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Prince, a cigarette brand by House of Prince A/S which is owned by Skandinavisk Tobakskompagni.

Introduced 1957 by Chr. Augustinus Fabrikker in Denmark and today have approximately a 34% market share in Denmark. In Norway, Prince enjoys a market share of around 42%.

Introduced 1961 in Sweden, 1967 in Norway, 1972 in the Northern part of West Germany and from 1986 all over Germany. Available in over 40 countries today.

Comes in both hardbox and softcup.

Variants of the Prince brand

  • Prince Rich Taste (formerly Prince Full Flavour, introduced 1957)
  • Prince Rounded Taste (formerly Prince Lights, introduced 1979)
  • Prince Rich Taste 100 (formerly Prince Full Flavour 100, introduced 1985)
  • Prince Rounded Taste 100 (formerly Prince Lights 100, introduced 1987)
  • Prince Menthol Taste (formerly Prince Lights Menthol, introduced 1990)
  • Prince Golden Taste (formerly Prince Ultra Lights, introduced 1990)
  • Prince Golden Taste 100 (formerly Prince Lights 100, introduced 1995)
  • Prince Smooth Taste (formerly Prince Extra Ultra, introduced 1999)
  • Prince Mellow Taste (formerly Prince Medium)
  • Prince Highland Taste : Introduced in 2006
  • Prince Indian Summer : Introduced in late 2007/early 2008
  • Prince First Cut : Introduced in late 2007/early 2008


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