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Ruff Ryders Entertainment
Ruff Ryders Logo.jpg
Parent company Universal Music Group
Founded 1988
Founder Chivon Dean, Dee Dean
Distributing label Interscope (US)
Polydor (Outside US)
Artemis Records (US) / Universal Motown Records Group
Genre Hip hop, R&B
Country of origin US
Official Website

Ruff Ryders Entertainment is a New York-based record label and management company, specializing in hip hop music. It was founded in 1988 by Chivon Dean and her brothers Dee and Waah, uncles of producer Swizz Beatz.[1] The misspelling is deliberate, and a take off of Theodore Roosevelt's band of Rough Riders, the 1st Volunteer Cavalry Regiment during the Spanish-American War.

Ruff Ryders' founders were initially famous for managing rapper DMX, who became a multi-platinum star for Def Jam Recordings in the late-1990s. After DMX's success, the management company started its own label imprint through Interscope Records, and had success with releases from female rapper Eve, former Bad Boy Records group The L.O.X. and its main rapper Jadakiss, Drag-On, and newcomer Jin, winner of BET's 106 & Park freestyle MC battle competition. The Deans' nephew Swizz Beatz is the main producer for most of the acts on the roster. In 2001 Cassidy was signed to the label through Swizz Beatz along with Full Surface labelmate Yung Wun.

As the first Reunion Project since their 2005 Album The Redemption, Vol. 4 Jadakiss and Swizz Beatz invited Drag-On, Eve, Styles P, Sheek Louch and DMX, who just got out of Jail, for the Remix of "Who's Real". A Ruff Ryders Reunion Album was announced by Swizz Beatz and was originally set to release in 2008 but it got pushed back. The new Ruff Ryders Album titled "Ruff Ryders Evolution: Generation I" is now scheduled to be released in 2010.[2]




Labels founded by Ruff Ryder artists






Styles P

Sheek Louch

The L.O.X.


Ruff Ryders[3]

Swizz Beatz


Yung Wun

External links


  1. ^ Ruff Ryders - basic infosallmusic. Accessed October 26, 2008
  2. ^ New Ruff Ryders Album Announced For 2010
  3. ^ Ruff Ryders - discographyallmusic. Accessed October 26, 2008


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