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For other uses, see Quicksilver.
Quiksilver, Inc.
Type Public (NYSEZQK)
Founded Australia (1970)
Headquarters Huntington Beach, California, United States
Key people Robert B. McKnight, CEO & Chairman of the Board
Products Apparel, sporting goods
Revenue US$2.362 billion (2006)
Net income US$107.12 million (2006)
Employees 7,875

Quiksilver, Inc. (NYSEZQK), based in Huntington Beach, California, is one of the world's largest manufacturers of surfwear and other boardsport-related equipment. Its logo, designed by the company founder Alan Green in Torquay, Victoria, Australia in the early 1970s[1], inspired by Hokusai's woodcut The Great Wave off Kanagawa[2] consists of a large wave with a mountain on a red background.

The company also produces a line of apparel for young women, under the brand Roxy. Its logo consists of two copies of the Quiksilver logo, one reflected, forming a heart.

The company's DC and Hawk brands are also synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach- and water-oriented swimwear brands include Raisins, Radio Fiji and Leilani. Quiksilver also carries a line of high-end apparel and accessories under its QuiksilverEdition brand.

In 2005, the company launched The Quiksilver Foundation, a charitable foundation which works to provide environmental, educational, health and youth-related projects to boardriding communities around the world.

The company now offers snow and surf travel packages to exotic locations such as Samoa, Peru and Costa Rica.


Corporate information

Quiksilver purchased Skis Rossignol for $560 million in 2005, but sold Rossignol on November 12th, 2008 for 30 million euros ($37.5 million) in cash and a 10 million euro note ($12.5 million).[3] It owned golf-equipment maker Cleveland Golf up until October 31, 2007, when it sold the company to a Japanese sporting goods company.[4] In 2009 Moody's included Quiksilver on its Bottom Rung list of companies most likely to default on its debt.[5]

Quiksilver today

Quiksilver operates over 600[6] stand-alone stores in major cities across Australia, New Zealand and the Pacific, Europe, North and South America, Asia, and Africa. There are two types of Quiksilver operated stores which are known as either "Boardriders Club" or "Factory" stores. Their products are also sold in many other outlets across the world such as the Fells Point Surf Company or the Ron Jon Surf Shop. In addition, the company operates a number of separate Roxy and Quiksilver Youth stores.

As of 2008, Quiksilver sponsors around 500 amateur and professional surfers, snowboarders, skiers, and skateboarders. Among them are surfer Kelly Slater and skateboarder Tony Hawk. They also have the naming rights to the Quiksilver Pro surfing tournament for men and Roxy Pro tournament for women in Gold Coast, Queensland in Australia and France.


In 1990, Quiksilver launched its sister brand for young women, Roxy. The brand is aimed at those who enjoy coastal and mountain-based sports and lifestyles. It was differentiated from the main Quiksilver line "for fear it would damage the men's brand", according to Randy Hild, the company's senior vice president of marketing. Roxy was chosen because it sounded like a punk band or club (likely Roxy Music and The Roxy respectively), and is also the name of CEO Bob McKnight's daughter.[7]

Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories, homewares, hard goods (snow and surf), wetsuits, footwear, books, and perfumes. It has sub-brands for its childrens' ranges, named Roxy Girl and Teenie Wahine.

File:Quiksilver.JPG {A quicksilver backpack}

Quiksilver Women's

After four decades marketing primarily towards males, Quiksilver developed a line of clothes for women. The collection includes a full range of knits, wovens, dresses, denim, essentials and organic cotton tees.


As part of the introduction of its new collection for women, Quiksilver selected six women to be Visionaries in Residence at Quiksilver’s siteLA, a communal work and exhibition space in the Silver Lake neighborhood of Los Angeles, California. The residency program is a year-long engagement for women working in and across creative cultural fields. Although they have been selected for their independent projects, they share a communal workspace and together create public programs and host special events at siteLA.

The six Visionaries in Residence are:

Beth Jones – Fashion blogger and aspiring entrepreneur opening up her own “Vintage Society” clothing shop.

Sara Anderson – Artist, performer and connector who inspires art for people of all ages, genders and economic backgrounds through collaborative drawing, video, dance and sound.

Dorothy Le – Bicycling activist and safety advocate empowering women to safely cycle around Los Angeles.

Jesse Rodato – Architect, interior designer and humanitarian developing mobile playgrounds, skate parks and urban shelters for inner city youth.

Khrystyne Zurian – Automotive designer creating the interior and exterior of a concept vehicle that reflects the active, healthy and eco-friendly experience of independent and creative young women.

Pilar Diaz – Talented singer and songwriter working on her solo project, a bilingual record that she is recording and promoting through siteLA.

Quiksilver milestones

2008: Kelly Slater wins the inaugural contest of the 2008 Men's ASP World Championship Tour, the Quiksilver Pro on the Gold Coast of Australia, furthering his record with 35 ASP World Tour Victories. Slater wins his ninth world title in Mundaka, Spain

2007: Kelly Slater Wins at Trestles, sets new World Record with 34 ASP World Tour Victories - Quiksilver's Dane Reynolds landed the most coveted surf magazine photo of the year for an image captured during the filming of Young Guns 3 in Bali. Adam Durrant becomes the youngest surfer to accept and award at the 2007 surfer poll awards for best male performance. - Travis Rice wins the Snowboard US Open. - Quiksilver Inc. announces launch of Women’s line for fall 2008 - Adam Durrant scores best performance by a male at the 2007 surfer poll awards.

2006: Quiksilver released the 320-page, full color book The Mountain & the Wave, The Quiksilver Story. - Dane's movie "First Chapter" won for Best Male Performance in a Video and, most importantly, Video of the Year at the Surfer Poll Awards. Kelly also took out yet another first in the Reader Poll. - Quiksilver announces opening of new Mountain Center in Park City, Utah.

2005: Quiksilver Foundation is established - Danny Way jumped the Great Wall - Kelly Slater wins record breaking 7th World Title

2004: Quiksilver acquires DC Shoe Company - QSE partners with Airstream - “The Quiksilver Crossing” comes to America

2003: Quiksilver continues involvement with environment, education, and science with projects “Quikscience Challenge” and “Adopt-A-Village” - Roxy teams up with MTV to launch Surf Girls TV show - Q.S. Entertainment teams up with Fox TV to launch 54321 TV Show - Quiksilver announces joint venture for retail expansion into Mainland China with partners Glorious Sun

2002: Quiksilver Inc. and Quiksilver Asia Pacific merge to form global operating entity - Quiksilver designs revolutionary new wetsuit. “The Cell” is for all degrees of surfing. Revolutionary design, increased flexibility, lighter in weight, total freedom!

2001: Kelly Slater goes back on tour, un-retires

2000: Quiksilver, Inc. established the Quiksilver trademarks world wide with the acquisition of all of the shares in Quiksilver International - QS forms alliance with Tony Hawk to create signature apparel line, “Hawk” is launched - First Roxy store opens. first Roxy surf camp established

1999: The “Quiksilver Crossing” is launched. The greatest surf adventure ever with a strong environment focus - Josh Ashworth redefines golfwear at Quiksilver with “Fidra” - Quiksilver Inc. moves to Huntington Beach

1998: Kelly Slater wins his sixth ASP world title and Quiksilver goes one, two, three in the world with Kelly, Mick Cambell, and Danny Wills - Quiksilver Inc. lists on the New York stock exchange. Bell rings for ZQK - Kelly Slater retires

1997: - Kelly Slater highest money earner in ASP history 1996

1996: Quiksilver creates “Winter Sorts Division” with boards, boots, bindings, accessories and outerwear in conjunction with Mervin

1995: Quiksilver sets the ultimate in standard in professional surfing events by staging the inaugural “Quiksilver Pro” at G-Land Indonesia

1994: Lisa Anderson signs with Roxy and becomes women’s ASP world champion - Roxy introduces first girls boardshort

1993: Roxy launches “Double Heart” logo - Quiksilver acquires “Raisins” swimwear

1991: QS “Boys” begins. “Silver Edition” division begins with “QUE” - Quiksilver Inc. acquires Quiksilver Europe, moves towards creating one global company

1990: Kelly Slater signs with Quiksilver - World champion halfpipe snowboarder Shaun Palmer signs with Quiksilver - Quiksilver introduces “Roxy” brand to surf market

1989: 20 year anniversary of Quiksilver brand

1988: Quiksilver and Tom Carroll create surfing history when the twice world champion signs an exclusive contract for $1 million, the most lucrative deal in the sport

1987: Jack Johnson signs with Quiksilver

1986: Quiksilver Inc. in the United States goes public

1984: 1st “Quiksilver in memory of Eddie Aikau” Big Wave contest held at Sunset Beach, HI, won by Denton Miyamura

1981: Quiksilver commissions Los Angeles designer Ray Smith to update the mountain and wave logo

1980: Quiksilver introduces “Echo Beach” boardshorts featuring radical print design with polka dots harlequins, stars and checks

1978: Quiksilver sponsors its first team riders, Rabbit Bartholomew and Bruce Raymond. Rabbit goes on to win the world title

1976: Jeff Hackman is granted the Quiksilver license. Jeff Hackman and Bob McNight team up to start Quiksilver USA in Newport Beach. Start selling boardshorts out of the back of a green VW bus

1974: U.S. manufacturing (Quiksilver) first exports boardshorts to the Lightning Bolt shop in Hawaii

1970: Quiksilver boardshorts with a swan logo make their first appearance in Australian surf shops. Soon replaced by the first “Mountain and Wave" logo

1969: At the Rip Curl factory in Torquay, Australia, Alan Green starts working on prototypes for a new kind of board short, using aspects of wetsuit technology, such as snaps and Velcro flies

See also


  1. ^ Wilmoth, Peter (December 3, 2006). "Turning silver gold into".  
  2. ^ (In French) L'Express (2000-07-13). "Surf La planche à billet". Retrieved 2009-09-06.  
  3. ^ Associated Press (2008-11-13). "Quiksilver closes on sale of Rossignol ski unit". MSN Money. Retrieved 2008-11-13.  
  4. ^ "Quiksilver Sells Cleveland Golf Unit". 2007-10-31. Retrieved 2007-11-30.  
  5. ^ McCracken, Jeffrey (March 10, 2009). "Moody's Aims to Be Ahead on Defaults". The Wall Street Journal: p. C1.  
  6. ^ December 31, 2007 10-K filing with the Securities and Exchange Commission The 10-K filing shows 406 company owned and 207 independent retailers under license.
  7. ^ Bellantonio, Jennifer (September 16 2002). "Image makers". Orange County Business Journal. Retrieved 06 December 2009.  

External links

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