From Wikipedia, the free encyclopedia
Sephora is a chain of cosmetics stores founded in France in 1969 and acquired by Paris-based
conglomerate LVMH in 1997. The
Sephora chain includes more than 750 stores in 21 countries. It
carries over 250 brands of items that include makeup, skin care,
fragrance, bath, hair products, hair tools, and beauty accessories,
including Sephora's own private label.
Sephora is a member of Paris-based Moët Hennessy.Louis Vuitton
Group (LVMH). Sephora opened its first US store in New York in
American headquarters are located in San Francisco, with marketing offices in
New York City.
Sephora is a division of Moet
Hennessy Louis Vuitton. Sephora is known for their sampling
program and for their life time return policy.
In 1999, Sephora launched its online shop Sephora.com
available in nine countries.
Sephora is a combination of "sephos", which is Greek for
"beauty" and the Greek form of Tzipporah
(ציפורה), which means "bird" (female) in Hebrew, and
was the name of the wife of Moses in the Book of Exodus. The Sephora logo is a
vertically elongated flame against a black background.
The Sephora Beauty Insider is a rewards program that offers
customers coupons, discounts, and points for frequent buyers. The
program is available to all Sephora customers and is free for
sign-up. Each dollar spent is equal to one point, every one hundred
points offers a free "deluxe" sample-size product. Beauty Insider
members also receive sample-size gifts on their birthday.
Sephora's private label
The cosmetics store launched its private label featuring
make-up, bath products, and other beauty tools. Packaging for the
line features the company's elongated flame logo in standard black
In April 2006, Sephora joined JCPenney to sell cosmetics
in its stores. The JCPenney version of Sephora will be a "store
within a store" concept.
The first five "Sephora inside JCPenney" stores opened in October
2006. These stores, which are smaller than the size of a normal
Sephora store, carry a more limited selection than full-size
- ^ a
- ^ JCPenney press release
announcing Sephora partnership