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Revision3
Type Privately held
Founded Los Angeles, California, U.S. (2005)
Founder(s) Jay Adelson
David Prager
Kevin Rose
Headquarters San Francisco, California, U.S.
Key people Jay Adelson (Chairman)
Jim Louderback (CEO)
Industry Technology
Products Video podcasts
Revenue US$0 (2009)
Employees ~20
Website revision3.com

Revision3 is a San Francisco based Internet television network that creates, produces and distributes web television shows on niche topics.

The company name refers to the evolution of video programming, according to founders Jay Adelson and David Prager, starting with standard terrestrial broadcast television as ground zero. The first revision was cable television, adding general interest channels, catering to the “most common denominator”. The second revision was PC-based Internet video, independent films, no business model, no loyalty, no audience. The third revision or Revision3 is TV and Internet converged. iPods, TiVo, mobile, broadband enable mass, loyal audience to shift to on-demand, niche content.[1]

Contents

History

The company was founded in Los Angeles, California by Jay Adelson, Kevin Rose and David Prager in April 2005.[2] Dan Huard, Keith Harrison, and Ron Gorodetzky were also involved. Most of them were previously employees of the television network TechTV.

It began in July 2003 with a Podcast series called thebroken, a videozine related to computer hacking starring Rose and Huard. After TechTV merged with G4 (with subsequent layoffs, including Huard, name change to G4techTV and later reverting back to G4, along with programming changes) and lost most of its technology related programming, Rose and Huard were inspired to create a new series, Systm, in May 2005, which is geared toward “the common geek”. Rose left his job as a host of the G4 series Attack of the Show (formerly The Screen Savers) on May 27, 2005, to work full time for Revision3 Corporation. The now popular show Diggnation, also starring Rose, followed in July 2005, forming the first three shows of the new network.

Alex Albrecht joined Revision3 on August 5, 2005 to co-host Diggnation with Rose and contribute to other projects while Prager focused on production and business development.

Rose announced on the September 16, 2006 episode of Diggnation that Keith Harrison had left Revision3 to "do his own stuff".[3]

On September 27, 2006, Revision3 launched a new website alongside new shows: Mysteries of Science Explained, Not Mainstream Typical Videos, PixelPerfect, and Web Drifter. Mysteries of Science Explained was cancelled after 2 episodes.

In November 2006, the Diggnation podcast accepted sponsorship from the Microsoft Zune and HD DVD, and the March 8, 2007, episode was sponsored by IBM. This was considered a major development for Revision3.

It was announced on July 10, 2007, that Jim Louderback would become the new CEO of the Revision3 Corporation. He previously worked as editor-in-chief for PC Magazine, a publication of Ziff Davis.[4] He was followed by Patrick Norton in August, 2007, who worked at Ziff Davis as 'head of podcasts' and host of the IPTV show DL.TV. At Revision3, he is now Managing Editor and the co-host of Systm and Tekzilla. At DL.TV, he was replaced by Roger Chang who in turn left DL.TV and Ziff Davis in December, 2007 to join Revision3. Chang has joined Norton as co-producer of Systm and Tekzilla.[5] All three had previously worked at TechTV.

In a press release issued on January 2, 2008, Revision3 announced a "record year". The network delivered more than 25 million shows and over 103 million clips in 2007. Also, a variety of leading consumer product companies, including Ask.com, Sony, Virgin America, Warner Bros., Go Daddy, Hewlett-Packard, Microsoft, Netflix, Intel, and SanDisk, signed advertising contracts with Revision3 in 2007.[6]

Revision3 launched new website design on January 18, 2008 featuring an updated layout and additional features that were not available on the previous website.

Revision3 is now located in a new studio, which was revealed in the behind the scenes video podcast, The Revision3 Gazette. The network released five new shows in the first quarter of 2008, Best Of..., The Digg Reel, Internet Superstar, popSiren, Scam School, and so far two new shows in the second quarter, Social Brew and Epic Fu.

On April 9, 2008, Revision3 announced that Veronica Belmont would be joining the Revision3 staff as co-host of Tekzilla.[7]

On April 21, 2008 on the 47th episode of Systm, it was announced that Chief Engineer and co-host David Randolph had left for another job outside of Revision3.

On June 6, 2008 CEO Jim Louderback announced the cancellation of Social Brew after only four episodes. Previous to the announcement Revision3 employee Neha Tiwari was let go without notice.[8]

On September 8, 2008, Hak5 started being distributed on Revision3 show, being the first ever program on Revision3 not produced by Revision3 themselves.

On October 27, 2008 CEO Jim Louderback announced on the official Revision3 blog that three shows were cancelled, PixelPerfect, PopSiren, and Internet Superstar and that Revision3 stopped their distribution agreement with Epic Fu, and Wine Library TV.[9] It also came to light that a number of employess were dismissed, including Sarah Lane, Martin Sargent, Jay Speiden, and Heather Frank.[10] On 29 December 2008 however PixelPerfect returned to Revision3 by popular demand.

In January 2009 Revision3 debuted the pilot episode of a new show on the network entitled Sun Studios at the end of viewer surveys for the other shows.

On 9 March 2009, Revision3 picked up a show called CO-OP. A show about video games, produced and presented by Area 5 Media formerly from The 1UP Show.[11]

On 4 May 2009, Revision3 launched a new show called JV's World to a great deal of controversy and viewer backlash after offensive and unprofessional comments were made by the host, in response to negative community response to the debut episode.

On 11 May 2009, Revision3 launched a new show called ROFL which showcases stand up comedy from all over the world.

On 16 June 2009, Patrick Norton announced that Systm would no longer be a weekly show, instead becoming segments within his other show, Tekzilla. He also announced that he would be launching a new show in July called HD Nation, which will be a show all about HD and Home Theatre. It will be co-hosted by Robert Heron who was a co-host on DL.TV, with Patrick Norton, and then remained host for 23 months after Norton left.

On 29 June 2009, former studio engineer David Randolph wrote on his personal blog about how he had been mistreated during the construction of the Revision3 studio.[12] The post has since been removed from his website.

On 18 September, 2009, Jim Louderback announced an additional 5 shows will be launched by November taking to total from 17 to 22.[13], this was followed up on 23 September, 2009 of a new video game show Bytejacker and its first scripted show (and sitcom) Web Zeroes. The other 3 shows in its new fall line up will be announced 'later this fall'.[14], with the cancellation of JVs World it is yet to be seen if it actually means 4 new shows will be released this fall, or if the figure of 22 shows was given before the decision was taken to cancel JVs World.

MediaDefender Controversy

In May 2008, Revision3's BitTorrent server was on the receiving end of a MediaDefender Denial of Service attack which brought down all of Revision3's servers and their email system. The FBI launched an investigation, but no charges were brought against MediaDefender[15].

Shows

Production and distribution

Most of the shows are produced and owned by Revision3 however there are a number of shows which are produced independently. Revision3 only handles the distribution and marketing aspects of these shows but does not produce the content. These shows are marked with a footnote in the tables below. In February 2008 Revision3 completed work on its own studio where most shows are now recorded.

The shows are distributed through a wide range of platforms and distribution partners, including Virgin America's in-flight entertainment system, CNET TV, iTunes, BitTorrent, YouTube, PyroTV, Miro, and Zune. The shows are distributed in wide variety of formats, including QuickTime, Windows Media Video and Xvid. An embeddable Flash player is also available. Revision3 utilizes BitGravity's content delivery network for the distribution of the shows video files.[2]

Current shows

The following table gives an overview of the current and upcoming Revision3 shows. All the schedule times are in Eastern Standard Time (UTC-5).[16]

Show Summary Genre Hosts Schedule Launch date
AnimeTV Nothing's off limits when a team of anime insiders take on Japan's pop culture and deliver the dirt on the Otaku world every week. Japanese pop culture
  • Thursday
January 7, 2010
AppJudgment With hundreds of apps to choose from for your iPhone, Android or whatever smartphone you may have, how do know what's worth the download? AppJudgment is here to be your source for mobile phone app reviews three times a week. Technology & Gadgets
  • Monday
  • Wednesday
  • Friday
August 10, 2009
Best Of... A collection of the best clips from the Revision3 shows. Various March 12, 2008
Bytejacker[1] The best source for downloadable and independent game reviews in the universe. Video Games
  • Anthony Carboni
Thursday September 24, 2009
CO-OP[2] A show about video games. Produced, written, and directed by Area 5 (named after the final stage of the game Rez), a company formed from the staff formerly responsible for The 1UP Show. Video Games
  • Jason Bertrand
  • Rob Bowen
  • Matt Chandronait
  • Ryan O'Donnell
  • Jay Frechette
  • Cesar Quintero
Tuesday March 9, 2009
Digg Dialogg Interviews with questions selected by the Digg community. News and Commentary April 7, 2009
The Digg Reel Weekly review of the most popular videos featured on Digg.com. Comedy Monday January 17, 2008
Diggnation Talk show with the main purpose to discuss the top stories from the social bookmarking site Digg.com. News and Commentary Wednesday July 1, 2005
Film Riot From how to make great effects to following Triune Films through production, Film Riot explores the art of film making in a way you’ve never seen. How-To, Comics and Movies
  • Ryan Connolly
Thursday May 27, 2009
Hak5[3] Put together by a band of IT ninjas, security professionals and hardcore gamers, Hak5 isn’t your typical tech show. How-To, Video Games, Technology and Gadgets
  • Darren Kitchen
  • Matt Lestock
  • Shannon Morse
Wednesday 12pm September 8, 2008
HD Nation Replacement for Systm. In depth guide to home theatre setup Comics and Movies, Technology and Gadgets Tuesdays July 14, 2009
iFanboy Video show which focus on comic books, comic book publishing, and comic book creators. iFanboy also produces an audio show independent of Revision3 which debuted on November 2, 2005. Comics and Movies, Art and Music
  • Josh Flanagan
  • Conor Kilpatrick
  • Ron Richards
Wednesday 3pm January 17, 2007
INST MSGS A web anthology series that dramatizes social media. Based on everything from submitted instant message conversations to found Craigslists ads, INST MSGS shines a satirical light on modern (mis) communication. Comedy
  • Various
Wednesdays November 11, 2009
LandlineTV Sketch comedy that delivers witty, higher brow content about relevant pop culture and news events. Comically relevant... for about a week or so. Comedy
  • Jared Neumark
  • Paul Briganti
  • Saj Pothiawala
Wednesdays December 2, 2009
PixelPerfect Show which gives Adobe Photoshop and Adobe Illustrator advice. How-To, Art and Music Monday 12pm September 30, 2006
ROFL Your weekly comedy fix, ROFL brings you hilarious standup comedy from around the world with the biggest names and up-and-comers in comedy. Comedy
  • Various
Monday May 10, 2009
Scam School Magician Brian Brushwood explains bar tricks, street cons, and scams. How-To, Comedy Thursday 12pm April 7, 2008
Tekzilla Tech show that covers product reviews, computer help, tech tips, and do it yourself projects. How-To, Technology and Gadgets Thursday 6pm September 28, 2007
The Totally Rad Show[4] Discussion show about films, video games, comics and television. Comics and Movies, Video Games Tuesday 3pm March 27, 2007
Web Zeroes[5] Three best friends and hapless geeks who dream of Internet stardom. The only thing holding them back is... themselves. Can their friendship survive a treacherous online landscape filled with LOLcats and ruthless message board commenters? Comedy Wednesday October 7, 2009
XLR8R TV[6] XLR8R TV is an Internet TV show produced by the editorial team of XLR8R magazine. Like XLR8R, XLR8R TV covers emerging music, culture, style, and technology. Art and Music
  • The XLR8R Crew
Tuesday 12pm February 26, 2007
  1. ^  Produced by "BYTEJACKER"
  2. ^  Produced by "Area 5 Media LLC"
  3. ^  Produced by "the Hak5 crew"
  4. ^  Produced by "Smooth Few Films"
  5. ^  Produced by "Team Awesome, LLC"
  6. ^  Produced by "the editorial team of XLR8R magazine"

Revision3 Beta

In September 2008, Revision3 started Revision3 Beta, a "talent-farming" sub-network of unofficial shows headed by Martin Sargent.[17 ] The project has been axed due to lack of funds for the shows with no shows being promoted at this time to the full Revision3 lineup [18]. Some shows are still produced independently and are added to the revision3 beta website on occasion, however no new shows are being made.

Cancelled shows

The following table gives an overview of the Revision3 shows that are cancelled or on hiatus.

Show Summary Hosts Launch date End date Eps.
Ctrl+Alt+Chicken Each episode features the duo attempting to cook a dish, such as Chicken Cordon Bleu. Their lack of overall experience in cooking often causes them to fail. March 23, 2006 October 5, 2006 8
EPIC FU The owner's manual for the web. The show started independent on August 6, 2006 before joining Revision3.
  • Zadi Diaz
June 4, 2008 30 December 2008
(on Revision3)
Geekdrome November 23, 2005 November 27, 2006 53
The GigaOm Show Show about technology and business. July 25, 2007 March 27, 2008 35
InDigital The content is similar to Fresh Gear, covering and reviewing technology products. February 6, 2006 September 25, 2007 26
Infected by Martin Sargent Sargent created the podcast as a spiritual successor to Unscrewed, the late night TV show he hosted on TechTV and later G4techTV. November 11, 2005 December 6, 2007 50
Internet Superstar Talk show with Sargent along with Gator who has since been replaced by Jay Speiden interviewing interesting people out of garden shed in Sargent's parents backyard. January 30, 2008 27 October 2008 87
JV's World JV is a one-of-a-kind personality with opinions about everything and he's going to express them. Nobody's safe from the rants of JV. It's JV's World, we're just living in it.
  • Jeff Vandergrift
May 3, 2009 October 19, 2009 11
Mysteries of Science Explained
  • Stewart Engesser
September 26, 2006 October 5, 2006 2
Not Mainstream Typical Videos Not Mainstream Typical Videos goes behind and inside the independent music scene. This series has been discontinued on Revision3, although the series still produces new content for its website. September 26, 2006 November 10, 2007
(on Revision3)
30
popSiren Pop culture show that covers modern culture, indie arts, and internet. March 9, 2008 27 October 2008 32
The Revision3 Gazette Behind the scenes at Revision3.
  • Glenn McElhose
  • Interns
September 5, 2007 February 14, 2009 29
Social Brew An inside look into the world of social networking. April 28, 2008 June 6, 2008 4
Systm Do it yourself projects geared toward “the common geek”. May 23, 2005 June 22, 2009 109
thebroken Underground technology show with a hacker mentality that caters to the elite (or wannabe 1337) computer user using a mixture of seriousness and irreverent comedy. July 21, 2003 September 26, 2006 4
Web Drifter Martin Sargent going on the road to meet the people who make odd, strange, and/or weird websites. September 26, 2006 March 18, 2008
(on hiatus)
25
Wine Library Reserve Wine reviews and advice on wine appreciation. Episodes consists of wine tastings along with other wine related topics. The show started independent on February 21, 2006 before joining Revision3. June 23, 2008 27 October 2008
(on Revision3)

Timeline

The following timeline gives an overview of Revision3 shows and major changes through time.

See also

References

  1. ^ Donna Bogatin (2006-09-25). "Kevin Rose: ‘kill your television’ and join me at Revision3". http://blogs.zdnet.com/micro-markets/?p=475.  
  2. ^ a b "About Revision3". http://revision3.com/about. Retrieved 2008-01-05.  
  3. ^ Diggnation Episode 63 - September 14, 2006
  4. ^ Liz Gannes (2007-07-11). "Old Media Jumping to New Media". http://newteevee.com/2007/07/10/old-media-jumping-to-new-media/. Retrieved 2008-01-05.  
  5. ^ Roger Explains going to Revision3
  6. ^ BusinessWire (2008-01-02). "Internet TV Leader Revision3 Announces Record Year". Press release. http://broadcastnewsroom.com/articles/viewarticle.jsp?id=267555. Retrieved 2008-01-05.  
  7. ^ Revision3 (2008-04-09). "Revision3 says "aloha" to internet superstar Veronica Belmont". Press release. http://revision3.com/blog/2008/04/09/revision3-says-%e2%80%9caloha%e2%80%9d-to-internet-superstar-veronica-belmont. Retrieved 2008-04-11. "She will bring that same genius to Revision3, where she will co-host Tekzilla"  
  8. ^ Revision3 (2008-06-06). "Revision3 CEO Jim Louderback Announces Cancellation of Social Brew". Press release. http://revision3.com/forum/showpost.php?p=378285&postcount=1. Retrieved 2008-06-06. "It just didn't come together, and I really think the concept was flawed from the outset - and that's 100% my fault."  
  9. ^ Louderback, Jim (2008-10-27). "Changes to Revision3’s Programming Lineup". http://revision3.com/blog/2008/10/27/changes-to-revision3/. Retrieved 2008-10-27.  
  10. ^ Rose, Kevin (2008-10-27). "Changes at Revision3". http://kevinrose.com/blogg/2008/10/27/changes-at-revision3.html. Retrieved 2008-10-27.  
  11. ^ "CO-OP promotion video". The Digg Reel. Revision3. 2009-03-09. No. 61. 6:20 minutes in.
  12. ^ Randolph, David (2009-06-29). "OK I got that off my chest.". http://bigorangecouch.com/?p=33. Retrieved 2009-07-04.  
  13. ^ http://www.youtube.com/watch?v=KR7Werg1PBQ
  14. ^ http://revision3.com/blog/2009/09/23/the-first-new-fall-shows-bytejacker-web-zeroes/
  15. ^ Revision3
  16. ^ "Revision3 Show Release Schedule". Revision3. http://revision3.com/schedule/. Retrieved 2008-01-16.  
  17. ^ "Revision3 Beta announced". Revision3. http://newteevee.com/2008/09/27/martin-sargent-on-revision3s-new-beta-farm-team/. Retrieved 2009-07-19.  
  18. ^ http://revision3.com/forum/showpost.php?p=524756&postcount=15

External links








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