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Safestyle UK
Type Double Glazing
Founded 1992
Headquarters Bradford, England
Industry Glass, glazing and fenestration
Products Replacement windows and doors
Parent Style Group UK
Website www.safestyle.co.uk

Safestyle UK is part of the Style Group UK and is the largest independent provider of PVCu double glazed windows, doors, french doors, patio and sliding doors in the United Kingdom.

Contents

History

Established on 22 December 1992 with just £2,000, Safestyle has seen rapid growth and in 2005 the company installed more than £100 million of replacement windows and doors. Safestyle’s head office is in Bradford, West Yorkshire and the company now has more than 40 branches across the United Kingdom.

In 1996 the company expanded and set up a new division, Windowstyle, which manufactures Safestyle’s double glazed PVCu windows and doors in Barnsley, South Yorkshire. The company has invested more than £6.5 million in Windowstyle to date, including £2.5 million worth of state-of-the-art glass toughening and processing machinery. The facility is set in an 18 acre site, employs over 600 specialist production staff, runs 24 hours a day, 6 days a week, and produces more than 5,500 frames and 13,500 double glazed sealed units per week. It is also the biggest employer in the area.

In March 2007 the Advertising Standards Authority upheld a complaint against a Safestyle advertisement which had been broadcast in September 2006. They agreed that the advertisement had been misleading in two respects, both relating to the "Buy now, pay next year" credit terms. The ASA ruled that the advertisement should not be shown again.[1]

The company have had a number of partnerships, particularly in the field of fire safety, including the Home Office fire safety campaign and West Yorkshire Fire Service.

The company have also had several sports partnerships, including Rugby League team Castleford Tigers and more recently Leeds United football club, creating a special TV ad for the latter with ex-Chelsea Leeds chairman Ken Bates.[2]

In 2003 the Sunday Mirror published a report on Safestyle UK's sales representatives' techniques, saying that "it is almost a badge of honour to rip off a customer".[3]

In 2005 the company was nominated in the national G Awards, which take place annually and are open to all organisations in the glass, glazing and fenestration industries. Safestyle won the G05 Award for Best Promotional Campaign of the Year, following that in 2006 with the G06 Award for Best Customer Care.[4]

Also in 2006, Safestyle UK received Government-backed endorsement in the TrustMark scheme,[5] a scheme also supported by the building industry and consumer groups. TrustMark-endorsed companies must have proven ability to make improvements and repairs inside and outside homes, adhering to high standards of workmanship and customer care.

In 2007, they have continued to win industry awards, winning the G07 Installer of the Year Award, and the G07 Health and Safety Initiative Award at the annual industry G Awards.[6]

Jeff Brown

Jeff Brown, AKA the Safestyle window man, is an instantly recognisable character across the UK. Known for shouting at customers in the notorious Safestyle windows adverts.

Jeff did his first BOGOF (Buy one get one free) advert in 1999, and is still working with safestyle today to create new advertisements. Safestyle UK is known for its distinctive advertising campaigns, and over the years they have produced nearly 500 TV and Radio ads, including award-winning TV ads many starring Jeff along with other famous names such as, Ken Morley (Reg Holdsworth in Coronation Street), comedy duo Cannon & Ball, ex-Bucks Fizz star Cheryl Baker,[7] as well as the UK's Biggest Man, Barry Austin, and wacky papier-mâché headed comedian-musician Frank Sidebottom.

In addition to his TV work, Jeff also blogs through the Safestyle window man blog, and makes public appearances throughout the UK publicising the Safestyle brand.

Jeff is an avid sports fan, and is the match announcer for Burnley FC, and has provided half time entertainment for Accrington Stanley FC.[8] He also hosts the lounge for Wigan Warriors FC.[9]

In 2008 Jeff released a rap song about his home town of Burnley, to help raise money for Joshua Ford (then aged 9) who had his legs amputated after contracting meningitis.[10]

Safestyle customers

References

External links

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