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SBC Communications
Type Private (subsidiary of AT&T Inc.)
Founded 1983
Headquarters San Antonio, Tx, USA
Industry Telecommunications
Products Telephone, Internet, Television(ended 1997), Cellular
Parent AT&T Inc. (2005-present)

SBC Communications was a former regional holding company that specialized in local, Wireless, internet service in the United States and internationally.[1] Originally named Southwestern Bell Telephone Company it was changed in 1995 to SBC Communications. Over the years the company took over various other local providers including: Pacific Bell, Ameritech, SNET, Nevada Bell, Southwestern Bell Telephone Company


History 1984-1994 "Southwestern Bell Corp."

Southwestern Bell Corporation was officially transferred full ownership January 1,1984, They had three subsidiaries: Southwestern Bell Publications, Inc., a directory publisher; Southwestern Bell Mobile Systems, Inc., in the business of mobile telephone service; and Southwestern Bell Telecommunications, Inc., focusing on marketing phone equipment to business customers. The holding companies new president was Zane Edison Barnes.

Southwestern Bell logo, 1969–1994

In 1987 SBC bought Metromedia Inc.'s cellular and paging business. This in turn boosted the company to third largest cellular-communications company in the United States; behind McCaw Cellular and Pacific Telesis. In January 1990 Edward Whitacre took over as president of Southwestern Bell. The Headquarters was moved from St. Louis to San Antonio, Texasin February of 1993. It acquired 2 cable companies in Maryland and Virginia from Hauser Communications for 650 million dollars, becoming the first regional Bell telephone company to acquire a cable company outside of its service area. In 1994 they called off a 1.6 billion dollar acquiring attempt for 40 percent of Cox Cable due to FCC rules on Cable companies. SBC would later start selling it's current cable company interests.

History 1995-2000 "Changes in the company."

In 1995 Southwestern Bell Corp. became SBC Communications. They then combined Southwestern Bell Telecom division (Which made Telephone equipment) into the company, due to new FCC rules.

In 1996 SBC announced it would acquire Pacific Telesis Group, a RBOC in California and Nevada. 1997 brought rumors of a proposed merger between AT&T(The USA's largest Long distance provider, and SBC, the USA's largest local provider). The FCC disapproved of the merger, and it came to end. Later in 1997 SBC Sold it's last two cable companies exiting the cable telecom field.

January 1998, SBC announced it would take over Southern New England Telecommunications Corp. (SNET) for $4.4 billion in stock (The FCC would approve in October 1998). SBC also won a court judgment that would make it easier for RBOCs to enter the long distance phone service, but it was being challenged by AT&T and the FCC. May 1998 Ameritech and SBC announced a $62 billion dollar merger, in which SBC would take over Ameritech. After making several organizational changes (such as the sale of Ameritech Wireless to GTE) to satisfy state and federal regulators, the two merged on October 8, 1999. The FCC later fined SBC Communications $6 million for failure to comply with agreements made in order to secure approval of the merger. SBC became the largest RBOC till the Bell Atlantic and GTE merger. 1998 revenues were $46 billion, placing SBC among the top 15 companies in the Fortune 500.

January 1999 SBC announced it would purchase Comcast Cellular, for $1.7 billion, plus $1.3 billion of debt. During 1999 SBC continued to prepare to be allowed to provide long distance phone service. February SBC acquired up to ten percent of Williams Companies' telecommunications division for about $500 million, who was building a fiber optic network across the country and would carry SBC's future service. On November 1, 1999, SBC became a part of the Dow Jones Industrial Average.

History 2000-2005 "End of SBC and Rise of AT&T"

In 2002, SBC ended marketing its operating companies under different names, and simply opted to give its companies different doing business as names based on the state (a practice already in use by Ameritech since 1993), and it gave the holding companies it had purchased d/b/a names based on their general region.

SBC-AT&T legacy transition logo, used 2005–2006

On January 31, 2005, SBC announced that it would purchase AT&T Corp. for more than $16 billion. The announcement came almost 8 years after SBC and AT&T called off their first merger talks and nearly a year after initial merger talks between AT&T Corp. and BellSouth fell apart. AT&T stockholders, meeting in Denver, approved the merger on June 30, 2005. The U.S. Department of Justice cleared the merger on October 27, 2005, and the Federal Communications Commission approved it on October 31, 2005.

The merger was finalized on November 18, 2005.[2] Upon the completion of the merger, SBC Communications adopted the AT&T branding, and changed its corporate name to AT&T Inc. to differentiate the company from the former AT&T Corporation. On December 1, 2005, the merged company's New York Stock Exchange ticker symbol changed from "SBC" to the traditional "T" used by AT&T.[3]

The new AT&T updated the former AT&T's graphic logo, however the existing AT&T sound trademark (voiced by Pat Fleet) continues to be used.

The Name SBC

During its annual meeting of stockholders in 1995, the company announced that its name would be changed to SBC Communications, Inc. The name change was an effort to reinforce the company's national and global reach and the company stated not only that "SBC" was not an acronym for Southwestern Bell Corporation but also that it did not stand for anything at all.


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