RC Willey Home Furnishings: Wikis

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RC Willey
Founded Syracuse, Utah, U.S. (1923)
Founder(s) Rufus Call Willey
Headquarters Salt Lake City, Utah, U.S.
Area served Western United States
Key people William H. Child
(Chairman of the Executive Committee of the Board)
Scott Hymas (CEO)
Jeff Child (President)
Curtis Child (CFO)
Industry Retailing
Products Furniture
Electronics
Home Appliances
Mattresses
Flooring
Website www.rcwilley.com

RC Willey Home Furnishings (often called just RC Willey) is a home furnishings company with stores in Utah, Idaho, Nevada and California. It is currently the largest furniture chain west of the Mississippi. It was founded by Rufus Call Willey in 1932 when he started selling Hotpoint Brand appliances door-to-door in Syracuse, Utah. RC Willey is a unique retail store that sells merchandise in the following categories: furniture, electronics, home appliances, mattresses, flooring, and seasonal merchandise. It is currently owned by Berkshire Hathaway[1][2].

Contents

Categories

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Furniture

RC Willey carries many popular furniture brands like Broyhill, Flexsteel, Lane, Natuzzi, Bernhardt, La-Z-Boy (Utah Only), Hooker, and Aspen.

Electronics

In the Home Electronics department they carry a selection of flat panel televisions, DVD players, home stereos, computers, camcorders, etc. Brands include Sony, Samsung, Toshiba, Sharp, LG, and Mitsubishi. Products run from the most-expensive models to budget conscious versions.

Appliances

RC Willey’s founder, Rufus Call Willey, found his success specializing in home appliances. This tradition continues today. RC Willey’s stores feature a large selection of appliances from General Electric, Whirlpool, LG, Maytag, Electrolux, KitchenAid, Frigidaire, Bosch, and others.

Mattresses

RC Willey’s mattress department features products from Serta®, Spring Air®, Simmons® and Tempur-Pedic®. They offer free pickup of old mattresses with delivery.

Flooring

RC Willey's selection of floor coverings includes carpet, vinyl, wood, and tile. Most brands are represented, and they offer professional installation. Some of the popular brands are Stainmaster Flooring Centers, Flooring by Armstrong, Mannington Flooring, and Shaw Floors, and Mohawk Flooring

Seasonal Merchandise

During the summer months RC Willey offers patio and outdoor furniture, as well as some outdoor appliances and tools. In the winter they carry snow blowers.

Sales Force

RC Willey has a professionally trained sales force. They undergo training by product specialists so that they can answer customer questions [3].

Distribution Warehouses

RC Willey owns local distribution warehouses[4][5][6]. The products they offer are almost always stocked in these warehouses. This allows them to deliver the products quickly using their own delivery trucks.

RC Willey Financing

RC Willey has its own financial department; approval is usually instant, and you don't have to deal with any middle men in the equation. They offer several financing plans[7][8] and have their own credit card.

RC Willey Credit Card

An RC Willey credit card offers these features[9]:

  • Low monthly payments
  • Competitive finance plans
  • Online account review and bill payment
  • Advance notice of special sales reserved just for cardholders
  • Payment protection plan[10] to protect your credit
  • Use your card at any RC Willey location and these participating merchants:

Financing Plans

There are several financing plans[16] available at RC Willey. Some are available on purchases over a specified amount. The available financing plans include:

  • Regular Finance Plan (REG)
  • 90 Day Financing (90DY)
  • 6 Months, No Interest (6NI) With a minimum sub-total purchase of $499
  • 12 Months, No Interest (12NI) With a minimum sub-total purchase of $999
  • 18 Months, No Interest (18NI) With a minimum sub-total purchase of $1999

Advantage Plan

An optional loyalty plan is available at RC Willey. Members of RC Willey's Advantage Plan[17] receive the following:

  • An RC Willey gift card twice each year equal to 2% of all purchases made during that period.
  • Free delivery within RC Willey's local delivery area during the year of a membership (on purchases of $299 or more).
  • Invitations to exclusive advantage plan member promotions which include special prices and discounts and/or financing offers.

Charitable Giving

RC Willey claims that charitable giving is an important part of their mission "to become the finest home furnishings company in America." With this mission statement in mind, the management and associates of RC Willey are asked to serve in their communities where they work and live. As RC Willey has evolved as a company, they have participated in consistent, quality philanthropic programs.[18]

History

What started out as a small family business, has evolved over the years into the largest furniture dealer west of the Mississippi.

RC Willey emerged from a small farming community, Syracuse, Utah in the early 1930's.

Rufus Call Willey started selling Hotpoint Brand appliances door-to-door in 1932. Employed by the local electric company, he conducted his small appliance business from the back of his red pick-up truck on the side. To guarantee customer satisfaction while electricity was still so new, Willey would lend out appliances for a week so that people could try them out. His business continued to grow, and in 1950 he built his first store, right next door to his home in Syracuse.

In 1954, Willey left the company due to terminal cancer and left it in the hands of his son-in-law, William H. Child. He, along with his brother Sheldon Child, worked over the next 40 years to grow and expand the business. Multiple stores were built along the Wasatch Front, and RC Willey became the most well-known Home Furnishings retailer in the state of Utah.

In 1995 RC Willey was purchased by Berkshire Hathaway, Inc., one of the most prominent companies in the world, owned and managed by investment guru Warren Buffet.

Today, RC Willey is still family operated, and has 13 stores[19] located in Utah, Nevada, California, and Idaho. The chain continues to be known for its variety of products, delivery, and in store credit, as well as being closed on Sundays. The company runs frequent promotions and contests, one of the most famous being their free hot dogs on some Saturdays which they call "Free Lunch" [20].

Store Locations

Utah

Idaho

Nevada

California

Social Networking

In October 2009, RC Willey began to use social networking to communicate with its customers. RC Willey now has its own blog[21] called Room to Talk. The blog features a girl named Andie who grew up in a furniture family and learned the ins and outs of furniture. RC Willey is also on Facebook[22][23], Twitter[24], and YouTube[25].

References

External links


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