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Sauza Tequila Import Company
Founded 1873
Founder(s) Don Cenobio Sauza
Headquarters Guadalajara, Mexico
Industry Tequila
Products Sauza
Tres Generaciones
Website Sauza Tequila

Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Global Spirits & Wine, headquartered in the Chicago suburb Deerfield, IL, USA. Their products include: Sauza, Conmemorativo, Hornitos, Tres Generaciones.




Three Generations of Sauza Dons

Don Cenobio Sauza

In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States. [1]

Don Eladio Sauza

His son, Don Eladio Sauza was born in Tequila in 1883. When he was old enough to continue the family tradition, he expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain. [2]

Don Francisco Javier Sauza

In 1931, his son, Don Francisco Javier Sauza took over the business to keep the family legacy by broadening distribution and its reputation as one of the highest-quality tequilas in the world. [3]

Business Acquisition

By the 1970s, demand for tequila was increasing worldwide. Sauza distillery formed a partnership with the leading Mexican brandy producer, Pedro Domecq. This relationship eventually led to Pedro Domecq's complete purchase of Sauza distillery in 1988. When Allied Lyos acquired Pedro Domecq in 1994, Allied Domecq was formed. The brand was purchased by Fortune Brands on July 26, 2005. [4] Sauza tequila products are still distilled at La Perseverancia (NOM: 1102).


Sauza Tequila

  • Sauza Blanco – double distilled, unaged
  • Sauza Extra Gold – double distilled, unaged


Sauza Conmemorativo – aged 18 months in oak Bourbon casks - long enough to be called añejo [5]


  • Hornitos Plata – 100% blue agave, double distilled, unaged
  • Hornitos Reposado – 100% blue agave, double distilled, rested two months in 10,000 gallon oak vats
  • Hornitos Añejo – 100% blue agave, double distilled, aged at least 12 months in American oak barrels

Tres Generaciones

  • Tres Generaciones Plata - 100% blue agave, triple-distilled, unaged.
  • Tres Generaciones Reposado - 100% blue agave, triple-distilled, aged at least four months in American oak barrels
  • Tres Generaciones Añejo - 100% blue agave, triple-distilled, aged at least 12 months in toasted American oak barrels


Sauza's offerings have met with modest success at international spirit ratings competitions. Its best showing was for its Hacienda Reposado tequila, which won a gold rating at the 2006 San Francisco World Spirits Compettion in 2006.[6] Its extra gold tequila has not performed particularly well, winning only a bronze at the 2007 San Francisco World Spirits Competition and scoring an 81 from the Beverage Testing Insitute in the same year. [7]



External links


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