain in November 1899, measuring 140 mm × 89 mm.
A Topographical postcard of Benwick
Topographical
A term used to describe postcards showing street scenes and general views.
Undivided Back
Describes postcards with a plain back where all of this space was used for the address. This is a term often used to describe Early cards, although undivided were still in common use up until 1907.
Vignette
Usually found on undivided back cards, consisting of a design which does not occupy the whole of the picture side. Vignettes may be anything from a small sketch in one corner of the card, to a design cover three quarters of the card. The purpose is to leave some space for the message to be written, as the entire reverse of the card could only be used for the address.
Write-Away
Used to describe a card with the opening line of a sentence, which the sender would then complete. Often found on early comic cards.

See also

References

External links








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