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Rede Record
New logo Rede Record.png
Launched September 27, 1953
Owned by Central Record de Comunicação
Audience share 19% (Primetime) (February 2008, [2])
Slogan "Só aqui" (Only here)
Country Brazil
Broadcast area São Paulo
Rio de Janeiro
Rio Grande do Sul
Minas Gerais
Headquarters São Paulo (SP) and Rio de Janeiro (RJ)
Analogue Channel 7 (São Paulo)
Channel 13 (Rio de Janeiro)
Channel 8 (Brasília)
Channel 2 (Minas Gerais)
Channel 5 (Salvador)
Channel 4 (Recife)
Channel 10 (Belém)
Channel 2 (Porto Alegre)
Channel 6 (Florianópolis)
Digital Channel 19 (São Paulo)
Channel 28 (Belo Horizonte)
Channel 39 (Rio de Janeiro)
SKY Brasil Channel 14 (SP)
TVA Channel 7 (SP)
Sky Digital Channel 801
TVA Channel 7 (SP)
NET Channel 24 (RJ)
Channel 19 (SP)
Channel 16 (BH)

Rede Record (Network Record) is a Brazilian television network. Owned by Bishop Edir Macedo, founder of the Universal Church of the Kingdom of God, it currently is Brazil's second largest television network[1]. With 55 years of uninterrupted transmission, it is also the oldest TV network in the country.



TV Record started its transmissions on September 27, 1953. It was founded by Paulo Machado de Carvalho in São Paulo, as a competitor for then-dominant Rede Tupi (Network Tupi) from Diários Associados, thus breaking the three-year old monopoly the station had in the city. It originally broadcasted shows, sports, journalism, comedies and plays. In the 1950s, TV Record became recognized by their sports broadcasts. In 1959, it started airing shows featuring international celebrities such as Charles Aznavour, Nat King Cole, Ella Fitzgerald, and Marlene Dietrich.

TV Record with circle 7 logo from 1965 to 1970.

The 60s were considered Record's "Golden Age". The peak of Record's ratings would be in the 1965–1967 period, when it became well-known for its musical programs showcasing Bossa Nova and Jovem Guarda artists and its MPB Music Festivals - which opened the doors to Tropicália. It was also during the 60s that it aired its comedic series Família Trapo, created in 1967. In 1968 Record's fortune started to change, because of a series of fires that handicapped its production capability and the change of Brazilian public tastes, starting to lean towards Rede Globo telenovelas.

Even with the sale of 50% of its shares to Silvio Santos in 1972, Record didn't manage to regain the lost ratings; the formation of SBT in 1981 marked the deepening of Record's decline. In most of the 80s, Record suffered from very low ratings, no stars in its cast and a lack of compelling programming.

In 1990, Sílvio Santos and Paulo Machado de Carvalho's family sold Record to Edir Macedo and its Igreja Universal do Reino de Deus. On October 12, 1995, the network became infamous throughout the country because of the Kicking of the saint episode aired during the church late night program.

Rede Record's center of operations in São Paulo

The new owners started an aggressive redeployment of Record's public image, using the term Rede Record to refer to itself and signing broadcasting affiliates throughout Brazil. Through most of the 1990s and the first half of the 2000s, Record invested in popular programming, signing stars like Ana Maria Braga and Carlos Massa, with some programming in sports (broadcast the World Cup 1998), journalism, series like Star Trek, The X-Files, Millennium and The Three Stooges, educational childrens shows, and cartoons like Dexter's Laboratory and the anime Pokémon.

In 2003, TV Record celebrated its 50th year of history; Record is the longest running Brazilian television network. In 2004, it began using a new slogan, "A Caminho da Liderança" (On the way to leadership), and released new programming. Taking a page of Globo's success, Record started to invest heavily in telenovelas and made its journalism look more like its main competitor, despite opting not to renew the contract of its anchor, Boris Casoy.

Cast of the network's current 10 p.m. telenovela Chamas da Vida.

In 2007, Record, for the first time, occupied 2nd place in São Paulo's ratings[2], aiming to take over leadership in 2009 [3]. Also a first for Record, it signed with the IOC for the exclusive rights for the free-to-air television to the 2010 Winter Olympics and the 2012 Summer Olympics[4].

Centers and affiliates

Rede Record owns TV stations in São Paulo (São Paulo), Rio de Janeiro (Rio de Janeiro), Brasília (Distrito Federal), Belo Horizonte (Minas Gerais), Goiania (Goiás), Salvador (Bahia), Belém (Pará), Natal (Rio Grande do Norte) and Florianópolis (Santa Catarina). In February 2007, it announced the buyout of TV Guaíba, in Porto Alegre, Rio Grande do Sul [3].

Main TV Stations

Corporate Slogans(translated to English)

1953-1965: Record TV, going for 500 kilometers.
1965-1970: A-note Broadcaster
1975-1980: Now Rising with Sao Paulo again.
1977: Record TV, now broadcasting in color.
1980-1983: Record, Brazil's # 1 Television
1980-1986: Record, a sporting force.
1986-1990: Record, Watching with Sao Paulo.
1990-1991: You are watching Record, here on Record Television.
1990-1991: You're watching Record, here on Network Record.
1991-1994: The best time for everything with you.
1993: Network Record, 40 years.
1995 : 95's better, 95's Record.
1997: Network Record 97: Emotions, style, vibrations.
1998: Network Record, 45 years with Brazil.
1998-2002: All for the World
2004-2008: On the road to full leadership.
2008: The best is with you.
2008-: It's First Rate Television.
2009-: Its Here

TV Record International

TV Record International (Record Televsion International) is the international service of Rede Record and is available in North America, Europe, Africa, and since 2008, Asia. [4]

All of its programming is in Portuguese but plans are being made to have broadcasts in other languages.

See also


External links



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