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Rai Italia
Rai Italia.png
Launched 1995
Owned by RAI
(though intended for external consumption)
Country Italy
Broadcast area Europe
North America
South America
Africa
Asia
Australia
Sister channel(s) Rai Uno, Rai Due, Rai Tre
Website www.international.rai.it
Availability
Satellite
SKY Italia
Italy
Channel 804
(timeshares with Rai Med)
Dish Network
United States
Channels 600 and 728
Bell TV
Canada
Channel 701
SelecTV
Australia
Channel 26
DStv
South Africa
Channel 430
Foxtel
Australia
Channel 942
DirecTV
South America
Channel 766
SKY Latin America Channel 106 (Brazil)
Channel 281 (Mexico)
Telefónica TV Digital Channel 437 (Chile)
Channel 449 (Brazil)
Indovision
Indonesia
TBA
Dream Satellite TV
Philippines
TBA
Cignal Digital TV
Philippines
TBA
Cable
Rogers Cable
Canada
Channel 794
Global Destiny Cable
Philippines
Channel 88
SkyCable
Philippines
TBA
Shaw Direct
Canada
Channel 802
Foxtel
Australia
Channel 942
First Media
Indonesia
Channel 258
Cable Star Iloilo
Philippines
Channel 54
Verizon FiOS
United States
Channel 1772

Rai Italia is the international television service of RAI, Italy's public national broadcaster. Rai Italia operates a television network that broadcasts around the world via 3 localized feeds. Programming features a mix of news, discussion-based programmes, drama and documentaries as well as sports coverage including 4 live games per week from Italy's top football league: the Serie A.

Contents

Audience

Rai Italia is targeted at Italian expatriates who live abroad, foreign citizens of Italian descent, and non-Italians interested in Italian language and culture; as such the network features a mix of the best programming from Rai as well as original programmes created especially for this channel.

Since its inception in 1995, Rai Italia has worked under an agreement with the Italian government in order to develop the presence of public service in international radio and television broadcasting. Rai Italia also strives to meet the demands for information and services from Italian communities abroad.

Rai Italia broadcasts three television channels, via satellite, which vary according to the different geographical targets. No service is available for Europe. Rai Italia has organized the satellite service into 3 zones with each have a different localized schedule:

Rai Italia 1- Broadcasts to North America & Latin America
Rai Italia 2- Broadcasts to Australia
Rai Italia 3- Broadcasts to Asia & Africa

In Europe Rai Italia only timeshares with Rai Med (Arabic language entertainment, FTA). It also shares a cable TV channel with TV Guide Channel in the Boston, MA area on Comcast.

Controversy in Canada

In Canada, Rai Italia's programming was originally seen on Telelatino a Canadian licensed channel launched in 1984 and currently majority owned by Corustogether with three prominent Italian-Canadians. Telelatino ( or "TLN") was launched over a decade before a RAI international tv channel ever existed. TLN had provided a level of availability and variety of Italian domestic and foreign programming to Canadians that was unsurpassed anywhere outside Italy. However, in 2003, RAI pulled the Rai International programming from Telelatino and, with the help of Rogers Communications (which itself owns several multicultural stations in Toronto under the Omni Television system), petitioned the Canadian Radio-television and Telecommunications Commission (CRTC) to allow Rai Italia to be broadcast in Canada. [1] Although the Italian community in Montreal was in favour of admitting Rai International into the Canadian media marketplace, the Italian community in Toronto was divided, since some believed that it was a ploy by the then Prime Minister Silvio Berlusconi to gain influence over Canadian Italian-language media. This theory may advanced by Telelatino's primary carriage of programming from Berlusconi-owned Mediaset after RAI's Canadian launch.

Originally, the CRTC denied RAI's application, on the grounds that RAI had improperly denied supply of programming to TLN's Canadian viewers and that RAI's attempt to enter Canada on an unrestricted basis without any Canadian programming and financial obligations would be unfair competition. However, some Italian-Canadians could watch Rai Italia through grey-market satellite TV viewing cards that allowed them to watch US satellite television. Eventually, in 2005, the CRTC allowed Rai Italia to broadcast in Canada after a review of its policy on third-language foreign language TV services.

Logos

RAI International.jpg Raiitalia.png Rai Italia.png
2000-2008 2008-2009 2009-present

See also

  • RAI, the Italy's publicly-funded national broadcaster
  • Rai Satelradio Italy's international radio service

Notes and references

External links

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