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Shasta Beverages, Inc.
Founded 1889
Headquarters Hayward, California, CA, United States
Area served United States
Industry Beverages
Products Soft drink
Parent National Beverage Corp.
Subsidiaries Shasta West, Inc.
Shasta Beverages International, Inc.
Shasta Food Services
Shasta Military Sales
Shasta Midwest, Inc.
Shasta Northwest, Inc.
Shasta Sales, Inc.
Shasta Sweetener Corp.
Shasta USA
Shasta Vending
Winnsboro Beverage Packers, Inc.[1]
Website http://www.shastapop.com

Shasta is a brand of U.S. soft drink that reached the peak of its popularity in the 1980s[citation needed]. It is marketed as a cheaper version of famous brand soft drinks like Coca-Cola, Pepsi, and Dr. Pepper.

Contents

History

Shasta began as The Mt. Shasta Mineral Springs Company located in Baltimore, Maryland on December 6, 1889. It was also known as The Shasta Water Company. It produced bottled mineral water from Shasta Springs in northern California. The water was poured into glass-lined railroad cars and shipped off for local bottling.

In 1931, Shasta produced its first soft drink: pale dry ginger ale. Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale. During the 1960s, Shasta was purchased by the Sara Lee food company (then known as Consolidated Foods). In 1985, it was acquired by the National Beverage Corp., which also owns the popular Faygo line.

Old partially-covered ad for Shasta Orange Soda

Shasta claims to have been the first to introduce metal soft drink cans and diet soft drinks.[2] Its diet soft drinks use sucralose (Splenda brand) instead of the aspartame traditionally found in diet drinks.

Shasta Tiki Punch

Flavors

Shasta Cola
Type Soft drink
Manufacturer Shasta
Country of origin Maryland (U.S. state)
Flavour Cola
Variants Diet
Caffeine Free
Diet Caffeine Free
Cherry
Diet Cherry
Vanilla
Diet Vanilla
Related products Faygo Cola, Coca-Cola

During 2003–2006, Shasta sold soft drinks called Shasta Shortz that were marketed to children. Shasta Shortz products were packaged in 8oz 'mini cans' (as opposed to the typical 12oz soda can) and had sweeter and more candy-like flavors.[3]

Flavors included:

In pop culture

  • "I want a pop, pop, pop! I want a Shhhhhhhhhhhasta, Shasta!" — from a 1980s vintage Shasta TV commercial.
  • "Shasta! It has'ta be Shasta!" — from a 1970s vintage Shasta TV commercial.
  • "Do you happen to have any diet creamsicle Shasta, by any chance?" Turtle to Carla, Adam Davies' assistant. — Entourage Season 2 Episode 1, eight minutes into the episode.
  • "Shasta. I need diet root beer Shasta." — The final episode of Channel 101 series Quest.
  • A TV commercial for Shasta Red Apple is featured in the 2008 movie Semi-Pro.
  • "...Actually, it would be the @#$% and smoke and sleep and roll over and wash your crotch and get two cans of Mr. Pibb and go home and @#$% a whole lot more. Because that's all that's in those vending machines at a motel; Mr. Pibb and Diet Shasta Orange. And that bottle of Canada Dry Tonic Water that NOBODY WANTS!" - George Carlin, from the stand-up Album, "You are All Diseased."
  • "Diet Coke."- Celia "No diet Shasta in a can, room temperature, no straw." - cop from Weeds season 4 episode 1
  • Shasta was also the soft drink that famed Australian TV host Jeff Salyers used to spray on himself at the end of every broadcast.

External links

References

  1. ^ "National Beverage." International Directory of Company Histories. The Gale Group, Inc, 2006. Answers.com 15 Jul. 2008.
  2. ^ ShastaPop.com - Museum
  3. ^ http://www.businessweek.com/innovate/content/apr2006/id20060413_990350.htm







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