Ruyan: Wikis

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Ruyan Group (Holdings) Limited
Type Public (SEHK: 329)
Founded Hong Kong Hong KongPeople's Republic of ChinaChina (2003)
Headquarters HongKong, People's Republic of China
Key people Wong Yin Chen: Chairman and CEO
Lik Hon: co-funder and Chief executive officer
Hei Lin Wong: Vice-President
Industry PHARMACEUTICALS INDUSTRY
Products health care products
pharmaceutical products
electronic cigarettes
Employees 1,500
Website Ruyan Group (Holdings) Limited
RUYAN international official website
RUYAN Chinese official website

Ruyan Group (Holdings) Limited, abbreviated Ruyan (Simplified Chinese:如烟集团有限公司; Traditional Chinese: 如煙集團有限公司; Pinyin: rúyān Jítuán Yǒuxiàn Gōngsī. (SEHK: 329) was previously named Golden Dragon Group (Holdings) Limited and was listed on the Main Board of the Stock Exchange of Hong Kong Limited since May 2001. The company name was changed to “Ruyan Group (Holdings) Limited” in November 2007.[1]

In May 2004, Ruyan’s cigar-series was launched and sold in the People's Republic of China market. In October of the same year, the e-pipe series of Ruyan was launched. As for electronic cigarette products, the “V8” Model, which more closely resembles the appearance of traditional cigarettes, was the key product for 2007.[2] At the end of 2007, Ruyan launched a new one-time use cigar product (named "RUYAN e-Gar" in Europe, Africa, the Middle East and Asia/Pacific and RUYAN Vegas in the Americas).

In June 2007, the Group - currently known as “SBT Investment (Holdings) Limited “- acquired the entire share structure of Best Partners Worldwide Limited – the former entity that was established for the manufacturing and sales of electronic atomizing cigarettes. The Group takes an active position in developing the domestic and overseas markets under the brand name of “Ruyan” (Simplified Chinese:如烟;Traditional Chinese: 如煙;Pinyin: rúyān).

Ruyan is the original inventor of the e-cigarette and Ruyan has registered patents in more than 40 countries since 2003.[citation needed] Ruyan began to form the idea for the electronic cigarette in 2000. In 2003, SBT was established, and the first patent was registered in the same year in China; and in 2004, Ruyan’s first international patent was registered. It is important to point out, most e-cigarette sold use a heating element instead of ultrasonic technology.[3]

Contents

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Background

In many countries, including Australia, Hong Kong, and Finland, electronic cigarettes are illegal to sell. In other countries, such as Canada, Austria, and Malaysia, electronic cigarettes have been classified as either medical devices or drugs and need approval before sale. To date, no country has approved the sale of electronic cigarettes.

Toxicological studies of the electronic cigarettes have been conducted, with some reporting that electronic cigarettes are less harmful than traditional tobacco cigarettes.[4][5] In September 2008, the World Health Organization issued a release proclaiming that it does not consider the electronic cigarette to be a legitimate smoking cessation aid, stating that to its knowledge, "no rigorous, peer-reviewed studies have been conducted showing that the electronic cigarette is a safe and effective nicotine replacement therapy."[6]

On March 27, 2009, Health Canada issued an advisory against electronic cigarettes. The advisory stated "Although these electronic smoking products may be marketed as a safer alternative to conventional tobacco products and, in some cases, as an aid to quitting smoking, electronic smoking products may pose risks such as nicotine poisoning and addiction."[7]

Product development

Ruyan Electronic Cigarette, Ruyan E-Cigarette (Ruyan V8)

Ruyan electronic cigarette(e-cigarette)/Ruyan V8[8]

The Ruyan V8(Simplified Chinese:如烟 V8; Traditional Chinese: 如煙v8; Pinyin: rúyān v8) is an electronic cigarette (e-cigarette) invention and production of Ruyan Group (Holdings) Limited. It was first manufactured and launched in the Chinese market in 2006. The Ruyan V8 atomizes a solution-mixture that may or may not contain nicotine; it produces a vapor that, when inhaled, satisfies a smoker’s craving for nicotine[citation needed]. It is free of the 4,000 chemicals commonly produced by a lit, ordinary cigarette, including highly dangerous tar and carbon monoxide[citation needed]. The Ruyan V8 comes in 5 different colors: Red, Blue, White, Brown, Black; replaceable cartridges come in several flavors, including: Black Tea, Fruit, Virginia, Menthol Tea, Jasmine and others. Each Ruyan V8 cartridge delivers the equivalent number of puffs as 1.5 to 2 packages of traditional cigarettes. The Ruyan V8 is offered in a set containing one e-cigarette (with battery), one spare battery, a charger and cord, one cartridge and an instruction manual.

Ruyan Electronic Pipe, Ruyan E-pipe

The Ruyan electronic pipe(e-pipe)_rosewood[9])

The Ruyan e-pipe(Simplified Chinese: 如烟电子烟斗;Traditional Chinese: 如煙電子煙斗; Pinyin: rú yān diàn zǐ yān dòu) was first manufactured and launched in the Chinese market in 2004. It is a non-flammable atomizing electronic pipe that performs the same functions and features as an ordinary pipe. Currently, there are two types of Ruyan e-pipe devices - one is Rosewood and the other is agate.[10] Like the Ruyan e-cigarette, the Ruyan e-pipe comes with two rechargeable lithium ion batteries and replaceable nicotine cartridges in 32 mg, 20 mg and 0 mg strengths.[11] Cartridges deliver the same amount of vapor equivalent to the “puffs” provided by two packages of cigarettes for the average traditional smoker.

Ruyan Electronic Cigars, Ruyan E-cigars

Ruyan electronic cigar(first generation)

The first generation of Ruyan Electronic Cigars (Simplified Chinese: 老雪茄烟;Traditional Chinese: 老雪加煙; Pinyin: lǎo xuě jiā yān) was first manufactured and launched in the Chinese market in 2004. The device itself comes in several designs. Cartridge flavors include Original, Fruit, and Menthol.

Ruyan electronic cigar(e-cigar)/Ruyan Vegas[12]

RUYAN Vegas and RUYAN e-Gar represent the second generation in Ruyan electronic cigars. They were first manufactured and launched in the Chinese market in late 2007 where the new product is referred to as RUYAN No. 1 (Simplified Chinese: 如烟一号;Traditional Chinese: 如煙一號; Pinyin: rú yān yī hào). In the Americas, however, the product is called RUYAN Vegas, and in Europe, the Middle East, Africa and Asia/Pacific, the product is branded RUYAN e-Gar. This new line of products has its own unique features. The new products look more like traditional cigars. They are five and one-half inches in length with a circumference of approximately a size 50 ring. Like other Ruyan e-cigarette products, RUYAN Vegas and RUYAN e-Gar produce no tar and no second-hand smoke and can be used anytime, anyplace.

RUYAN Vegas and RUYAN e-Gar are disposable products that deliver more than 1800 puffs of vapor - roughly equivalent to the number of puffs commonly consumed with a full carton of cigarettes.[13] The products come fully charged, with a 16 mg nicotine cartridge pre-installed. They may also be easily stored and may be carried upright, mouthpiece up, in a pocket or briefcase.

Recently, RUYAN Vegas was awarded the honor as most marketable new product at the 2008 Tobacco Plus Expo held in Las Vegas from April 23 to 25th, 2008.[14]

The Future of Ruyan Products—R&D

Ruyan cartridges in different flavors have been put on the market, including Original, Menthol, Virginia, Fruit, Black Tea and Jasmine Tea. In the near future additional flavors will be developed, including those of local and famous tobacco brands. The e-Cigarette, e-Cigar, and e-Pipe are made from a variety of materials and are available in traditional and modern designs, reflecting the styles and tastes of various kinds of smokers. Future designs will conform to environmental trends.

Legal disputes

In February 2009, Ruyan released a press release saying that they had asserted patent rights to the e-cigarette in a key Chinese court ruling and that a rival manufacturer, Cixi E-cig, had been ordered to destroy its entire inventory and cease trading.[15] Cixi E-cig responded that they had not been ordered to destroy their entire inventory or cease trading.[16] A Chinese court had ruled that two of their products did infringe on Ruyan's intellectual property (both products contained piezoelectric technology) and they were required to stop producing only those.

References

External links


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