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Southwestern Bell Yellow Pages, Inc.
Type Holding of AT&T
Founded 1984
Headquarters St. Louis, MO, USA
Industry Directory Publishing
Products AT&T Yellow Pages in Arkansas, Kansas, Missouri, Oklahoma and Texas
Parent SBC/AT&T (1984-present)
Website www.attyp.com
Southwestern Bell Yellow Pages logo, 1984-1994

Southwestern Bell Yellow Pages, nicknamed "SWBYP'S" (pronounced swa-bips), was formed in 1984 upon the breakup of AT&T. SWBYP'S also referred to the following publishing/advertising companies of Southwestern Bell Corp./SBC Communications:

  • Southwestern Bell Advertising Group, Inc. - Advertising division of Southwestern Bell Corp.
    • Southwestern Bell Yellow Pages, Inc.
    • Southwestern Bell Advertising, L.P. - assembled ads, listings for telephone books
    • Worldwide Directory Products Sales, Inc. - Distributors of telephone books

In 1995, Southwestern Bell Corp. changed its name to SBC Communications, and SWBYP'S was largely unaffected. In 1999, SBC completed its acquisition of Pacific Telesis, Ameritech, and SNET, and added "SBC" branding to its companies. The SWBYP'S nickname went by the wayside, in favor of Southwestern Bell Yellow Pages. The last year SWBYP'S were branded Southwestern Bell came in 2001, when "SBC" was added to the company names SBC owned, and SWBYP'S became known as SBC Southwestern Bell Yellow Pages.

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