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Red Bull
Red Bull.svg
Type Energy drink
Manufacturer Red Bull GmbH
Country of origin Austria Austria
Introduced 1987
Color Amber
Variants Original, Sugarfree
Related products Red Bull Cola
Website RedBull.com
.Red Bull is the most popular energy drink in the world, according to market share.^ Red Bull had a positive response from the market.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ Red Bull, Energy Drink, 16.9 Oz.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

.Red Bull is an adaptation of the Thai energy drink Krating Daeng, which means 'Red Bull'. The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz.^ Red Bull, Energy Drink, 16.9 Oz.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Red Bull GmbH is an Austrian company which sells the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

.Together with his son, Chaleo owns a controlling 51 percent interest in the company; however, Mateschitz is responsible for the company's operations through the Austrian company Red Bull GmbH.^ Red Bull had a positive response from the market.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ Red Bull GmbH is an Austrian company which sells the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Mateschitz founded Red Bull GmbH in Austria in 1984 as a 49 percent partner with Chaleo Yoovidhya and his son.

[1]
.Red Bull's slogan is "it gives you wings" and the product is aggressively marketed through advertising, tournament sponsorship (Red Bull Air Race), sports team ownerships and celebrity endorsements.^ Red Bull had a positive response from the market.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ DESCRIPTION: "Red Bull gives you wings!"

^ You have all fallen for the marketing crap of red bull havnt you.
  • pintday.org » Blog Archive » Science vs. the Bull 9 February 2010 16:016 UTC pintday.org [Source type: General]

.In 2009 it was discovered that Red Bull Cola exported from Austria contained trace amounts of cocaine.^ Red Bull cola is amazingly delicious.

^ Das Cola von Red Bull.
  • Willkommen bei Red Bull 12 January 2010 0:58 UTC www.red-bull.de [Source type: General]

^ Red bull (with cocaine!
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

[2][3][4][5][6] .Red Bull has also been the target of criticism concerning the possible health risks associated with the drink.^ "This is equivalent to me drinking two Red Bulls."

^ Red Bull 4 red bull is ok, I drink it once and a while .
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ Producer of the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

[7]

Contents

History

.Red Bull took many marketing and ingredient ideas from an energy drink in Thailand called Krating Daeng (Krating Daeng translates to "red water buffalo" in Thai).^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull GmbH is an Austrian company which sells the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ "This is equivalent to me drinking two Red Bulls."

.Dietrich Mateschitz, an Austrian entrepreneur, developed the Red Bull Energy Drink brand.^ Red Bull, Energy Drink, 16.9 Oz.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull GmbH is an Austrian company which sells the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

.Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.^ Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ The drink is based on an original 1962 blend from Thailand known as "Krating Daeng", but eventually was reformulated in Austria and released in 1987.
  • Review: Red Bull » BevReview.com 12 January 2010 0:58 UTC www.bevreview.com [Source type: General]

[8] .Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market.^ Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Krating Daeng had been created by Thai Chaleo Yoovidhya TC Pharmaceutical Company in 1978.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

.At the same time Mateschitz and Chaleo Yoovidhya founded Red Bull GmbH; each investing $500,000 of savings and taking a stake in the new company.^ The Red Bulls were never the same again .
  • Red Bulls’ Resurrection Project? - Goal Blog - NYTimes.com 9 February 2010 16:016 UTC goal.blogs.nytimes.com [Source type: General]

^ Mateschitz founded Red Bull GmbH in 1987 in Fuschl,Austria, near Salzburg.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ They initially each invested $500 000 of savings in the deal.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

.Chaleo and Dietrich each held a 49% share of the new company.^ Chaleo and Dietrich each hold 49% share of the new company.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ At the same time Mateschitz and Chaleo Yoovidhya founded Red Bull GmbH; each investing $500,000 of savings and taking a stake in the new company.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

They gave the remaining 2% to Chaleo's son Chalerm, but it was agreed that Mateschitz would run the company.[9] .The product was launched in 1987, in a carbonated format which is not as sweet as Krating Daeng.^ Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ The drink is based on an original 1962 blend from Thailand known as "Krating Daeng", but eventually was reformulated in Austria and released in 1987.
  • Review: Red Bull » BevReview.com 12 January 2010 0:58 UTC www.bevreview.com [Source type: General]

[citation needed]
.Red Bull entered its first foreign market (Hungary) in 1992, and the United States (via California) in 1997.[10] In 2008, Forbes magazine listed both Chaleo and Mateschitz as being the 260th richest persons in the world with an estimated net worth of $4.0 billion.^ Red Bull had a positive response from the market.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ But first, some Red Bull background.
  • R. Walker: The Murketing of Red Bull 9 February 2010 16:016 UTC www.robwalker.net [Source type: News]

^ By Red Bull Surfing on September 10, 2008 10:56 PM .

[11][12]

Ingredients

.Red Bull contains taurine, glucuronolactone, caffeine, B vitamins, sucrose, phenylalanine, and glucose.^ Previous studies have examined the effects of consuming Red Bull, one can of which contains 80mg of caffeine — around the same as a cup of filter coffee — and taurine, an amino acid commonly used in energy drinks.
  • Red Bull gives you wings - and heart trouble? - Times Online 12 January 2010 0:58 UTC www.timesonline.co.uk [Source type: News]

^ The Thai version of Red Bull in a non-fizzy drink containing synthtic taurine (an amino acid),caffeine,sugar, and glucuronolactone, a substance that is claimed to give its drinkers increased stamina,enhanced mental alertness and physical endurance.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ In regards to tauring content, a 250ml red bull contains .4% taurine thats about 1 ml, thats near as 1mg essentially.
  • pintday.org » Blog Archive » Science vs. the Bull 9 February 2010 16:016 UTC pintday.org [Source type: General]

[13] .In Germany, a small amount of cocaine was discovered in Red Bull cola sold there.^ Das Cola von Red Bull.
  • Willkommen bei Red Bull 12 January 2010 0:58 UTC www.red-bull.de [Source type: General]

^ Red Bull cola is amazingly delicious.

^ In 1997, Red Bull sold one million cans helped no doubt by its introduction to US consumers after a decade on European shelves.
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

.A full Red Bull recall was issued in several states.^ And if you are anywhere around The United States of America, Red Bull organized a competition where you can recycle their cans for a work of art that would win you thousands of dollars.
  • DesignVerb! – Red Bull HQ London: Whoohoooo!!! 12 January 2010 0:58 UTC www.designverb.com [Source type: FILTERED WITH BAYES]

^ Officials in both Ireland and the US have, on occasion, banned energy drinks including Red Bull by name following several accidents in which energy drinks were suspected.
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

^ Red Bull has made several major signings both of technical staff and drivers, showing its determination to success in F1.
  • Red Bull | F1 Fanatic - The Formula 1 Blog 12 January 2010 0:58 UTC www.f1fanatic.co.uk [Source type: FILTERED WITH BAYES]

.Six German states have banned the drink, with a nationwide ban under consideration.^ In Germany 11 out of 16 states have already banned the drinks by 25 May 2009.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

The drink did not contain enough cocaine to have a narcotic effect.[14]

Health effects

.A review published in 2008 found no documented reports of negative health effects associated with the taurine used in the amounts found in most energy drinks, including Red Bull.^ Red Bull season review .
  • Red Bull season review - Feature - F1 | ITV Sport 12 January 2010 0:58 UTC www.itv-f1.com [Source type: General]

^ Red Bull, Energy Drink, 16.9 Oz.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

[15] .Commonly reported adverse effects due to caffeine used in the quantities present in Red Bull are insomnia, nervousness, headache, and tachycardia (see Caffeine intoxication).^ We were able to present Red Bull 450 names!
  • FMX World - The Red Bull X-Fighters Community - freestyle motocross fan page 12 January 2010 0:58 UTC www.fmxworld.com [Source type: FILTERED WITH BAYES]
  • FMX World - The Red Bull X-Fighters Community - freestyle motocross fan page 12 January 2010 0:58 UTC fmxworld.ning.com [Source type: FILTERED WITH BAYES]

^ But the word most commonly used about Red Bull is "stealth."
  • R. Walker: The Murketing of Red Bull 9 February 2010 16:016 UTC www.robwalker.net [Source type: News]

^ No authority in the world has ever discovered or proven an unhealthy effect in or from Red Bull adding (rather arrogantly) How could they?
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

A 2008 position statement issued by the National Federation of State High School Associations made the following recommendations about energy drink consumption, in general, by young athletes:[16]
  1. Water and appropriate sports drinks should be used for rehydration as outlined in the NFHS Document “Position Statement and Recommendations for Hydration to Minimize the Risk for Dehydration and Heat Illness.”
  2. Energy drinks should not be used for hydration.
  3. Information about the absence of benefit and the presence of potential risk associated with energy drinks should be widely shared among all individuals who interact with young athletes.
  4. Energy drinks should not be consumed by athletes who are dehydrated.
  5. Energy drinks should not be consumed without prior medical approval, by athletes taking over the counter or prescription medications.

Cardiovascular effects

.The results of a study conducted in 2008 showed that the ingestion of one, 250ml can of sugar-free Red Bull, in a sample of 30 healthy young adults, had an immediate detrimental effect on both endothelial function, and normal blood coagulation.^ Red Bull BC One Paris 2008 part 2: intro...
  • Red Bull on Yahoo! Music 12 January 2010 0:58 UTC new.music.yahoo.com [Source type: FILTERED WITH BAYES]

^ Red Bull Sugar Free Energy Drink $41.99 .
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ Reply Can I drink sugar free Red Bull whilst breastfeeding?
  • Red Bull Sugar Free Energy Drink - Diet Food Reviews 9 February 2010 16:016 UTC www.iateapie.net [Source type: FILTERED WITH BAYES]

.This temporarily raised the cardiovascular risk in these individuals to a level comparable to that of an individual with established coronary artery disease.^ After one can it seemed to turn the young individual into one with more of the type of profile you would expect to see with someone with cardiovascular disease,” he said.
  • Red Bull gives you wings - and heart trouble? - Times Online 12 January 2010 0:58 UTC www.timesonline.co.uk [Source type: News]

[7]
.Based on their results, researchers involved with the study cautioned against the consumption of Red Bull in individuals under stress, in those with high blood pressure, or in anyone with established atherosclerotic disease.^ And what's with those rumors about what else is in Red Bull?
  • R. Walker: The Murketing of Red Bull 9 February 2010 16:016 UTC www.robwalker.net [Source type: News]

^ Has anyone else experienced this with the Red Bull and Jagger?
  • pintday.org » Blog Archive » Science vs. the Bull 9 February 2010 16:016 UTC pintday.org [Source type: General]

^ The voting is over and here is the Result of our Poll: " Who is the Red Bull X-Fighter of the Year 2010 " The Top 10 1.
  • FMX World - The Red Bull X-Fighters Community - freestyle motocross fan page 12 January 2010 0:58 UTC www.fmxworld.com [Source type: FILTERED WITH BAYES]
  • FMX World - The Red Bull X-Fighters Community - freestyle motocross fan page 12 January 2010 0:58 UTC fmxworld.ning.com [Source type: FILTERED WITH BAYES]

[17] .Red Bull representatives, however, stated that this observed increase in cardiovascular risk was not felt to be different than that associated with drinking a regular cup of coffee.^ Red Bull is the best energy drink I have ever had.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull 4 red bull is ok, I drink it once and a while .
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ Producer of the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

.They also stated that they believed that Red Bull must be safe, as it was felt the only way Red Bull could have such substantial global sales is if various health authorities had concluded the drink safe to consume.^ Red Bull is the best energy drink I have ever had.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull 4 red bull is ok, I drink it once and a while .
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ The doc just concluded that go drink a can of red bull and go study.
  • pintday.org » Blog Archive » Science vs. the Bull 9 February 2010 16:016 UTC pintday.org [Source type: General]

.There has been at least one case report of Red Bull overdose causing postural orthostatic tachycardia syndrome in a young athlete.^ There are 1000mg of Taurine in one Red Bull, or 1 gram.
  • pintday.org » Blog Archive » Science vs. the Bull 9 February 2010 16:016 UTC pintday.org [Source type: General]

^ In 1997, Red Bull sold one million cans helped no doubt by its introduction to US consumers after a decade on European shelves.
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

^ Of the Red Bulls' 30 games, 19 will be telecast nationally via one of MLS' national television partners.

[18] .A February 3, 2009 article in The Daily Telegraph called, "Red Bull 'may have triggered heart condition that killed student'" reported on the death of a 21 year-old woman who died after drinking four cans of Red Bull and several VKs, a vodka based drink which also contains caffeine.^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull FMX Battle 2009 .
  • FMX World - The Red Bull X-Fighters Community - freestyle motocross fan page 12 January 2010 0:58 UTC www.fmxworld.com [Source type: FILTERED WITH BAYES]
  • FMX World - The Red Bull X-Fighters Community - freestyle motocross fan page 12 January 2010 0:58 UTC fmxworld.ning.com [Source type: FILTERED WITH BAYES]

^ Red Bull is the best energy drink I have ever had.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

It was believed, but had not been proven, that she suffered from a rare heart condition called long QT Syndrome.[19] She was on medication for epilepsy. A medical examination found that there were no illegal drugs in her system. The article quoted a doctor as saying, "The QT levels may have grown over a few years, or it may have been artificially pushed over the limit by caffeine".[20]

Cocaine Controversy

.In April and June 2009, batches of "Red Bull Cola" drinks imported from Austria were found to contain between 0.1 - 0.3 micrograms of cocaine per litre, according to Hong Kong officials.^ Red Bull is the best energy drink I have ever had.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull 4 red bull is ok, I drink it once and a while .
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ Producer of the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

.In Taiwan it has was found that the importer was due to launch a marketing campaign the next day.^ Also in Taiwan it has been found that the importer was due to launch a marketing campaign the next day.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ The latest round of weather data had suggested that the wind might not be strong enough for a launch the next day.
  • R. Walker: The Murketing of Red Bull 9 February 2010 16:016 UTC www.robwalker.net [Source type: News]

.In Taiwan it is punishable by death, or a life sentence in prison to import cocaine.^ In Taiwan it is punishable by death, or a life sentence in prison to import such drugs.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

In Germany 11 out of 16 states had already banned the drinks by 25 May 2009.[2][3][4][5][6]
.Testing of Red Bull Energy Drink and its variations has shown that a person with a low tolerance for cocaine would have to consume two million cans of the drink in a single sitting before becoming critically ill.^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull GmbH is an Austrian company which sells the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Red Bull 4 red bull is ok, I drink it once and a while .
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

[21] At this point, no further action has been taken on the matter in Taiwan.

Red Bull's own claims

Red Bull claims on the can the health benefits are:
  • Improves performance, especially during times of increased stress or strain
  • Increases endurance
  • Increases concentration and improves reaction speed
  • Stimulates the metabolism[22]

Legal status

.Red Bull has been subject to bans in France, Denmark, and Norway.^ Red Bull being banned..
  • DesignVerb! – Red Bull HQ London: Whoohoooo!!! 12 January 2010 0:58 UTC www.designverb.com [Source type: FILTERED WITH BAYES]

^ Officials in both Ireland and the US have, on occasion, banned energy drinks including Red Bull by name following several accidents in which energy drinks were suspected.
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

^ Red Bull works (very well) so well that many countries including, Denmark and Uruguay have banned it outright!
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

[23] The French ban was challenged by the European Commission and (partially) upheld by the European Court of Justice in 2004.

Advertising

A common Red Bull Cola campaign car
A 2006 Formula 1 car of the Red Bull Racing F1 team
Red Bull's AH-1F Cobra helicopter
.Red Bull has an aggressive international marketing campaign.^ Red Bull had a positive response from the market.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ The Red Bull marketing campaign has not been cheap to pull off.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ The Red Bulls expect to announce the three international teams early in the new year, and it is expected that one of the visiting clubs will be from Portugal or Brazil.

.The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games.^ In addition to conventional advertising (TV, radio), the company also maintains its liquid-adrenaline image by sponsoring 138 athletes in such X-Game disciplines as BMX, motocross, hang-gliding, skateboarding, wakeboarding and bungee jumping.
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

^ Like #Google is for the web, #RedBull is for extreme sports!
  • Red Bull 12 January 2010 0:58 UTC www.grindtv.com [Source type: FILTERED WITH BAYES]

^ Red Bull is a company that supports world class extreme sporting events like motorcycle racing, cliff diving, kite boarding, and glacier crossing.
  • Adobe - Customer Showcase : Adobe Success Story : Red Bull Copilot: Supermoto 12 January 2010 0:58 UTC www.adobe.com [Source type: General]

.It also hosts events like the "Red Bull Flugtag" (German for "flight day" or "flying day") and other such contests.^ Red Bull 5 I personally like the taste of red bull.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ Red Bull 1 i didn't like the smell.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

^ Many people in the industry may hate Red Bull, but without Red Bull there wouldn't even be a market for the other 150+ products currently crowding the shelves.
  • HISTORY OF RED BULL ENERGY DRINKS SOFT DRINK MARKETING BEVERAGES AND ADVERTISING 9 February 2010 16:016 UTC www.speedace.info [Source type: News]

.Red Bull is also sponsoring soccer teams, in Salzburg, Austria; Leipzig, Germany; New York, USA and Brazil and have included their company name in the club's names.^ Red Bulls name Backe new head coach .
  • Red Bulls name Backe new head coach - Soccer - NewsObserver.com 12 January 2010 0:58 UTC www.newsobserver.com [Source type: News]

^ Red Bull is the brand name ...

^ The New York Red Bulls named Hans Backe as their new head coach, the Major League Soccer club announced on Thursday.
  • Red Bulls name Backe new head coach - Soccer - NewsObserver.com 12 January 2010 0:58 UTC www.newsobserver.com [Source type: News]

By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. .In addition, the slender container is used to suggest a "sexier" image than some other cola counterparts.^ Unsurprisingly he didn’t disappoint: the RB5 was visibly different from any other 2009 car, its bodywork containing far more swooping curves than some of its rivals’ more ungainly interpretations.
  • Red Bull season review - Feature - F1 | ITV Sport 12 January 2010 0:58 UTC www.itv-f1.com [Source type: General]

.Hence, this one energy drink has helped create a market for over 150 related types of merchandise,[24] like Red Rooster and Blue lightning.^ Red Bull is the best energy drink I have ever had.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Producer of the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ It seems like douchebags drink energy drinks.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

.British institution Advertising Standards Authority has upheld complaints about claims made in the publicity of Red Bull in the United Kingdom since 1997.[25] Even with all of the concerns regarding Red Bull, in 2000 the corporation earned around $1 billion in worldwide sales and Red Bull held 65% of the market share.^ Red Bull had a positive response from the market.
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ And what's with those rumors about what else is in Red Bull?
  • R. Walker: The Murketing of Red Bull 9 February 2010 16:016 UTC www.robwalker.net [Source type: News]

^ You have all fallen for the marketing crap of red bull havnt you.
  • pintday.org » Blog Archive » Science vs. the Bull 9 February 2010 16:016 UTC pintday.org [Source type: General]

[26]
.In Malaysia, however, Red Bull does not use its "Gives you wings" slogan, but instead a single one-word slogan, Bullleh!, a word play on the Malay word Boleh (lit: Can be done) and the word Bull.^ Red Bull can "give you wings" .
  • Red Bull Energy Drink Sugar Free Red Bull Energy Drinks 12 January 2010 0:58 UTC www.discountcoffee.com [Source type: General]

^ Reply Red Bull gives you wings- Upgrade Reality .
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ Red Bull 2 Very bad for you.
  • Red Bull - Energy Drinks - Reviews on RateItAll 9 February 2010 16:016 UTC www.rateitall.com [Source type: General]

.In the Playstation 3's new social app, Playstation Home, Red Bull has developed their own in-game island, specifically advertising its energy drink and the Red Bull Air Race event.^ Red Bull, Energy Drink, 16.9 Oz.
  • Amazon.com: Red Bull Energy Drink, 8.3 Ounce Can (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull Energy Drink 12 Cans 8.3oz .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]
  • Amazon.com: Red Bull Energy Drink, 8.4-Ounce Cans (Pack of 24): Health & Personal Care 9 February 2010 16:016 UTC www.amazon.com [Source type: General]

^ Red Bull GmbH is an Austrian company which sells the Red Bull energy drink.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

.In late November 2009, Red Bull brought out two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day.^ At the same time Mateschitz and Chaleo Yoovidhya founded Red Bull GmbH; each investing $500,000 of savings and taking a stake in the new company.
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Officials in both Ireland and the US have, on occasion, banned energy drinks including Red Bull by name following several accidents in which energy drinks were suspected.
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

^ The release didn't say so, but the scenes of the boarders' "arrival" — unbeknownst to the folks who used the footage in their evening news broadcasts—had been shot the following day.
  • R. Walker: The Murketing of Red Bull 9 February 2010 16:016 UTC www.robwalker.net [Source type: News]

.In the video game Worms 3D, Red Bull was able to be drank by the worms, giving them the effect of faster movement.^ Red Bull gives you wings .
  • Red Bull gives you wings-Self Improvement ~ Upgrade Reality 12 January 2010 0:58 UTC upgradereality.com [Source type: FILTERED WITH BAYES]

^ No authority in the world has ever discovered or proven an unhealthy effect in or from Red Bull adding (rather arrogantly) How could they?
  • Red Bull brand | brandchannel.com 12 January 2010 0:58 UTC www.brandchannel.com [Source type: News]

^ Of the Red Bulls' 30 games, 19 will be telecast nationally via one of MLS' national television partners.

.Red Bull is displayed on virtual track-side billboards during gameplay and in the opening cinematic in the video game Wipeout XL.^ Of the Red Bulls' 30 games, 19 will be telecast nationally via one of MLS' national television partners.

^ Unfortunately I predict that the headlines at this time next year will be related to the Red Bulls’ inability to sell out most of their games for the 2010 season.
  • Red Bulls’ Resurrection Project? - Goal Blog - NYTimes.com 9 February 2010 16:016 UTC goal.blogs.nytimes.com [Source type: General]

^ Red Bulls weekly video news program, " Red Bulls Insider."

Team ownerships

Endorsements

.In 2009, Red Bull added mainstream sport athletes to their roster of sports endorsements.^ Red bull ad 5 - super hero...
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Red bull ad 9 - pigeon .
  • Red Bullgo - Kosmix : Reference, Videos, Images, News, Shopping and more... 12 January 2010 0:58 UTC www.kosmix.com [Source type: News]

^ Red Bull Skateboarding in Hawaii 2009 .

Reggie Bush was the first NFL athlete to endorse the product. The announcement was made at the Super Bowl.[27]

Events

See also

References

  1. ^ "The Top 15 Energy Drink Brands". Energyfiend.com. http://www.energyfiend.com/2007/04/the-15-top-energy-drink-brands. Retrieved 2009-06-22. 
  2. ^ a b "Red Bull pulled in Germany after cocaine test - Europe- msnbc.com". http://www.msnbc.msn.com/id/30929880/.  090607 msnbc.msn.com
  3. ^ a b "NEWSMEAT ▷ Traces of Cocaine Found in Red Bull in Hong Kong". http://www.newsmeat.com/news/meat.php?articleId=51718664&channelId=2951&buyerId=newsmeatcom&buid=3281.  090602 newsmeat.com
  4. ^ a b "Cocaine test prompts Red Bull removal in Germany (AP)". http://enuws.com/cocaine-test-prompts-red-bull-removal-in-germany-ap/.  090602 enuws.com
  5. ^ a b "Taiwan confiscates cocaine-laced energy drinks - ABC News (Australian Broadcasting Corporation)". http://www.abc.net.au/news/stories/2009/05/30/2585388.htm.  090602 abc.net.au
  6. ^ a b "Red Bull Cola’s Secret Ingredient: Cocaine!". http://patrickhenrypress.info/?p=669258.  090602 patrickhenrypress.info
  7. ^ a b "Heart, Lung and Circulation : Acute Effects of Red Bull on Platelet and Endothelial Function". ScienceDirect. 2008-07-15. doi:10.1016/j.hlc.2008.05.055. http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B7CW2-4T0F86T-20&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=0e3fcd8da803bf77011fa8ee9d375cde. Retrieved 2009-06-22. 
  8. ^ "Face value | Selling energy". Economist.com. 2002-05-09. http://www.economist.com/people/displayStory.cfm?story_id=1120373. Retrieved 2009-06-22. 
  9. ^ Kerry A Dolan. "Magazine Article". Forbes.com. http://www.forbes.com/global/2005/0328/028_print.html. Retrieved 2009-06-22. 
  10. ^ "Red Bull GmbH Company History". Funding Universe. http://www.fundinguniverse.com/company-histories/Red-Bull-GmbH-Company-History.html. Retrieved 2007-10-12. 
  11. ^ "The World's Billionaires". Forbes.com. 2008-02-11. http://www.forbes.com/lists/2008/10/billionaires08_The-Worlds-Billionaires_CountryOfPrmRes_23.html. Retrieved 2009-06-22. 
  12. ^ "The World's Billionaires". Forbes.com. 2008-02-11. http://www.forbes.com/lists/2008/10/billionaires08_The-Worlds-Billionaires_CountryOfPrmRes.html. Retrieved 2009-06-22. 
  13. ^ Ingredients, Red Bull official website
  14. ^ [1]
  15. ^ Safety issues associated with commercially available energy drinks. PMID 18595815. 
  16. ^ "Position statement and recommendations for the use of energy drinks by young athletes". National Federation of State High School Associations / Sports Medicine Advisory Committee. October 2008. http://www.nfhs.org/Core/ContentManager/uploads/PDFs/SportMed/2Energy%20Drink%20Statement.pdf. Retrieved 2009-06-22. 
  17. ^ "Red Bull drink lifts stroke risk: Australian study | Health". Reuters. 2008-08-14. http://www.reuters.com/article/healthNews/idUSSYD5846120080815. Retrieved 2009-06-22. 
  18. ^ Reversible postural tachycardia syndrome due to inadvertent overuse of Red Bull. PMID 18682891. 
  19. ^ "Red Bull Caffeine Drink May Have Helped Cause Students Death (from The Herald )". Theherald.co.uk. http://www.theherald.co.uk/news/news/display.var.2486477.0.red_bull_caffeine_drink_may_have_helped_cause_students_death.php. Retrieved 2009-06-22. 
  20. ^ Published: 6:20PM GMT 02 Feb 2009 (2009-02-02). "Red Bull 'may have triggered heart condition that killed student'". Telegraph. http://www.telegraph.co.uk/news/uknews/4437065/Red-Bull-may-have-triggered-heart-condition-that-killed-student.html. Retrieved 2009-06-22. 
  21. ^ "archives". Taipei Times. 2009-06-01. http://www.taipeitimes.com/News/taiwan/archives/2009/06/01/2003445076. Retrieved 2009-06-22. 
  22. ^ http://www.redbull.co.uk/cs/Satellite/en_UK/Red-Bull-UK/Products/011242758893091#/product-Benefits
  23. ^ Christian Nordqvist (2004-02-08). "French ban on Red Bull (drink) upheld by European Court". Medical News Today. http://www.medicalnewstoday.com/articles/5753.php. 
  24. ^ "History Of Red Bull Energy Drinks Soft Drink Marketing Beverages And Advertising". Speedace.info. http://www.speedace.info/red_bull.htm. Retrieved 2009-06-22. 
  25. ^ "HEALTH | Energy drink claims rejected". BBC News. 2001-01-24. http://news.bbc.co.uk/2/hi/health/1133348.stm. Retrieved 2009-06-22. 
  26. ^ "A Bull's Market - the marketing of Red Bull energy drink | Brandweek | Find Articles at BNET". Findarticles.com. http://findarticles.com/p/articles/mi_m0BDW/is_22_42/ai_75286777. Retrieved 2009-06-22. 
  27. ^ "Reggie Bush Goes to Red Bull - ESPN The Magazine". Sports.espn.go.com. http://sports.espn.go.com/espnmag/story?id=3873150. Retrieved 2009-06-22. 

External links


Simple English

Red Bull is an energy drink. Red Bull is based on the Thai energy drink Krating Daeng, which translates as "Red Bull". Red Bull is the most popular energy drink in the world, based on its share of sales.[1][2] The company was founded by Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Chaleo Yoovidhya and his son own 51 percent interest in the company. Mateschitz is responsible for the company's operations through the Austrian company Red Bull GmbH.[3]

Red Bull's slogan is "it gives you wings". The product is strongly marketed through advertising, tournament sponsorship, sports team ownerships, celebrity endorsements, and with its record label. Red Bull sponsors Red Bull Air Race, Red Bull Crashed Ice. It owns the sports team Red Bull Racing, Scuderia Toro Rosso, EC Red Bull Salzburg, FC Red Bull Salzburg, Red Bull New York, and RB Leipzig. Red Bull started its own record label, Red Bull Records.[4].

In 2009 it was discovered that Red Bull Cola exported from Austria contained trace amounts of cocaine.[5][6][7][8][9] Red Bull has also been criticized about the possible health risks of the drink.[10]

Contents

History

Red Bull took many marketing and ingredient ideas from an energy drink in Thailand called Krating Daeng. Dietrich Mateschitz, an Austrian entrepreneur, developed the Red Bull Energy Drink brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag.[11] Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European market.

At the same time Mateschitz and Chaleo Yoovidhya founded Red Bull GmbH; each investing $500,000 of savings and taking a stake in the new company. Chaleo and Dietrich each held a 49% share of the new company. They gave the remaining 2% to Chaleo's son Chalerm, but it was agreed that Mateschitz would run the company.[12] The product was launched in 1987, in a carbonated format.

Red Bull was launched first in Singapore in 1989 followed by Hungary, its second foreign market in 1992.[13] It entered the United States market (via California) in 1997[13] and the Middle East in 2000.[14] In 2008, Forbes magazine listed both Chaleo and Mateschitz as being the 260th richest persons in the world with an estimated net worth of $4.0 billion.[15][16]

Ingredients

Red Bull contains taurine, glucuronolactone, caffeine, B vitamins, sucrose and glucose. Red Bull sugar-free also contains phenylalanine in place of sucrose and glucose.[17]

Red Bull GmbH also manufactures Red Bull Cola, containing the coca leaf, which has sparked a controversy in Germany regarding minute traces of cocaine.[18]

Health effects

A review published in 2008 found no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks, including Red Bull, concluding that "The amounts of guarana, taurine, and ginseng found in popular energy drinks are far below the amounts expected to deliver either therapeutic benefits or adverse events. However, caffeine and sugar are present in amounts known to cause a variety of adverse health effects."[19]

Commonly reported adverse effects due to caffeine used in the quantities present in Red Bull are insomnia, nervousness, headache, and tachycardia (see Caffeine intoxication). A 2008 position statement issued by the National Federation of State High School Associations made the following recommendations about energy drink consumption, in general, by young athletes:[20]

  1. Water and appropriate sports drinks should be used for rehydration as outlined in the NFHS Document “Position Statement and Recommendations for Hydration to Minimize the Risk for Dehydration and Heat Illness.”
  2. Energy drinks should not be used for hydration.Nor should they be used for performance enhancement
  3. Information about the absence of benefit and the presence of potential risk associated with energy drinks should be widely shared among all individuals who interact with young athletes.
  4. Energy drinks should not be consumed by athletes who are dehydrated.
  5. Energy drinks should not be consumed without prior medical approval, by athletes taking over the counter or prescription medications.

Cardiovascular effects

The results of a study conducted in 2008 showed that the ingestion of one, 250mL can of sugar-free Red Bull, in a sample of 30 healthy young adults, had an immediate detrimental effect on both endothelial function, and normal blood coagulation. This temporarily raised the cardiovascular risk in these individuals to a level comparable to that of an individual with established coronary artery disease.[10]

Based on their results, researchers involved with the study cautioned against the consumption of Red Bull in individuals under stress, in those with high blood pressure, or in anyone with established atherosclerotic disease.[21] Red Bull representatives, however, stated that this observed increase in cardiovascular risk was not felt to be different from that associated with drinking a regular cup of coffee.[22] They also stated that they believed that Red Bull must be safe, as it was felt the only way Red Bull could have such substantial global sales is if various health authorities had concluded the drink safe to consume.

There has been at least one case report of Red Bull overdose causing postural orthostatic tachycardia syndrome in a young athlete.[23] A February 3, 2009 article in The Daily Telegraph called, "Red Bull 'may have triggered heart condition that killed student'" reported on the death of a 21 year-old woman who died after drinking four cans of Red Bull as well as alcohol at "social levels".[24] It was believed, but had not been proven, that she suffered from a rare heart condition called long QT Syndrome.[24] She was on medication for epilepsy. A medical examination found that there were no illegal drugs in her system. The article quoted a doctor as saying, "The QT levels may have grown over a few years, or it may have been artificially pushed over the limit by caffeine".[25]

Cocaine controversy

In April and June 2009, batches of "Red Bull Cola" drinks imported from Austria were found to contain between 0.1 - 0.3 micrograms of cocaine per litre, according to Hong Kong officials. In Taiwan it was found that the importer was due to launch a marketing campaign the next day. Importing cocaine to the island is an offense that is punishable by death or a life sentence in prison. In Germany, 11 out of 16 states had already banned the drinks by May 25, 2009.[5][6][7][8][9]

Testing of Red Bull Energy Drink and its variations has shown that a person with a low tolerance for cocaine would have to consume two million cans of the drink in a single sitting before becoming critically ill from the cocaine.[26] However, this finding is legally irrelevant since distribution of cocaine is illegal in any quantity in Taiwan. At this point, no further action has been taken on the matter in Taiwan.

Red Bull's claims

Red Bull[27] claims to:

  • Increase performance
  • Increase concentration and reaction speed
  • Improve vigilance
  • Improve emotional status
  • Stimulate metabolism
  • Give you wings

Caffeine content

Red Bull's invigorating effects are attributed to its high caffeine content. A single can of Red Bull contains 80 mg/250 ml of caffeine[28][29]. This is about the same as one cup of normal coffee, or slightly less depending on the brewing method [30] The actual caffeine level in Red Bull can vary depending on country, as some countries have legal restrictions on how much caffeine is allowed in drinks.

Red Bull drinkers may experience adverse effects as a result of caffeine.

Legal status

Red Bull has been subject to bans in France, Denmark and Norway. The ban has been lifted in Norway and Denmark.[31] The French ban was challenged by the European Commission and (partially) upheld by the European Court of Justice in 2004.

Advertising

File:2009-04-18 Red Bull car in
A common Red Bull Cola campaign car
File:Mark Webber 2010 Malaysia 1st Free
A 2010 Formula 1 car of the Red Bull Racing
File:Red Bull Cobra Góraszka
Red Bull's AH-1F Cobra helicopter

Red Bull has an aggressive international marketing campaign. The numerous sponsored activities range from extreme sports like windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull "EmSee Battle Rap championships"). It also hosts events like the "Red Bull Flugtag" (German for "flight day" or "flying day") and other such contests. Red Bull also sponsors association football teams, with clubs in Austria, Germany, the United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. In addition, the slender container is used to suggest a "sexier" image than some other cola counterparts. Hence, this one energy drink has helped create a market for over 150 related types of merchandise,[32] like Red Rooster and Blue Lightning.

Red Bull's slogan, "it gives you wings", is widely used in these marketing activities. Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints first recorded as early as 1997.[33] Even with all of the concerns regarding Red Bull, in 2000 the corporation earned around $1 billion in worldwide sales and Red Bull held 65% of the market share.[34] In Malaysia, however, Red Bull does not use its "Gives you wings" slogan, but instead a single one-word slogan, Bullleh!, a word play on the Malay word Boleh (lit: Can be done) and the word Bull.

In the PlayStation 3's new social app, PlayStation Home, Red Bull has developed its own in-game island, specifically advertising its energy drink and the Red Bull Air Race event. In late November 2009, Red Bull brought out two new spaces, the Red Bull Illume space, and the Red Bull Beach space featuring the Red Bull Flugtag, both released on the same day.

In the video game Worms 3D, Red Bull could be drunk by the worms, giving them the effect of faster movement.

Red Bull is displayed on virtual track-side billboards during gameplay and in the opening cinematic in the video game Wipeout XL.

Team ownerships

  • Red Bull Brasil - a football (soccer) team currently playing in the Brazilian Campeonato Paulista Série A2.
  • RB Leipzig - a football (soccer) team currently playing in the German Regionalliga Nord
  • Red Bull New York – a soccer franchise competing in the United States' Major League Soccer
  • Red Bull Racing, one of two Red Bull Formula One teams, this one based in Milton Keynes, England
  • Scuderia Toro Rosso (Italian translation of Team Red Bull), the other Red Bull Formula One team based in Faenza, Italy.
  • Team Red Bull, a racing team competing in the US based stock car racing competition NASCAR.
  • FC Red Bull Salzburg, an Austrian football (soccer) club based in Salzburg and competing in the Austrian Bundesliga
  • EC Red Bull Salzburg, a member of the Austrian Hockey League based in Salzburg, Austria

Endorsements

In 2009, Red Bull added mainstream sport athletes to its roster of sports endorsements. Reggie Bush was the first NFL athlete to endorse the product. The announcement was made at the Super Bowl.[35]

Events

  • Red Bull Crashed Ice
  • Red Bull X-Fighters
  • Red Bull Air Race World Championship
  • Red Bull Flugtag
  • Red Bull Paperwings
  • Red Bull sports events

See also

  • Jägerbomb
  • Kick (soft drink)
  • List of energy drinks
  • Red Rooster
  • Slow Cow
  • Vodka Red Bull

References

  1. Helm, Burt (2005-01-05). "Energy Drinks Build Their Buzz". businessweek.com. Bloomberg L.P.. http://www.businessweek.com/smallbiz/content/jan2005/sb2005015_8196_sb017.htm. Retrieved 2010-11-09. 
  2. "Red Bull GmbH Company Profile". biz.yahoo.com. Yahoo! Inc. http://biz.yahoo.com/ic/101/101316.html. Retrieved 2010-11-09. 
  3. "The Top 15 Energy Drink Brands". Energyfiend.com. http://www.energyfiend.com/2007/04/the-15-top-energy-drink-brands. Retrieved 2009-06-22. 
  4. "Pump the Music: Red Bull Eyes Starting Branded Music Label - NYPost.com". http://www.nypost.com/p/news/business/item_SY9XQMYwCgtsf6cCoINAOO;jsessionid=A41FF58821B638E4FD7E126596BCABFB. 101013 NYPost.com
  5. 5.0 5.1 "Red Bull pulled in Germany after cocaine test - Europe- msnbc.com". http://www.msnbc.msn.com/id/30929880/.  090607 msnbc.msn.com
  6. 6.0 6.1 "Newsmeat ▷ Traces of Cocaine Found in Red Bull in Hong Kong". http://www.newsmeat.com/news/meat.php?articleId=51718664&channelId=2951&buyerId=newsmeatcom&buid=3281.  090602 newsmeat.com
  7. 7.0 7.1 "Cocaine test prompts Red Bull removal in Germany (AP)". enUws. http://enuws.com/cocaine-test-prompts-red-bull-removal-in-germany-ap/.  090602
  8. 8.0 8.1 "Taiwan confiscates cocaine-laced energy drinks - ABC News (Australian Broadcasting Corporation)". http://www.abc.net.au/news/stories/2009/05/30/2585388.htm.  090602 abc.net.au
  9. 9.0 9.1 "Red Bull Cola’s Secret Ingredient: Cocaine!". Patrick Henry Press News. http://patrickhenrypress.info/?p=669258.  090602
  10. 10.0 10.1 "Heart, Lung and Circulation : Acute Effects of Red Bull on Platelet and Endothelial Function". ScienceDirect. 2008-07-15. doi:10.1016/j.hlc.2008.05.055. http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B7CW2-4T0F86T-20&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=0e3fcd8da803bf77011fa8ee9d375cde. Retrieved 2009-06-22. 
  11. "Face value | Selling energy". Economist.com. 2002-05-09. http://www.economist.com/people/displayStory.cfm?story_id=1120373. Retrieved 2009-06-22. 
  12. Kerry A Dolan. "Magazine Article". Forbes.com. http://www.forbes.com/global/2005/0328/028_print.html. Retrieved 2009-06-22. 
  13. 13.0 13.1 "Red Bull GmbH Company History". Funding Universe. http://www.fundinguniverse.com/company-histories/Red-Bull-GmbH-Company-History.html. Retrieved 2007-10-12. 
  14. Ligaya, Armina (2010-05-12). "Region abuzz over energy drinks". The National: p. Business section, pp. 1, 6. http://www.thenational.ae/apps/pbcs.dll/article?AID=/20100511/BUSINESS/705119952/1005. Retrieved 2010-05-13. 
  15. "The World's Billionaires". Forbes.com. 2008-02-11. http://www.forbes.com/lists/2008/10/billionaires08_The-Worlds-Billionaires_CountryOfPrmRes_23.html. Retrieved 2009-06-22. 
  16. "The World's Billionaires". Forbes.com. 2008-02-11. http://www.forbes.com/lists/2008/10/billionaires08_The-Worlds-Billionaires_CountryOfPrmRes.html. Retrieved 2009-06-22. 
  17. Red Bull official website
  18. Nowpublic.com
  19. [Expression error: Unexpected < operator Safety issues associated with commercially available energy drinks]. PMID 18595815. 
  20. "Position statement and recommendations for the use of energy drinks by young athletes". National Federation of State High School Associations / Sports Medicine Advisory Committee. October 2008. http://www.nfhs.org/Core/ContentManager/uploads/PDFs/SportMed/2Energy%20Drink%20Statement.pdf. Retrieved 2009-06-22. [dead link]
  21. "Red Bull drink lifts stroke risk: Australian study | Health". Reuters. 2008-08-14. http://www.reuters.com/article/healthNews/idUSSYD5846120080815. Retrieved 2009-06-22. 
  22. "It's Not the Thirsty, But Energy Fiends Who Imbibe Red Bull". Berkeley. http://journalism.berkeley.edu/projects/drink/redbull.html. Retrieved 2010-09-15. 
  23. [Expression error: Unexpected < operator Reversible postural tachycardia syndrome due to inadvertent overuse of Red Bull]. PMID 18682891. 
  24. 24.0 24.1 "Red Bull Caffeine Drink May Have Helped Cause Students Death (from The Herald )". Theherald.co.uk. http://www.theherald.co.uk/news/news/display.var.2486477.0.red_bull_caffeine_drink_may_have_helped_cause_students_death.php. Retrieved 2009-06-22. 
  25. Published: 6:20PM GMT 2 February 2009 (2009-02-02). "Red Bull 'may have triggered heart condition that killed student'". Telegraph. http://www.telegraph.co.uk/news/uknews/4437065/Red-Bull-may-have-triggered-heart-condition-that-killed-student.html. Retrieved 2009-06-22. 
  26. "archives". Taipei Times. 2009-06-01. http://www.taipeitimes.com/News/taiwan/archives/2009/06/01/2003445076. Retrieved 2009-06-22. 
  27. Redbull.co.uk
  28. [1]
  29. [2]
  30. Coffeefaq.com
  31. Christian Nordqvist (2004-02-08). "French ban on Red Bull (drink) upheld by European Court". Medical News Today. http://www.medicalnewstoday.com/articles/5753.php. 
  32. "History Of Red Bull Energy Drinks Soft Drink Marketing Beverages And Advertising". Speedace.info. http://www.speedace.info/red_bull.htm. Retrieved 2009-06-22. 
  33. "HEALTH | Energy drink claims rejected". BBC News. 2001-01-24. http://news.bbc.co.uk/2/hi/health/1133348.stm. Retrieved 2009-06-22. 
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Citable sentences

Up to date as of December 30, 2010

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