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ShopLocal LLC
Type Subsidiary
Founded 1999
Founder(s) Brian Hand
Headquarters Chicago, Illinois, United States
Owner(s) Gannett Company

ShopLocal is a marketing and advertising service that builds, hosts and maintains catalogs and online weekly ads for top U.S. retailers. Its partners include 29 of the 30 top retailers in the circular space, including Target, Lowes, CVS and Walgreens. ShopLocal SmartMedia services can then take catalogs and weekly ads and serve them up to customers via interactive, localized banner advertising that can be run anywhere on the Internet.

The company was founded as, LLC in March 1999, and was renamed CrossMedia Services, Inc. on July 30, 2001.

In 2004, TKG Holdings, in a joint venture equally owned by Gannett Company, Knight Ridder (now owned by The McClatchy Company) and Tribune Company, acquired CrossMedia Services for US$75 million. The venture investors in Crossmedia Services were Trident Capital, Gabriel Venture Partners and River Cites Capital.[1]

In 2006, adjustments were made to ownership.[2]

  • Gannett Company (42.5%)
  • Tribune Company (42.5%)
  • The McClatchy Company (15%)

On July 8, 2008 Gannett acquired both Tribune's 42.5 percent share for $22.3 million and McClatchy's 15 percent share for $7.9 million, making ShopLocal 100 percent owned by Gannett.[3] Gannett plans to have ShopLocal work more closely with PointRoll.


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