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Shop NBC logo.svg
Launched 1991
Owned by ValueVision Media
Formerly called ValueVision (until 2000)
Available in some market areas
DirecTV Channel 316
Dish Network Channel 134 & 228
Verizon FiOS Channel 157
Available on most cable systems Check your local listings

ShopNBC is an American broadcast and cable home shopping network, owned and operated by ValueVision Media, which is in turn 30% owned by GE Equity and NBC Universal. ShopNBC is headquartered out of Eden Prairie, Minnesota.

ShopNBC's main competitors are HSN (Home Shopping Network) and QVC.


The network itself was previously known as ValueVision, which was founded in October 1991 after a brief time as a local, afternoon shopping program in 1990. ValueVision entered into a 10-year trademark licensing agreement with NBC and rebranded to ShopNBC in November 2000.

ShopNBC as a home shopping channel is noted mostly for its higher price points vs. its competition, averaging $225 per transaction. The shopping network's high-end jewelry items is the leading contributing factor to these higher price points with designers such as Neda Behnam and Sonia Bitton routinely selling pieces on TV for over $2,000.

In the past few years, ShopNBC has expanded into sales of household items such as Serta mattresses, consumer electronics such as computers and big screen TVs, skincare products such as Isomers and Prai Beauty and home goods.

ShopNBC has long held and continues to hold a "Satisfactory" rating from the Better Business Bureau for properly addressing matters referred by the BBB. The BBB rating can be viewed at the following site [1]

ShopNBC has recently undergone major changes within its highest-level components. Changes in management and operations were recently made to increase the company's visibility as well as sales. However, ShopNBC may be viewed as a victim of lower retail sales in general as revenue failed again to report any progress as of November 2008.[citation needed]


Some of ShopNBC's show home shopping hosts over its history have included Charla Rines, Jim Zons, Chuck Podhaiski, Shawn Wilsie, Skip Connelly, Laura Duffek, Jim Skelton (England Jim), Angela Gustaffson, Tim (Ford) Temple, Kristyn Burtt, Jim Fisher and Wes McCoy and his wife, Pamela McCoy. Suzanne Somers was introduced to ShopNBC as of late 2009. She has brought her new fashion line there and is hosting 1 weekend a month. Daniel Green hosted Watches with Daniel Green for February 28, 2010 only.

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