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QVC
QVC Logo
Launched 1986
Network QVC
Owned by Liberty Media
Picture format 480i (SDTV)
1080i (HDTV)
Slogan Quality, Value, Convenience
Country USA
Broadcast area Worldwide
Headquarters West Chester, Pennsylvania
Website http://www.qvc.com
Availability
Satellite
DirecTV Channel 275
Dish Network Channel 137
Cable
Available on many cable systems Check local listings for channels
IPTV
Sky Angel Channel 333
Internet television
QVC Watch live (UK only)
TVCatchup Watch live (UK only)

QVC is a West Chester, Pennsylvania, USA, multinational corporation, specializing in televised home shopping. Founded in 1986 by Joseph Segel, QVC broadcasts in four countries (US, UK, Germany and Japan) to 141 million consumers. The name is an initialism—standing for Quality, Value, Convenience, the three pillars of Segel's vision for the company.

Contents

Corporate history

QVC was founded on June 13, 1986. The first live broadcast took place at 7:30 ET on November 24 of that year. Hosts Kathy Levine and Bob Bowersox featured a shower radio for $11.49. Initially running live for 16 hours a day, the channel extended its broadcast hours to 24 at the beginning of 1987. The corporation set a new record for first full-year fiscal sales for a new public company of $112 million.[1]

In a move that many considered risky, QVC acquired its top competitor, the Cable Value Network (CVN), in 1989, despite the fact that CVN was about twice QVC's size. By February 1990, many cable systems nationwide had replaced CVN with QVC. The $380 million deal contributed to a loss of $17 million during the next fiscal quarter, and then to difficulties in the couple of years that followed. [2] However, with a major piece of its competition out of the picture, the network eventually progressed to renewed and stronger profitability.

In 1993, QVC, Inc. formed a deal with British Sky Broadcasting (BSkyB) to create a UK version of the channel. QVC—The Shopping Channel first broadcast in the UK on October 1.

On February 2, 1995, Comcast purchased a majority shareholding in QVC, Inc., taking control of the corporation. QVC kicked off the "Quest for America's Best 50 in 50 tour," a 50-week nationwide product search.

QVC's shopping network went online on September 9, 1996, when the company's interactive division, iQVC, launched QVC.com, allowing customers to purchase their items online via the Microsoft Network. QVC Germany launched in December of that year.

QVC launched a spinoff shopping channel, Q2, carried in major cities such as New York, Philadelphia, Detroit, Boston, Baltimore, and Dallas-Fort Worth.[3]

The 2007 iQdoU? ad campaign at Times Square

QVC was named "Official National Retailer for the 53rd Presidential Inaugural" in 1997, and US operations at Studio Park commenced on September 24.

QVC's former logo used from 1988 until September 16, 2007. It is still in use in Germany.

In 1998 a class-action suit was brought against QVC. Two former hosts of QVC sued the network, claiming that they were discriminated against by the shopping channel based on their race. The lawsuit went on to state that QVC refused to allow non-white hosts any permanent daytime/primetime spots, which relegated them to the overnight hours, otherwise known as the "graveyard shift." Because of this, the non-white hosts were paid considerably less than the white hosts.

On August 8, 2001, QVC @ the Mall, a flagship store at the Mall of America in Bloomington, Minnesota, opened.

July 3, 2003 saw Comcast sell its majority share to Liberty Media, setting the value of the company at $14 billion.

In March 2004, the Federal Trade Commission (FTC) charged QVC with making "deceptive claims" about weight loss products and the United States Department of Justice filed a lawsuit against the company.[4] This case has since been dismissed. Around the same time, QVC Inc. bought out BSkyB's 20% holding of QVC UK, thus becoming sole owners of the network.[5]

In 2007 over 105 million units were shipped, more than 160 million phone calls were handled, 2 million new customers were gained, and QVC had its biggest sales day ever, December 4, both online and on air. [6]

On January 7, 2007, QVC hosted a 20th anniversary cruise for both customers and employees. Bob Bowersox and Pat James DeMentri accompanied others on the cruise. There was a special broadcast from San Juan, Puerto Rico, and David Venable flew in for the occasion.

Later that month, QVC partnered with AOL to launch a free, live, streaming version of the channel on AOL Video.[7] Claims that it is the first of its kind have been called into question by Virtual Digital Cable, which has offered the channel online on a subscription basis.[8]

QVC shipped its billionth package on March 22, 2007.

In the summer of 2007, QVC held an internal contest to win $10,000, which challenged its employees gain visibility of themselves in a t-shirt emblazoned with a "QForce" logo. Entries included appearances on Saturday Night Live and The Tonight Show by Tina Fey, on behalf of her brother, Peter Fey, a QVC employee. The winning entry (of more than 725) was a belly-flop contest to benefit Cure Autism Now which was shown on internet video sites such as YouTube. The contest generated an estimated 65 million impressions and was the brainchild of Jeff Charney, the Chief Marketing Officer of QVC.[9][10]

On September 23, 2007, QVC US rebranded itself, changing its logo and on-air and online graphics. The rebranding was accompanied by an advertising campaign with the tagline "iQdoU?" ("I shop QVC, do you?") that had preceded the rebrand with "teaser" billboards in major US cities, most notably in New York's Times Square. On 9/23 the corner of the billboard was "torn" away to reveal the new QVC logo and to associate the tagline/billboards with QVC. The iQdoU campaign also included a teaser website found at iQdoU.com.[11]

On December 21, 2008, David Venable announced that Bob Bowersox was resigning from QVC to pursue other writing and acting ventures, effective immediately. David filled in for Bob on In the Kitchen with Bob, which followed a pre-taped farewell from Bob to his fans. David has since permanently replaced Bob as the new host on "David's Kitchen" (previously "In the Kitchen with Bob").

Operations

All four QVC networks run 24 hours a day, although live programming hours vary between each region.

QVC US

QVC's U.S. operations are based in the Studio Park complex in West Chester, Pennsylvania, which houses its corporate headquarters, studio and broadcasting facilities, and distribution warehouse. Studio Park is the former corporate offices of Commodore Business Machines. Call center facilities are located in Chesapeake, Virginia; Port St. Lucie, Florida; San Antonio, Texas; and West Chester, Pennsylvania. Additional distribution centers are situated in Lancaster, Pennsylvania; Suffolk, Virginia; Florence, South Carolina; and Rocky Mount, North Carolina, in order to ensure the fastest possible delivery of items.

QVC U.S. also operates a series of retail stores across the country, including one at the Mall of America in Minnesota.

QVC broadcasts via cable and satellite TV 24 hours a day, 364 days a year (the Christmas show is pre-recorded), to 90 million homes, and ranks as the number two television network in terms of revenue (#1 in home shopping networks), with sales in 2006 giving a net revenue of $7.1 billion. Recently, Comcast has added a high definition simulcast of the channel in a few markets, including Chicago and the San Francisco bay area.

QVC UK

The UK arm of the company operates from two venues in the United Kingdom. Corporate headquarters and broadcasting facilities are located at Marco Polo House in Battersea, London, while call centre and distribution facilities are situated in Knowsley, Liverpool. Prior to 1998, these facilities were based at the McIntyre and King facilities on Harrington Dock also in Liverpool.

QVC UK runs two small outlet stores, one in Warrington, the other in Shrewsbury.

QVC—The Shopping Channel broadcasts live 17 hours a day (although the channel runs 24 hours a day), 364 days a year, to 5.4 million viewers of cable, satellite, and digital terrestrial services in the UK. Satellite also relays the channel across much of mainland Europe. Retail sales for the year 2004 reached £265 million. Also there is a QVC Active service that runs on cable, satellite, and digital terrestrial in the UK.

QVC Germany

QVC Deutschland GmbH, incorporated in Düsseldorf, runs call centre operations from two sites in Bochum and Kassel, whilst distribution is handled from a dedicated site in Hückelhoven.

QVC Germany broadcasts live 24 hours a day, 363.5 days a year (off-air Christmas Eve (no program after noon) and Christmas Day), with 33.8 million households reached. In 2004, sales of $643 million were made.

QVC Japan

QVC Japan is based in Makuhari, where its corporate headquarters and call center facility are located. Distribution facilities are located in Sakura City.

QVC Japan broadcasts live 24 hours a day (as of June 2004—previously running for 15 hours—making it the first broadcaster in Japan to run a 24-hour live service), to 7.5 million homes, with $416 million sales in 2004.

QVC Italy

QVC Italy was planned to launch in Italy on digital terrestrial television[12] in 2008, requiring to be allocated to one of national multiplex, but the AGCom refused the request.[13]

However on June 19, 2009, a "QVC" channel, without video/audio stream, was launched on Telecom Italia Media digital terrestrial television network and in November 14, 2009, a test card with QVC "ITALIA" logo was added on LCN 26. The launch is planned for October 2010.[14]

Products

QVC carries a large range of products, and offers a 30-day money-back guarantee on all of its items. Items are presented by hosts, who may be assisted by guests—typically, people who work for the item's manufacturer or an expert on the subject. Each item is identified by a unique item number, allowing for easy identification when ordering. In commonality with many of its rivals, QVC offers one product at a reduced price for that day only—the Today's Special Value commonly referred to as TSV. In the US, the Today's Special Value was launched on August 11, 1987 with a 30" long wave necklace. When a TSV sells out, there are several "One Time Only Value" items good only on certain shows the rest of the day. In 2008, QVC began occasionally featuring items under the banner of TSV Extra.

QVC offers products from a wide variety of famous brands and well-known celebrities. Joan Rivers and Laura Geller are amongst those whose products are demonstrated on-air.

QVC's flagship brand is Diamonique, a simulated gemstone exclusive to the company (having acquired manufacturing facilities, proprietary technology, and trade name rights from MSB Industries, Inc. in 1988).

QVC's most popular brand of apparel in the US is Denim & Co; others include Dialogue, Sport Savvy, citiknits, Quacker Factory, and Susan Graver Style.

The most popular beauty brand on QVC in the US is Bare Escentuals, followed by PeterThomasRoth, philosophy beauty and Laura Geller Make-up Studio. On June 15, 1998, Models Prefer Color Cosmetics, QVC's first exclusive color line, was introduced. Other beauty brands include BORBA, Le Mirador Skin care, Smashbox, Joan Rivers beauty, Mally Beauty and Jonathan Product Salon Hair Care by Jonathan Antin.

QVC has contracts with the National Football League and NASCAR to sell its officially-licensed merchandise. The NFL deal is non-exclusive, but allows them access to use team names and logos in on-screen graphics and present highlights of the league's games. The NASCAR deal is exclusive. Special guests (football players/drivers) occasionally appear on both shows. As is the case with HSN, commemorative merchandise for teams which have won the NFL, MLB or NBA championships is offered on-air seconds after a championship is clinched.

QVC usually has many types of programming in one day, but sometimes a day has a single theme. Such 24-hour events include St. Patrick's Day Celebration, Fashion Day, Christmas in July, Craft Fest, Big Bonanza Silver Day, Klondike Gold Rush, Rose of Tralee, Cooking on Q Day, and others.

Once a year, QVC broadcasts FFANY Shoes on Sale with designer and brand name shoes at half the price, benefiting breast cancer research.

QVC HD

On May 4, 2009 QVC started broadcasting in true High Definition 24 hours a day. The previous QVC HD feed was an upconvert of the standard definition feed on the left side with a graphic filling the right side of the 16:9 video frame. Recently, Comcast has added a high definition simulcast of the channel in few select markets like Chicago and the San Francisco bay area. The HD channel is also carried by FiOS TV, AT&T U-verse, and Cablevision.

Hosts

This is the list of current US QVC hosts and hosts' signature shows:

  • Jill Bauer (joined QVC in 1993)
    • You're Home with Jill
  • Sandra Bennett (joined QVC in 2006)
    • Whole You with Sandra
  • Jayne Brown (joined QVC in 1999)
    • QVC This Morning Fashion Forum
    • QVC This Morning Fashion Friday
  • Rick Domeier (joined QVC in 1994)
    • Home Projects with Rick & Dan
    • techCONNECT with Rick
    • Get Fit with Rick
  • Sharon Faetsch (joined QVC in 2003)
  • Jacque Gonzales (joined QVC in 2003)
    • Electronics with Jacque & Friends
  • Carolyn Gracie (joined QVC in 2005)
    • Happy Hour
    • Garden Party with Carolyn
  • Nancy Hornback (joined QVC in late 2009)
  • Dan Hughes (joined QVC in 1989)
    • QVC This Morning
    • For Race Fans Only
    • The Great Outdoors with Dan
  • Albany Irvin (joined QVC in 2009)
  • Dave James (joined QVC in 2004)
    • Seriously Late on QVC
  • Pat James-DeMentri (joined QVC in 1989)
    • QVC This Morning
    • QVC This Morning Fashion Forum
    • QVC This Morning Fashion Friday
  • Gabrielle Kerr (joined QVC in 2007)
  • Shawn Killinger (joined QVC in 2007)
    • "No Problem!" with Shawn
  • Lisa Mason (joined QVC in 1995)
  • Antonella Nester (joined QVC in 2004)
    • Antonella's Italian Kitchen
  • Jonathan Redford (joined QVC in 2009)
  • Patti Reilly (joined QVC in 2000)
    • Saturday Night Beauty
  • Lisa Robertson (joined QVC in 1995)
    • Ask Lisa About Style
    • PM Style
  • Mary Beth Roe (joined QVC in 1990)
    • My Time with Mary Beth
    • Handbags with Mary Beth
  • Amy Stran (joined QVC in 2009)
  • Jane Treacy (joined QVC in 1986 as one of the original hosts)
    • Shoe Shopping with Jane
    • Enjoyable Entertaining
    • Jane's Rock Stars
  • David Venable (joined QVC in 1993)
    • Dining With David
    • In the Kitchen with David
    • Merry Memories with David (seasonal show)
  • Dan Wheeler (joined QVC in 1991)
    • Home Projects with Rick & Dan
  • Leah Williams (joined QVC in 1996)
    • AM Style

Former hosts

  • Ron Maestri (left in spring of 1999; became host on Shop-at-Home in 2005-2006, now hoping to return. www.ronmaestri.com)
  • Bob Bowersox (joined QVC in 1986 as one of the orgininal hosts, was the co-host the first minute QVC was on the air, left QVC in fall of 2008)
  • Davinia Palmer (Left QVC in fall of 2008)
  • Kathy Levine (Left QVC to move to Florida by her family and later to start a possible talk show.. Left HSN and now has her own jewelery line on QVC La Vintage)
  • Victor Velez (left QVC in 1998 claiming that he was the victim of racial bias, bringing a discrimination suit against the network)
  • Gwen Owens (left QVC in 1998 claiming that she was the victim of racial bias, bringing a discrimination suit against the network)
  • Steve Bryant (Left QVC in May 2001 to pursue musical interests, was a host on talk radio and infomercials, and was Vice President of On-Air Sales at Shop At Home, now working in radio)
  • Christa Pitts (left QVC to start her own consulting firm)
  • Lena McIlwain (left QVC to start her own fashion accessory company)
  • Paul Deasy (left QVC with his wife (see below,) to go work for HSN) (they both have since left HSN in 2007 to start their own e-commerce company) Now seen as a guest-host on ShopNBC
  • Judy Crowell (left QVC with her husband (see above,) to go work for HSN) now featuring a line of her own on ShopNBC
  • Kim Parrish (left QVC to start her own clothing line called "The Kim Parrish Collection". The line is designed for on-the-go women, and was sold on HSN) Now featured on ShopNBC
  • Mike Rowe (left QVC to do work on various TV shows including Dirty Jobs)
  • Marianne Manko (Left QVC to work for various TV news stations.Now Primary Anchor for www.myfoxspringfield.com)
  • Kendy Kloepfer (Left QVC to work for ShopNBC)
  • Molly Daly (Left QVC and is now a news anchor for KYW NewsRadio in Philadelphia)
  • Katina Forte (left QVC to work for ShopNBC)
  • Jennifer Dempster
  • Sheila Johnson
  • Dave King (left QVC in April 2008) Joined ShopNBC in 2009
  • Laurie Shore
  • Elizabeth Day
  • Lynne Tucker (Nov 1995 - April 2001) QVC offered her a continuing contract, she declined. Returned to San Diego. She and husband own a successful video production company.
  • Jeff Hewson
  • Steve Colantuno
  • Donna Harfenist
  • Suzanne Runyan (left QVC to work for HSN)
  • Lynn Doyle (left QVC to work for CNBC, Fox News and now is host/producer of "It's Your Call" a talk show on CN8, a Comcast channel

Models

(This is only a partial list)

  • Brenda Brabham
  • Jenna Meglic
  • Deanna Fontanez
  • Rachel Breitag
  • Angela Izzo
  • Monica Miraglilo
  • Linda Kay Hinkle
  • Stacy Ann Lankford Crossin
  • Trina Clark
  • Sheila Alasha
  • Anne Stanley Glunk
  • Aiko Siddall

Competitors

With the continued growth and popularity of home-shopping television, more and more companies are emerging to attempt to challenge QVC's position. In the United States, the Home Shopping Network and ShopNBC are QVC's primary competitors; meanwhile, having outlasted many would-be pretenders, QVC UK competes with a number of other channels, most notably Ideal World (live, and following the QVC model), Screenshop (recorded advertorials), as well as with variable-priced 'auction' channels such as bid tv (and its sister channels price-drop tv and speed auction tv), and others.

References

External links








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