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For the author, see Sarah Austin (author)
Sarah Austin
Sarah Austin 2010 CES closeup.jpg
Sarah Austin at the 2010 Consumer Electronics Show.
Background information
Born
Other name(s) Sarah Meyers
Nationality American
Web alias(es) Pop17
Host service(s) YouTube, Viddler, Justin.tv, Livestream
Genre(s) Lifecasting, Video journalism
Meme "Optimus Prime Refused Service"
Notable work(s) Party Crashers
Pop17
Signature phrase "Be nice."
Official site http://pop17.com/

Sarah Marie Austin (formerly known as Sarah Meyers) is an American video blogger, social media advisor, and online lifecaster who interviews tech-oriented developers and Internet personalities, both well known and obscure.[1][2] The New York Times, grouping her as a central figure in the new emerging subculture of New York techie night life, described her as "the founder of Pop17, a web site posting her video interviews with tech-world celebrities."[3]

Austin produces and syndicates through the Internet a weekly news program called Pop17, which she offers reports and opinions on "the new cultural phenomenon of online micro-celebrity."[4] She is also a lifecaster on Justin.tv.[5] Some of her videos are displayed on YouTube.

Austin's web show is sponsored by Virgin America, Perkett PR and TechCrunch. Austin has interviewed diverse personalities (including Leonardo DiCaprio, Orlando Bloom, Richard Branson and Steve Wozniak), and she has been seen on CNBC, CBS News and ABC News.[6] In 2008, she appeared on Donny Deutsch's The Big Idea.[7]

In Dan Schawbel's' book Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan Publishing, 2009), she is profiled in a chapter of "success stories". Schawbel labels her a "brand commander" and describes her as "a successful online celebrity video producer."[6] During the latter half of 2009, Austin was one of the one-hundred Ford Fiesta Movement agents. As an agent, she was granted use of a pre-release 2011 Ford Fiesta for six months to promote it using social media.[8]

Contents

Background

Austin spent her childhood in Mill Valley, California, where she graduated in 2004 from Tamalpais High School. In 2007. she recalled her youth:

I grew up in the San Francisco Bay Area, where I was raised and went to school. My history teacher was the first to get me involved in new media because he would have us create videos as essays about history using Apple products and new media technologies. I started my career when I hosted a tech news show at UC Berkeley's radio station KALX 90.7fm. Every Friday, joined with five million people in the Bay Area. We featured new technologies, investments and products as a "tech update" in the half-hour news show. I took classes at San Francisco State University's film and broadcast departments before moving to Manhattan.[9]

Career

Austin was a tech news producer and DJ for three years at UC Berkeley’s radio station, KALX 90.7 FM.[10][11] She graduated to video with Party Crashers, a D7tv series in which she was seen crashing Silicon Valley parties.[12][13][14] She was kicked out of the TechCrunch 7 party in 2006, but the following year she was on the invite list for TechCrunch 8.[15] For D7tv, she attended such events as the Yahoo! Christmas party and the Vegas Music Conference.[16][17][18] Also in 2006, she appeared as an actress in the horror film Blur, directed by Nick Briscoe and released April 3, 2007.

Similar to Paul Krassner, she sometimes combines legitimate news coverage with personal journalism and prankster activities. During the summer of 2007, she collaborated with Gizmodo videographer Richard Blakeley on a short video, "Optimus Prime Refused Service". Wearing an Optimus Prime helmet, she pulled into a McDonald's drive-through and placed an order but got no service. She drove off as the manager began writing down her license plate number and making a phone call. Her video found a sizable audience on YouTube and other sites and was featured in an ABC News report on July 27, 2007.

During the spring of 2007, she was chosen as a participant in the closed beta test of Justin.tv where she lifecasted.[10] In August 2007, she moved to New York where she continued to lifecast while covering such events as the Halo 3 launch, the Ground Zero Memorial service, New York Fashion Week and New York's Comic Book Club and staging meet-ups with other lifecasters.[19]

She also embarked on solo expeditions to such locations as the Apple Store, the Brooklyn Bridge on a rainy night, a Chinese restaurant in Queens and the Queens Botanical Garden, as well as the Laguardia Airport which proved difficult to navigate. In Austin, Texas, she covered Maker Faire 2007. Lifecasting on Sunday afternoon, July 6, 2008, she reported on the Jeff Koons sculptures on display in the Roof Garden of the Metropolitan Museum of Art.[20]

Television appearances

Austin serves as a correspondent for the Better television series,[1][21] where she explains topics and trends about social media. She was featured on G4TV's Attack of the Show at number six on their Women of the Web segment on Dec. 18, 2008.[22] She was again interviewed by G4TV on their live CES '09 (Consumer Electronics Show) special in Las Vegas on January 9, 2009 as a notable tech journalist and life caster in a segment called "The Loop". In the segment, she discussed with host Kevin Pereira and fellow tech expert Peter Ha from CrunchGear.com the merits of Apple's iPhone and its competition at the aforementioned CES.[23]

Pop17

Pop17 is the brand name of Sarah Austin's video project

After extensive tests through the winter of 2007-08 under the name PopSnap[24], Austin (with the production assistance of Rocketboom[25]) launched her online show, Pop17, in March 2008,[4] examining Internet insiders and talents, such as Jessica Rose. She explained her approach, goals and subjects: "Pop17 is a two-to-three minute daily exploration to track, analyze and understand the new cultural phenomenon of online micro-celebrity. Who are these new influentials? What are their stories? How have they leveraged their online successes?"[26] Although some of her shows offer commentary on Internet trends and start-ups, she mainly interviews vloggers, bloggers and tech types, a parade of personalities that includes Tionna Smalls, Mike Hudack, Rachel Sterne, Gary Vaynerchuk, Andy Plesser, Sarig Reichert, Bre Pettis, Lisa Nova, Matt Mullenweg and Jake Jarvis.

Austin described her earlier interactive PopSnap series on Mogulus as "a daily show that talks about where technology will take you; it’s about the power of technology and how it empowers people’s lives. I’m tracking the process where old media meets new media." In an extension of lifecasting, viewers would chat during the live show, and she sometimes responded on camera to comments as they appeared.[27]

See also

References

Justine Ezarik, Sarah Austin, Amber MacArthur and Leo Laporte at New Media Expo 2008 (2008-08-15)
Sarah Austin with Justin.tv founder Justin Kan at DoubleClick's ad:tech party in San Francisco (2007-04-26)
  1. ^ a b Lowe, Audra (April 28, 2009). "Hot Web Trends - From Web girl to Twitter authorities, Better has the scoop on the latest Internet trends.". BetterTV (Meredith Corporation). http://www.better.tv/videos/m/27692004/hot-web-trends.htm. Retrieved 22 December 2009. 
  2. ^ Grigoriadis, Vanessa (2001-10-20). "America’s Tweethearts". Vanity Fair. http://www.vanityfair.com/culture/features/2010/02/twitter-201002. Retrieved 6 January 2010. 
  3. ^ Salkin, Allen. "Night Life Programmed," The New York Times, August 3, 2008.
  4. ^ a b Schonfeld, Erick (February 26, 2008). "Pop17 With Sarah Meyers Goes Live—A Daily Web Video Show Exploring Micro-Celebrities". TechCrunch. http://www.techcrunch.com/2008/02/26/pop17-with-sarah-meyers-goes-live%E2%80%94a-daily-web-video-show-exploring-micro-celebrities/. Retrieved 21 December 2009. 
  5. ^ Arrington, Michael (October 15, 2007). "Justin.TV Lifecasters Not Welcome Everywhere (like movie theaters)". TechCrunch. http://www.techcrunch.com/2007/10/15/justintv-lifecasters-not-welcome-everywhere/. Retrieved 21 December 2009. 
  6. ^ a b Schawbel, Dan. Me 2.0: Build a Powerful Brand to Achieve Career Success. Kaplan Publishing, 2009.
  7. ^ CNBC: Donny Deutsch's The Big Idea, January 2008.
  8. ^ Lasica, JD (November 9, 2009). "How Ford does social media - Scott Monty & team take inte­grated approach rather than focus on short-term campaigns". SocialMedia.biz. http://www.socialmedia.biz/2009/11/09/how-ford-does-social-media/. Retrieved 22 December 2009. 
  9. ^ College Mogul
  10. ^ a b Berlind, David (October 25, 2007). "Sarah Meyers TV: Where the world is headed?". Testbed (ZDNet). http://news.zdnet.com/2422-13568_22-172372.html. Retrieved 22 December 2009. 
  11. ^ West, Jackson. NewTeeVee: "Sarah Meyers on Broadcasting Web Video
  12. ^ D7tv
  13. ^ Wired: "TechCrunch 9: The Web's Brightest Meet, Drink," July 28, 2007.
  14. ^ Douglas, Nick. Valleywag: "The vidding crashers: August Capital boots vloggers from TechCrunch party," August 21, 2006.
  15. ^ Gadgets Out There: "PopSnap: Sarah Meyers' Live Online TV Show," November 29, 2007.
  16. ^ VMC (Vegas Music Conference)
  17. ^ D7tv: Sarah Meyers
  18. ^ TeXtra 18: "First TeXtra Guest: Sarah Meyers," April 12, 2007.
  19. ^ Lifecasting in Times Square
  20. ^ Flixwagon: Sarah Austin at Metropolitan Museum
  21. ^ Lowe, Audra (July 17, 2009). "Tweet for Savings". BetterTV (Meredith Corporation). http://www.better.tv/videos/m/25444959/tweet-for-savings.htm. Retrieved 22 December 2009. 
  22. ^ Colfax, Ty (December 19, 2008). "Women of the Web - Hillary Duff Pics". Attack of the Show (G4TV). http://g4tv.com/attackoftheshow/womenoftheweb/65918/hilary-duff-pics.html. Retrieved 21 December 2009. 
  23. ^ Pereira, Kevin (January 8, 2009). "CES '09: iPhone Challengers". G4's CES '09 (G4TV). http://g4tv.com/videos/35959/ces-09-iphone-challengers/. Retrieved 22 December 2009. 
  24. ^ Arrington, Michael. "PopSnap: Sarah Meyers’ Live Online TV Show". TechCrunch. http://www.techcrunch.com/2007/11/29/popsnap-sarah-meyers-live-online-tv-show/. Retrieved 21 December 2009. 
  25. ^ Exclusive: Rocketboom Blasts Off Sarah Meyer's Pop17 Video Show...The Roots of Beet.TV Explored in this Mini-Doc!
  26. ^ Pop17: "About".
  27. ^ Are You a Social Media Influencer? - You, The Brand.

External links


1911 encyclopedia

Up to date as of January 14, 2010

From LoveToKnow 1911

SARAH AUSTIN (1793-1867), English author, was born in 1793, the daughter of John Taylor (d. 1826), a wool-stapler and a member of the well-known Taylor family of Norwich. Her great grandfather, Dr John Taylor (1694-1761), had been pastor of the Presbyterian church there, and wrote a once famous polemical work on The Scripture Doctrine of Original Sin (1738),(1738), which called forth celebrated treatises by Jonathan Edwards on Original Sin. Her mother, Susannah Cook, was an exceedingly clever woman who transmitted both her beauty and her talent to her daughter. Their friends included Dr Alderson and his daughter Mrs Opie, Henry Crabbe Robinson, the Gurneys and Sir James Mackintosh. Sarah Taylor married in 1820 John Austin. They lived in Queen Square, Westminster, where Mrs. Austin, whose tastes, unlike her husband's, were extremely sociable, gathered round her a large circle, Jeremy Bentham, James Mill and the Grotes being especially intimate. She received many Italian exiles, who found a real friend in her. In 1821 was born her only child, Lucie, afterwards Lady Duff-Gordon. Mrs. Austin never attempted any considerable original work, contenting herself chiefly with translations, of which the most important are the History of the Reformation in Germany and the History of the Popes (1840), from the German of Leopold von Ranke, Report on the State of Public Instruction in Prussia (1834) from the French of V. Cousin, and F. W. Carove's The Story without an End (1864). After her husband's death in 1859 she edited his Lectures on Jurisprudence. She also edited the Memoirs of Sydney Smith (1855) and Lady Duff-Gordon's Letters from Egypt (1865). She died at Weybridge on the 8th of August 1867.

See Three Generations of Englishwomen (1888), by her granddaughter, Mrs Janet Ross.


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