From Wikipedia, the free encyclopedia

Raisin Bran (Sultana Bran in some countries) is a breakfast cereal manufactured by several companies under a variety of brand names including Kellogg's Raisin Bran, General Mills' Total Raisin Bran, a variant by General Mills called Raisin Nut Bran; and Kraft Foods' Post Raisin Bran.

Skinner's Raisin Bran was the first brand on the market, introduced in the United States in 1926 by U.S. Mills, best known for the similar Uncle Sam Cereal. The name "Raisin Bran" was at one time trademarked,^{[citation needed]} but widespread use of the term to refer to any bran-and-raisin cereal caused it to become genericized, so that it can no longer be subject to trademark protections.^{[citation needed]}

Today, the best known brand^{[citation needed]} is Kellogg's Raisin Bran, introduced in 1942. It is known for its advertising slogan, "Two scoops of raisins in Kellogg's Raisin Bran" and its mascot, an animated sun named "Sunny" (voiced by Daws Butler) introduced in 1966. Kellogg's now also markets a variety called Raisin Bran Crunch, which contains crunchy oat and honey clusters. Raisin bran is touted for its high dietary fiber content, but sometimes criticized for containing too much sugar^[1]. Raisins naturally contain high levels of fructose. In addition, to prevent clumping^{[citation needed]} many manufacturers add sugar to the raisins; as of January 7, 2010, Kellogg's adds high-fructose corn syrup to its Raisin Bran cereal. These raisins, which make up an average of 1000 per box, account for more than 60% of the weight of the cereal.

Songs used

• "The sunniest brand under the sun" (used from 1965 until the 1970s)
• "Two scoops of raisins in a box of Kellogg's Raisin Bran." (United States, used from the 1970s until the 1990s)
• "Two scoops of raisins in a package of Kellogg's Raisin Bran." (Canada, used until 1993, revived in October 2006)
• "Two scoops of raisins, in Kellogg's Raisin Bran." (Canada, used in the mid-late-1990s)

References

External links

• Sultana Bran
• All-Bran Sultana Bran
• A quantitative analysis of Kellogg's Raisin Bran (Science Creative Quarterly)