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S7 Airlines
IATA
S7
ICAO
SBI
Callsign
SIBERIAN AIRLINES
Founded May 1992
Hubs Novosibirsk Tolmachevo Airport
Domodedovo International Airport
Irkutsk International Airport
Chelyabinsk Airport
Frequent flyer program S7 Priority
Alliance Oneworld (future) [1]
Fleet size 40 (+29 orders)
Destinations 72
Headquarters Russia Ob, Russia
Key people Vladimir Obyedkov (General Director)
Website s7.ru

OJSC Siber Airlines (Russian: ОАО «Авиакомпания „Сибирь“»), operating as S7 Airlines is an airline headquartered in Ob, Russia.[2] S7 Airlines is currently Russia's fastest growing airline and recently passed Aeroflot as Russia’s leading domestic airline.[3]

S7 operates scheduled passenger flights to Russian destinations, as well as international services to Armenia, Austria, Azerbaijan, Bulgaria, China, Egypt, Germany, Ireland, Israel, Kazakhstan, Kyrgyzstan, Moldova, Montenegro, South Korea, Spain, Tajikistan, Thailand, Turkey, Turkmenistan, Uzbekistan, Ukraine and the United Arab Emirates. Its main bases and hubs are Domodedovo International Airport, Moscow and Tolmachevo Airport (OVB), Novosibirsk, with a further hub at Irkutsk International Airport (IKT), Irkutsk. Its domestic routes network is the largest in Russia.

Contents

History

Ilyushin Il-86 of S7 Airlines in old 'Siberia Airlines' livery at Domodedovo with two Transaero Boeing 747's in the background

Siber Airlines was established in May 1992 in Ob.

It is a successor of former Tolmachevo United Avia Squadron (Russian: Толмачевский объединенный авиаотряд) which was a local subsidiary of Aeroflot.[citation needed]

Tolmachevo United Avia Squadron dates back to 12 July 1957 when it accomplished the first flight from Moscow to Novosibirsk. The first international flight was carried in 1991 to Harbin, China. In 1994, the airline joined IATA. Also that year, it became an open joint stock company and started its first international route (as Siber Airlines) from Novosibirsk to Frankfurt, Germany. In the first half of the 1990s, Siber Airlines was a medium-size regional airline like many others created from the former Aeroflot. It was mainly focused on domestic flights from Novosibirsk. However, by the end of the decade, the airline started aggressive expansion in the Russian domestic market.[citation needed]

Siber Airlines has grown mainly through a series of mergers with smaller regional airlines. In 1999, it opened its Moscow branch in Vnukovo International Airport. The charter flights program from Sheremetyevo International Airport followed in 2000. Also, the company created a hub in Irkutsk.[citation needed]

In 2001, the airline acquired one of the major Moscow-market players - Vnukovo Airlines based at Vnukovo International Airport. Thus, in 2001, it became the second-largest carrier in Russia.[citation needed]

Since 2002, all Moscow flights are operated from Domodedovo International Airport which is the biggest hub of the company so far. The company started a close partnership with Armenian airline Armavia and owned 70% of that company until 2005. Siber Airlines crews operated Armavia A320s on flights from Yerevan to Moscow and Novosibirsk.[citation needed]

As of 2003, it was the second-largest airline in Russia. It ranked second in Russian international flights market and first in the domestic market. The airline carried 3.4 million of passengers in 2003. It employed 4950 staff as of January 2005.[citation needed]

In 2004, the airline absorbed Chelyabinsk Airlines.[4]

Prior to having its headquarters in Moscow, S7 had its headquarters in Novosibirsk.[5]

In March 2005, Siber Airlines rolled out its new livery featuring a marketing strategy focusing on the brand "S7", its two-letter IATA code designator. Both the branding and livery were created by London-based brand consultancy firm Landor Associates.[citation needed]

On May 5, 2006, Siber Airlines was rebranded as S7 Airlines. The airline also embarked on an advertising campaign using the slogan "Свобода выбирать" (Freedom to Choose).[citation needed]

The airline has also established a new base in Chelyabinsk, flying to seven scheduled destinations within Russia and the former Soviet Union.[citation needed]

In the aftermath of the S7 Airlines Flight 778 aircrash at Irkutsk in July 2006, it was reported that the Russian Government's 25.5% stake in the airline may be passed to Aeroflot Russian Airlines as part of a consolidation programme within the Russian aviation industry. It is claimed that the above crash may speed up this process.[citation needed]

In December 2006, the airline became the second Russian air carrier to complete, and pass, the IATA International Safety Audit (IOSA) which is the first global air safety standard. On September 27, 2007, OAO Siber Airlines /S7 Airlines/ received an official notice IATA on entry of the Company in the register of operators IOSA,[6].

It was announced in April 2007 that a new division was set up within the airline, called Globus Airlines. This division will concentrate of flying tourist passengers to holiday destinations. Initially, the aircraft for this division will be used from within the mainstream fleet, but during 2010-2014, 10 Boeing 737-800 aircraft will be leased with an all economy layout, followed by an option for a further 10 more after this period.[7]

On 29 May 2007, the airline announced an order for 15 Boeing 787 Dreamliners scheduled for delivery in 2014 with an option for 10 additional aircraft.[8] The order was officially canceled on January 29, 2009, with S7 stating that it is considering the possibility of taking the aircraft under a leasing scheme[9].

It was announced on 26 May 2009 that S7 Airlines would be joining the Oneworld alliance in 2010. British Airways will be sponsoring the airline's entry into the alliance.

Incidents and accidents

Destinations

S7 Airlines Tupolev Tu-154.
S7 Airlines Airbus A319. (2008)

Codeshare agreements

S7 Airlines has codeshare agreements with the following airlines:

Fares/Ticketing

According to the newspaper Kommersant, the airline has announced that it will offer 400,000 tickets to passengers at an 'ultralow' price during the 2006 winter schedule. Prices range from 900 to 1400 Russian roubles. The strategy has been adopted to encourage more people to fly who generally wouldn't, thus increasing the airline's load factors. The tickets have to be purchased up to thirty days before the flight, they have to be bought on the internet, and are only applicable on domestic routes.[12] Unfortunately, the fare policy was not stable even for one month. At the beginning of December, the company has suddenly raised its 'ultralow' prices by five times and declined them on some important routes (e.g. flights to Moscow). However, some reduced prices on the foreign routes were applied.

In line with an IATA resolution, from December 2006 the airline began to publish its fares for international destinations originating in Russia in euros, rather than US dollars. This resulted in a fare increase as the conversion rate is 1 Euro = 1 US Dollar. Fuel surcharges are also published in euros. Its domestic fares are still shown in the local currency.[13]

Fleet

The S7 Airlines fleet consists of the following aircraft (as of 1 March 2010):[14][15][16]

S7 Airlines Fleet
Aircraft Total Orders Options Passengers
Airbus A310-200 1 0 0 255
Airbus A310-300 1 0 0 255
Airbus A319-100 19 0 0 128
Airbus A320-200 9 20 0 158/164
Boeing 737-400* 4 0 0 170
Boeing 737-800* 4 6 10 160
Boeing 767-300ER 2 0 0

operated by Globus*

As of 21 October 2008, the average age of the S7 Airlines Boeing and Airbus fleet is 9.0 years.[17]

The first western aircraft, Airbus A310, were acquired in 2004. In summer 2004 during the Farnborough Airshow the company signed a memorandum of intention to purchase 50 of new Sukhoi Russian Regional Jet with the first plane to be delivered in 2007. However, the airline subsequently dropped its plans to order this aircraft, citing that the aircraft's changed specifications no longer met its requirements.[18]

The 16 leased Airbus A319 aircraft were previously operating for Northwest Airlines, they are in service for S7 since summer 2006.[19]

The airline is in discussions to acquire the new version of the Tupolev Tu-204, the Tupolev Tu-204SM. S7 has agreed to a memorandum of understanding with lessor Ilyushin-Finance for 15 of the new aircraft, with five to be delivered each in 2009, 2010 and 2012.[20]

As of November 2008, all Soviet-made aircraft have left the fleet.[21]

References

External links

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