Sports Illustrated Kids (SI Kids, trademarked Sports Illustrated KIDS, sometimes Sports Illustrated for Kids) is a spin-off of the weekly U.S. sports magazine Sports Illustrated. SI Kids was launched in January 1989.
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Sports Illustrated Teen (SI Teen, trademarked Sports Illustrated TEEN, sometimes Sports Illustrated for Teen) is a special section written for the older readers of SI Kids. It is published eleven times a year (February to December's double issue) within regular issues of the monthly SI Kids.[1]
The first issue of Sports Illustrated Kids featured newly inducted hall of fame member, Michael Jordan, on the cover.
In March 2006, the Topps company and Sports Illustrated Kids announced a marketing alliance to increase the overall awareness of trading card collecting among kids.[2] One element of the alliance includes the SI Kids Topps Card Club, a multimedia program designed for young sports fans.
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