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Santana Row

Santana Row is an upscale shopping center in San Jose, California. Westfield Valley Fair is located just to its north, on the other side of Stevens Creek Boulevard, and the Winchester Mystery House just to the west, across Winchester Boulevard. Santana Row is home to many trendy restaurants and bars, luxury and high-end shops, multi-million dollar lofts and condominiums, world-class spas and salons and a 213-room boutique hotel, located in the heart of Santana Row. Several retailers including Gucci, Burberry, Salvatore Ferragamo, BCBG Max Azria, Crate and Barrel, Diesel, H&M , Ann Taylor LOFT, Cole Haan, Furla, Anthropologie, Tommy Bahama, Urban Outfitters, and Brooks Brothers are also located in Santana Row.

Santana Row was intended to be Northern California's answer to Rodeo Drive, which features one of the highest concentration of luxury retailers in the Western United States. The shopping center is now the fourth highest ranking mall in California and the highest ranking in the Bay Area by sales per square foot.

The collaborative design effort earned Santana Row two major awards, the CELSOC Engineering Excellence Award in 2004, and Builder Magazine’s Project of the Year in 2003.

The design team, including SB Architects, BAR Architects, and Steinberg Architects, worked on behalf of the project developers, Federal Realty Investment Trust.

When presenting the award, judges from Builder Magazine noted the street’s European atmosphere that was achieved by employing a variety of architectural designs for the structures as well as sophisticated landscaping details. These details focused on the use of mature oak and palm trees, shaded grassy plazas, courtyards, and fountains, intimate public seating areas, extra-wide sidewalks and street medians, and multi-use destinations such as Park Valencia, which hosts live music, a farmer’s market, and other public gatherings.

Critics lauded the project’s design team for creating a public space that has natural beauty combined with a functional urban environment.

Construction issues

Art Deco style sculpture, from Bldg. 333

On August 19, 2002, during construction, the largest building at Santana Row (Building 7, "Santana Heights") caught fire. The fire eventually caused $120,000,000 in damage, and spread to at least 13 apartment buildings downwind of the shopping center on Moorpark Avenue, across Interstate 280. The main fire spread to five alarms, while the secondary fires required six alarms. It was the largest structure fire in San Jose's history.

Name

Santana Row derives its name from Frank M. Santana, after whom nearby Santana Park is named as well.

External links

Coordinates: 37°19′13″N 121°56′52″W / 37.32028°N 121.94778°W / 37.32028; -121.94778

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