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Rock & Roll Strategy
Studio album by 38 Special
Released September 1988
Recorded 1988
Genre Southern Rock
Length 50:58
Label A&M
Producer Rodney Mills
Professional reviews
38 Special chronology
Flashback: The Best of 38 Special
(1987)
Rock & Roll Strategy
(1988)
Bone Against Steel
(1991)

Rock & Roll Strategy is the eighth studio album by southern rock band 38 Special, released in 1988. It was the first album to feature new vocalist and keyboardist Max Carl. This album contained their last Top 10 hit, "Second Chance", which peaked at #6 on the Billboard Hot 100 singles chart.

Contents

Track listing

  1. "Rock & Roll Strategy" (Carl, Van Zant) – 4:34
  2. "What's It to Ya?" (Johnson, Lunn, Van Zant) – 4:30
  3. "Little Sheba" (Carl) – 4:54
  4. "Comin' Down Tonight" (Carl, Carlisi, Johnson, Van Zant) – 4:26
  5. "Midnight Magic" (Baker, Carlisi, Curtis, Johnson, Van Zant) – 4:21
  6. "Second Chance" (Carl, Carlisi, Curtis) – 5:04
  7. "Hot 'Lanta" (Carl) – 5:42
  8. "Never Be Lonely" (Carl, Chauncey) – 4:39
  9. "Chattahoochee" (Johnson, Luan, Van Zant) – 4:11
  10. "Innocent Eyes" (Carl, Carlisi, Chauncey) – 4:17
  11. "Love Strikes" (Carlisi, Johnson, Van Zant) – 4:31

Personnel

  • Max Carl - keyboards, vocals
  • Jeff Carlisi - guitar, steel guitar
  • Donnie Van Zant - vocals
  • Danny Chauncey - guitar
  • Jack Grondin - drums
  • Robert White Johnson - percussion, vocals, background vocals
  • Larry Junstrom - bass
  • Edd Miller - percussion, vibraslap
  • The Noise Gator - horns
  • The Six Groomers - background vocals

Production

  • Producer: Rodney Mills
  • Engineers: Edd Miller, Rodney Mills
  • Mixing: Rodney Mills, Edd Miller
  • Mixing assistant: Thom "TK" Kidd
  • Mastering: Bob Ludwig
  • Production coordination: Mark Rogers
  • Design: Norman Moore
  • Art direction: Norman Moore
  • Photography: Chris Cuffaro

Charts

Album - Billboard (North America)

Year Chart Position
1988 The Billboard 200 61

Singles - Billboard (North America)

Year Single Chart Position
1988 "Little Sheba" Mainstream Rock Tracks 15
1988 "Rock & Roll Strategy" Mainstream Rock Tracks 5
1988 "Rock & Roll Strategy" The Billboard Hot 100 67
1989 "Comin' Down Tonight" The Billboard Hot 100 67
1989 "Second Chance" Adult Contemporary 1
1989 "Second Chance" Mainstream Rock Tracks 2
1989 "Second Chance" The Billboard Hot 100 6
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