Procter & Gamble: Wikis


Note: Many of our articles have direct quotes from sources you can cite, within the Wikipedia article! This article doesn't yet, but we're working on it! See more info or our list of citable articles.


From Wikipedia, the free encyclopedia

The Procter & Gamble Company
Type Public (NYSEPG)
Founded 1837
Headquarters Cincinnati, Ohio, U.S.
Area served Worldwide
Key people Bob McDonald
(President) & (CEO)
Industry Consumer goods
Products See List of Procter & Gamble brands
Revenue US$ 79.03 billion (2009)[1]
Operating income US$ 16.13 billion (2009)[1]
Net income US$ 13.44 billion (2009)[1]
Total assets US$ 134.83 billion (2009)[1]
Total equity US$ 63.099 billion (2009)[1]
Employees 138,000 (2009)

Procter & Gamble Co. (P&G, NYSEPG) is a Fortune 500 American multinational corporation headquartered in Cincinnati, Ohio.[2] that manufactures a wide range of consumer goods. As of 2008, P&G is the 8th largest corporation in the world by market capitalization and 14th largest US company by profit. In early 2010, P&G reached 4th largest corporation in the US by market capitalization, surpassed only by Exxon Mobil, Microsoft, and Walmart. It is 10th in Fortune's Most Admired Companies list (as of 2007).[3][4] P&G is credited with many business innovations including brand management and the soap opera.

According to the Nielsen Company, in 2007 P&G spent more on U.S. advertising than any other company; the $2.62 billion spent by P&G is almost twice as much as that spent by General Motors, the next company on the Nielsen list.[5] P&G was named 2008 Advertiser of the Year by Cannes International Advertising Festival.[6]



As of July 1, 2007, the company's operations are categorized into three "Global Business Units" with each Global Business Unit divided into "Business Segments" according to the company's March 2009 earnings release.

  • Beauty Care
    • Beauty segment
    • Grooming segment
  • Household Care
    • Baby Care and Family Care segment
    • Fabric Care and Home Care segment
  • Health and Well-Being
    • Health Care segment
    • Snacks, Coffee, and Pet Care segment

Management and staff

The board of directors of Procter & Gamble currently has thirteen members: Alan Lafley, Robert A. McDonald, Charles Lee, Ralph Snyderman, M.D., Margaret Whitman, James McNerney, Lynn Martin, Johnathan Rodgers, Ernesto Zedillo, Scott Cook, Rajat Gupta, Patricia A. Woertz, and Kenneth Chenault.[7]

In October 2008, P&G was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc., and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.[8]

Procter & Gamble brands

24 of P&G's brands have more than a billion dollars in net annual sales,[9] and another 18 have sales between $500 million and $1 billion.

Billion dollar brands

Most of these brands, including Bounty, Crest, Pringles, Puffs, and Tide, are global products available in several continents. Procter & Gamble products are available in North America, Latin America, Europe, the Middle East, Africa, and Asia.

Manufacturing operations are based in the following regions:

  • United States
  • Canada
  • Mexico
  • Latin America           
  • Europe
  • China (31 wholly-owned factories) and other parts of Asia
  • Africa
  • Australia


The P&G production logo used from early 1986 to 2007.

Procter & Gamble produced and sponsored the first radio soap operas in the 1930s (Procter & Gamble's being known for detergents (soaps) was probably the genesis of the term "soap opera"). When the medium switched to television in the 1950s and 1960s, most of the new serials were sponsored and produced by the company. The serial The Young and the Restless is currently broadcast on CBS and is still partially sponsored by Procter & Gamble. If As The World Turns is not picked up by another network, The Young and the Restless, will be the only soap left that is partially sponsored by Procter & Gamble.

These past serials were produced by Procter & Gamble:

Procter & Gamble also was the first company to produce and sponsor a prime-time show, a 1965 spinoff of the daytime soap opera As the World Turns called Our Private World. PGP also produced Shirley, a prime-time NBC series starring Shirley Jones, in 1979; it lasted thirteen episodes. They also produced TBS' first original comedy series, Down to Earth, which ran from 1984 to 1987 (110 episodes were produced). They also distributed the syndicated comedy series Throb. Procter & Gamble Productions originally co-produced Dawson's Creek with Sony Pictures Television but withdrew before the series premiere due to early press reviews. It also produced the 1991 TV movie A Triumph of the Heart: The Ricky Bell Story, which was co-produced by The Landsburg Company. It also produces the People's Choice Awards.

In addition to self-produced items, Procter & Gamble also supports many Spanish-language novellas through advertising on networks such as Univision, Telemundo, Telefutura, and Azteca America. Procter & Gamble was the one of the first mainstream advertisers on Spanish-language TV during the mid-1980s.[citation needed]

In 2008, P&G expanded into music sponsorship when it joined Island Def Jam to create Tag Records, named after a body spray that P&G acquired from Gillette.[11][12]


Logo controversy

P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later altered this symbol into a trademark that showed a man in the moon overlooking 13 stars, said to commemorate the original 13 colonies.[13]

Former P&G logo

The company received unwanted media publicity in the 1980s when rumors spread that the moon-and-stars logo was a satanic symbol. The accusation was based on a particular passage in the Bible, specifically Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, and the moon under her feet, and upon her head a crown of 12 stars." P&G's logo consisted of a man's face on the moon surrounded by 13 stars, and some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three curls were said to be a mirror image of the number 666, or the reflected number of the beast. At the top and bottom, the hair curls in on itself, and was said to be the two horns like those of a lamb that represented the false prophet.

These interpretations have been denied by company officials, and no evidence linking the company to the Church of Satan or any other occult organization has ever been presented.

Toxic shock syndrome and tampons

Toxic shock syndrome (TSS) is a disease caused by strains of the bacteria Staphylococcus aureus. Most people have these bacteria living in their bodies as harmless commensals in places such as the nose, skin, and vagina. The disease can strike anyone, not only women, but the disease is often associated with tampons. In 1980, 814 menstrual-related TSS cases were reported; 38 deaths resulted from the disease. The majority of women in these cases were documented as using super-absorbent synthetic tampons, particularly the Rely tampon created by Procter & Gamble.[14] The Rely tampon was so super-absorbent that one by itself could in fact hold one woman's entire menstrual period. Unlike other tampons made of cotton and rayon, Rely used carboxymethylcellulose and compressed beads of polyester for absorption. The materials used in Rely were causing an increase in the thickness of fluid inside the vagina, resulting in more toxins being released.

The slogan used by Procter & Gamble for the product was "Rely. It even absorbs the worry."

In the summer of 1980 the Centers for Disease Control released a report explaining how these bacterial mechanisms were leading to TSS. They also stated that the Rely tampon was associated with TSS more than any other brand of tampon. In September 1980, Procter & Gamble voluntarily recalled its Rely brand of tampons from the market and agreed to provide for a program to notify consumers. Since the 1980s, reported cases of TSS have dramatically decreased.[15]

Other products

In December 2005 the Pharmaceutical division of P&G was involved in a dispute over research involving its osteoporosis drug Actonel. The case was discussed in the media[16] and more recently on a blog[17] of one of the researchers involved.

In October 2007, a class action lawsuit was filed in the State of Georgia alleging that many users of Crest Pro-Health mouthwash suffered stained teeth and loss of their sense of taste as a result.[18] Procter & Gamble contends that these side effects occur in only three percent of users. The suit seeks to include disclosure warning users of these side effects on product packaging.


In 2004, P&G launched its Children Safe Drinking Water Program to help guarantee millions of gallons of safe drinking water to families affected by natural disasters. The PUR Purified of Water packets, which treat contaminated drinking water, have been used during the relief efforts after many recent emergencies such as the 2004 Asian Tsunami, the hurricanes in the Caribbean, and the floods in Bangladesh and the Philippines. Research has shown that this product can reduce the incidence of diarrheal disease in the developing world by up to around 90%.[19][20]


External links

Got something to say? Make a comment.
Your name
Your email address