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From Wikipedia, the free encyclopedia

Rear of the Year is a British award for people with a notable posterior. It was created by publicity consultant Anthony Edwards[1] and is organised by Rear of the Year Limited.



Initially presented as a one-off accolade, Barbara Windsor won the first award in 1976. Five years later it became an annual event with Felicity Kendal taking away the honours.

In 1986 the award was presented to a man for the first time (Michael Barrymore) and 1991 saw Marina Ogilvy, the daughter of Princess Alexandra, became the first royal recipient. From 1997 the awards have been presented annually to both sexes.

The event, staged for the last three years at London's Dorchester Hotel in Park Lane, regularly attracts major national and international press publicity valued at [approx] £4.5 million.

The 2010 event is sponsored by Wizard Jeans and will be held on June 9th.


External links


  1. ^ Anthony Edwards Publicity

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