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Ratings for Major League Baseball on NBC broadcasts: Wikis

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1966-1968 ratings

The Nielsen Ratings for the Game of the Week from 1966-1968 as well as the World Series fell by 10 and 19%, respectively. Only the All-Star Game nixed the seemingly growing view that baseball was too bland for a hip and inchoate age. Almost half (48%) in a 1964 Harris Poll named baseball as their favorite sport. Unfortunately, just 19% did a decade later. Part of the problem was that exclusivity began. Lindsey Nelson said "Think of the last decade. Mel, Buck, Diz-and one guy replaces 'em." As viewers grew tired, the Sporting News got so many unfavorable letters (mostly concerning their problems with Curt Gowdy) -

atrocity...a pallbearer...baseball is not dead, no thanks to Gowdy-it routed them to NBC.

Harry Caray wrote "As spectacle, baseball suffers on [TV]." He added by saying "The fan at the park [talk, drink, take Junior to the john] rarely notices the time span between pitches. Not to the same fan at home." Although not necessarily responsible, Gowdy was held accountable, becoming, as he did, more visible than even Dizzy Dean.

Regular season (Saturday afternoons: April-September)

Year Network Rating
1987 NBC 5.9
1988 NBC 5.5
1989 NBC 4.9
1990 CBS 4.7
1991 CBS 4.1
1992 CBS 3.4
1993[1] CBS 3.4

American League Championship Series

Year Network Match-up Rating
1987 NBC Min vs. Det 14.5
1988 ABC Oak vs. Bos 11.0
1989 NBC Oak vs. Tor 10.0
1990 CBS Oak vs. Bos 11.1
1991 CBS Min vs. Tor 9.2
1992 CBS Tor vs. Oak 8.7
1993 CBS Tor vs. Chi 10.7

National League Championship Series

Year Network Match-up Rating
1987 NBC StL vs. SF 15.4
1988 ABC LA vs. NY 15.3
1989 NBC SF vs. Chi 15.0
1990 CBS Cin vs. Pit 12.0
1991 CBS Atl vs Pit 13.9
1992 CBS Atl vs Pit 12.1
1993 CBS Atl vs Phi N/A

All-Star Game

Year Rating Share Households
1967 25.6 50 14,050,000
1968 25.8 49 14,450,000
1969 15.1 42 8,610,000
1970 28.5 54 16,670,000
1971 27.0 50 16,230,000
1972 22.9 43 14,220,000
1973 23.8 45 15,420,000
1974 23.4 44 15,490,000
1975 21.5 41 14,730,000
1977 24.5 45 17,440,000
1979 24.4 45 18,180,000
1981 20.1 36 15,640,000
1983 21.5 39 17,910,000
1985 20.5 36 17,400,000
1987 18.2 37 15,910,000
1989 18.2 33 16,450,000
1994 15.7 28 14,790,000
1996 13.2 23 12,659,000
1998 13.3 25 13,034,000
2000 10.1 18 10,181,000

World Series

Year Rating Share
1968 22.8 57
1969 22.4 58
1970 19.4 53
1971 24.2 59
1972 27.5 58
1973 30.7 57
1974 25.6 47
1975 29.0 53
1976 27.7 48
1978 32.7 56
1980 32.8 56
1982 28.0 49
1984 22.9 40
1986 28.6 46
1988 23.9 39
1995 19.5 33
1997 16.8 29
1999 16.0 26

Sources

External links

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