|Type||Public (NYSE: S)|
|Founded||Abilene, Kansas, U.S. (1898)|
|Founder(s)||Cleyson Brown (Sprint)
Morgan O'Brien (Nextel)
|Headquarters||Overland Park, Kansas|
|Area served||United States and worldwide|
|Key people||James Hance, chairman
Dan Hesse, chief executive
|Services||Mobile phone services
|Revenue||▼ US$32.26 billion (2009)|
|Operating income||▼ US$ -2.80 billion (2009)|
|Net income||▼ US$1.78 billion (2009)|
Sprint Nextel Corporation (NYSE: S) is a telecommunications company based in Overland Park, Kansas. The company owns and operates the third largest wireless telecommunications network in United States, with 48.1 million customers, behind Verizon Wireless and AT&T.
Sprint is a global Internet carrier and makes up a portion of the Internet backbone. In the United States, the company is the third largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.
The company was created in 2005 by the purchase of Nextel Communications by Sprint Corporation. The company continues to operate using two separate wireless network technologies, CDMA (for Sprint and Virgin Mobile subscribers) and iDEN (for Nextel and most Boost Mobile subscribers). In 2009, Sprint reached an agreement to outsource management of its wireless networks to Ericsson.
The core of the present day Sprint-Nextel Corporation was founded in 1898 by Cleyson Leroy Brown and Carlos Florendo, Jr. under the name of the Brown Telephone Company, in the small town of Abilene, Kansas. Brown Telephone was a landline telephone company operating as a competitor to the Bell System.
In 1938, after emerging from bankruptcy, Brown changed its name to United Utilities. The company grew steadily through acquisitions and, in 1972, changed its name to United Telecommunications, at which time it provided local telephone service in many areas of the Midwest and South. United Telecom also operated many other types of business.
In 1980 United Telecom launched a national X.25 data service, Uninet. To enter the long-distance voice market, United Telecom acquired ISACOMM in 1981 and US Telephone in 1984. In 1983 United Telecom began offering cellular telephone services in their territories under the brand name Telespectrum.
Southern Pacific Communications Company (SPC), a unit of the Southern Pacific Railroad, began providing long-distance telephone service after the Execunet II decision late in 1978. SPC was headquartered in Burlingame, California (where Sprint still maintains a technology lab, on Adrian Ct.)
The Railroad had an extensive microwave communications system along its rights of way used for internal communications; later (after the Execunet II decision) they expanded by laying fiber optic cables along the same rights of way. In 1972, they began selling surplus capacity on that system to corporations for use as Private Lines, thereby circumventing AT&T's then-monopoly on public telephony. Prior attempts at offering long distance voice services had not been approved by the Federal Communications Commission, although a fax service (called SpeedFAX) was permitted.
As mentioned, SPC was only permitted to provide Private Lines, not switched services. When MCI Communications released Execunet, SPC took the FCC to court to get the right to offer switched services, and succeeded (the "Execunet II" decision). They decided they needed a new name to differentiate the switched voice service from SpeedFAX, and ran an internal contest to select one. The winning entry was "Sprint"; an acronym for Southern Pacific Railroad Intelligent Network of Telecommunications.
The Sprint service was first marketed to six metropolitan areas: New York, Boston, Philadelphia, Los Angeles, San Diego and Anaheim. The switches were located in Los Angeles and New York. A customer was required to have a Private Line connection to one of these switches in order to use the service, and paid an access fee per Private Line. The customer was then billed at 2.6 cents per tenth of a minute increment.
In 1986, GTE Sprint and Telenet were merged with the United Telecom properties US Telecom, Uninet and ISACOMM, to form US Sprint. Initially this was a joint venture co-owned by GTE and United. Then in 1988 United sold Telespectrum to Centel to fund the purchase of an additional 30% of US Sprint. This purchase gave United operational control of US Sprint.
In 1989 United Telecom purchased a controlling interest, and in 1991 completed its acquisition of US Sprint. The same year United Telecom changed its name to Sprint, due in large part to the increased brand recognition as a result of the successful Candice Bergen "Dime Lady" advertisement campaign.
In 1995, Sprint acquired Centel, which allowed them to provide local service in a total of 18 states and put them back in the wireless market. In 1994, Sprint spun off their existing cellular operations as 360 Communications for regulatory reasons, in order to start a new service in the PCS band. In 1998 360 Communications was acquired by Alltel, which was in turn acquired by Verizon in 2009.
In late 1994 and early 1995 Sprint acquired near nationwide PCS spectrum, via Sprint Spectrum (a joint venture between Sprint and several cable companies). Later in 1995, the company began to offer wireless service under the Sprint PCS brand in the Baltimore-Washington metropolitan area; this was the very first PCS-based wireless network in the Americas. Although the current Sprint PCS service is CDMA, the original Washington area network used GSM. Eventually Sprint converted that network to CDMA, then in 1999 sold the GSM infrastructure to Omnipoint (which eventually became part of T-Mobile USA).
In September 1996, Sprint announced a deal with RadioShack, and in 1997 Sprint Stores opened at RadioShack to offer their communications services and products through RadioShack Stores across the United States. Since then, over 20 million Sprint cell phones have been sold via the RadioShack outlets. RadioShack was one of the first retailers to offer Sprint services and an all-digital nationwide network for its customers.
On October 5, 1999, Sprint and MCI WorldCom announced a $129 billion merger agreement between the two companies. The deal would have been the largest corporate merger in history at the time. However, the deal did not go through because of pressure from the United States Department of Justice and the European Union on concerns of it creating a monopoly.
In 2003, Sprint began recombining their local telecom, long distance, wireline, and wireless business units into a new company, in an initiative known internally as "One Sprint." In April 2004, the separately traded wireless tracking stock, "PCS," was absorbed into the New York Stock Exchange (NYSE) "FON" ticker symbol, Sprint's former ticker symbol. (FON stood for "Fiber Optic Network," but was also a homophone of the word "phone"). This was challenged in many lawsuits by Sprint PCS shareholders who felt robbed because their stock was devalued through the ratio of 1 share of PCS stock for 1/2 share of FON stock. The PCS shareholders claimed a loss of 1.3 billion to 3.4 billion dollars.
NEXTEL was founded as FleetCall in 1987 by Morgan E. O' Brien, a Washington, DC, communications attorney, and Brian D. McAuley and changed its name to Nextel Communications in 1993. In 1995, wireless pioneer Craig McCaw became a significant investor in the company. U.S. Senator and former Virginia Governor Mark Warner was one of the early investors. Daniel Akerson served as CEO of Nextel for part of his career. Tim Donahue replaced Akerson as CEO in 1998.
Nextel International was founded in 1996 as a subsidiary of Nextel to operate as a holding company for both mobile service and network infrastructure in foreign countries. It initially operated in Latin America and the Philippines. In 2001, Nextel International declared bankruptcy and re-emerged as NII Holdings, Inc. Following Sprint's purchase of Nextel, Nextel sold off most of its investment in NII; however, NII still markets under the Nextel brand name. NII currently operates in Argentina, Brazil, Mexico, Peru and Chile.
On December 15, 2004, Sprint and NEXTEL announced they would merge to form Sprint Nextel Corporation. While billed as a merger of equals, the merger was transacted as purchase of NEXTEL Communications by Sprint Corporation for tax reasons (Sprint purchased 50.1% of Nextel, and spun off the local telecom division to become Embarq). At the time of the merger announcement Sprint and NEXTEL were the No. 3 and No. 5 leading providers in the US mobile phone industry.
Sprint shareholders overwhelmingly approved the merger on July 13, 2005. The merger deal was approved by the Federal Communications Commission (FCC) and U.S. Department of Justice on August 3, 2005. The FCC placed a condition on the merger that Sprint Nextel is to provide wireless service within the 2.5 GHz band within the next four years. Sprint Nextel was officially formed on August 12, 2005, when the deal was completed.
Sprint and NEXTEL both faced opposition to the merger, mostly from regional affiliates that provide wireless services on behalf of the companies. These regional affiliates felt that the new company would be violating non-compete agreements that the former companies had made with the affiliates.
Since the merger Nextel Customers are now able to convert their plans to the Sprint side, and Sprint Customers can convert their accounts to the Nextel side. Both changes would require purchasing new phone equipment.
On September 1, 2005, Sprint Nextel combined plan offerings of its Sprint and Nextel brands to bring more uniformity across the company's offerings.
In addition to the US market, Nextel has licensed its identity to NII Holdings, Inc., a holding company of which Sprint Nextel owns 18%. They have used the Nextel brand to set up networks in many Latin American countries.
The integration process was difficult in that top Nextel Executives began leaving the company immediately after the merger close. Tim Donahue, Nextel CEO stayed on as executive chairman, but ceded decision-making authority to Forsee. Tom Kelly, COO of Nextel, took an interim staff position as Chief Strategy Officer. Only a few key Nextel executives remained two years after the merger, and many former Nextel middle and upper-level managers left citing numerous reasons including a huge cultural difference between the two companies.
Sprint Nextel also offers pre-paid services through Boost Mobile and Virgin Mobile USA—Virgin Mobile USA also includes Helio. Sprint Nextel also provides wholesales capacity on its PCS wireless network to mobile virtual network operators.
Boost Mobile and Virgin Mobile also operate on both the Sprint CDMA and the iDEN networks; however, Boost and Virgin Mobile are not an MVNO, but rather wholly-owned prepaid divisions of Sprint Nextel.
In 2008, Sprint wrote off losses of $29.76 billion resulting from impairment of the company's goodwill. Sprint has also struggled to reduce its customer churn rate which is one of the highest in the industry.
After moving its world headquarters to Reston, Virginia after the Nextel merger, Sprint reconsolidated its world headquarters and operational headquarters back to Overland Park, Kansas. The move was widely regarded as a strategy to help the company reorganize and become more efficient.
The main wireless brand of Sprint Nextel is Sprint PCS, which was also the main brand of the former Sprint Corporation.
Sprint Nextel maintains its nationwide PCS presence with the help of affiliates. These smaller companies, in agreement with Sprint, build network infrastructure as well as operate retail stores. In exchange, the smaller companies receive usage of Sprint's brand, radio spectrum, customer service and billing. In most cases, these affiliate carriers are transparent to the end user or consumer. This has also given Sprint a unique advantage over other carriers, in that their entire network was built for Sprint. Other national carriers coverage areas are made up of merged and acquired networks, which can cause inconsistent network harmony and other related problems.
Nextel is the brand name for Sprint's line of walkie-talkie enabled phones. Along with iDEN based models, Powersource (CDMA/iDEN) and QChat models are branded as Sprint phones with Nextel Direct Connect service.
On October 27, 2008, EMBARQ announced that it would be acquired by Monroe, Louisiana-based CenturyTel, Inc. in an all-stock transaction valued at $11.6 billion, including the assumption of $5.8 billion in EMBARQ's debt. CenturyTel's CEO Glen Post will be CEO of the combined companies. On June 2, 2009, CenturyTel and Embarq announced that the combined entity would be called CenturyLink. The acquisition was completed on July 1, 2009. It is publicly traded on the New York Stock Exchange under the symbol of (NYSE:CTL).
On November 2, 2005, Sprint Nextel and a coalition of US-based Cable television providers announced a partnership where cable TV customers would be able to bundle their Sprint or Nextel cell phones with either their Comcast, Time Warner Cable, Cox Communications or Advance/Newhouse Communications cable bills. In addition the group of Cable companies agreed to their intention to develop products with Sprint Nextel where users would be able to initiate advanced features like control their Digital Video Recorder (DVRs) by cell phone; this service is called Pivot.
In 2005, Sprint Nextel acquired three of its ten wireless affiliates: US Unwired (deal closed in August), Gulf Coast Wireless (deal closed in October), and IWO Holdings (deal closed in October). Alamosa PCS was the largest of its affiliate carriers, which Sprint Nextel acquired on February 2, 2006. Other affiliates include Ubiquitel (acquired), iPCS (acquired), Shentel, Enterprise (acquired), Northern PCS (acquired), and Swiftel. Out of Sprint's original ten affiliates, only two now remain (Shentel and Swiftel). (See the Forced acquisitions and settlements section below for more details on acquisitions)
CDMA Affiliates: Swiftel in Brookings, South Dakota; Shentel in northern Virginia, and parts of Pennsylvania, Maryland and West Virginia.
CDMA Partners (SRA Members): Alaska DigiTel in Alaska; Alltel Wireless in Montana; NTelos in West Virginia, and western Virginia; NexTech Wireless in Kansas, and part of Colorado; Pioneer Cellular in Kansas and Oklahoma.
Sprint Affiliates are those carriers who use the Sprint name to sell their services yet operate their own network and use Sprint SIDs.
Sprint Partners are those carriers who use their own equipment and also sell their own service. In addition to allowing Sprint to use their equipment, they allow Sprint to hold their license(s) in that area.
Sprint Partners is known as "Sprint Rural Alliance" (SRA).
The new logo of the Sprint Nextel Corporation was one of the first attempts at seamlessly meshing the initial brands of both the Sprint Corporation and Nextel Communications. The logo is a blend of the former Sprint "pin drop" marketing image as well as the colors of Nextel's bright yellow and black logo design with its cellular service level bars that, in past marketing, would get "typed" from a single vertical black line. The company also continues to reinforce the idea of a combination of brand strengths on several levels of marketing including a voiceover exclaiming "Sprint, Together with Nextel" or "Nextel, only from Sprint".
The Sprint PCS network operates a combination 2G & 3G wireless network, using the 1xRTT/EVDO standard, which is part of the Code Division Multiple Access (CDMA) standard. In 2006, Sprint's EV-DO Power Vision network reached more than 190 Million people. Sprint had announced plans to continue upgrading their 3G EV-DO network, until it reaches 260 million people in 2007. By the end of 2007, Sprint had fully rolled out their EV-DO Rev A network-wide. Sprint Nextel had spent almost 7 billion dollars in 2006 to improve its network.
Sprint's EV-DO (Power Vision) data options include Sprint TV, Sprint Radio (both specialized and local radio) Stations, Sprint Music Store, Sprint On-Demand, unlimited Web access, video and picture mail, wireless chat and games. It is currently being offered in 41 states in the US.
Sprint's Vision data access starts at $15 a month for regular phones and PDA phones on the CDMA network ($10 on IDEN for regular phones). The most expensive data package was the "Phone as Modem" plan, which required a $30.00 data pro pack plus $15.00 for Phone as Modem, and allowed customers to tether their phone to a computer for use as a wireless modem. While at one point this attachable could be added to any price plan, it is currently restricted from all Everything Messaging, Everything Data, and Simply Everything price plans.
Unlike Verizon's EV-DO offering, Sprint's Power Vision content is available in areas without EV-DO coverage, albeit at the lower speeds of the 1xRTT network. CDMA 1x data speeds can reach 144 kbit/s, while EV-DO currently has bursts of up to 2.4 Mbit/s. Also like Verizon, Sprint restricts their customers on their EV-DO/1xRTT network by capping their customer's maximum data usage at 5 GB (300 MB while roaming), any data used over this is charged at $0.05 per MB. Only customers subscribed to aircard and phone-as-modem plans are subject to this cap. Customers with standard powervision plans still have truly unlimited data access. Sprint at one time capped users at 5 GB but allowed no charge overage during the transition to overage charge plans, reserving the right to terminate service on any customer exceeding the 5 GB amount.
On May 9, 2006, Sprint Nextel and Alltel agreed on a new Nationwide Roaming partnership. The new roaming agreement is for both voice and (1x & EV-DO) data roaming coverage. This new partnership is different from Alltel's voice-only roaming agreement with Verizon Wireless in that it is reciprocal, meaning customers from both companies get to roam on to each other's networks, giving Alltel customers access to Sprint's 1x & EV-DO network, and Sprint customers access to Alltel's denser rural 1x & EV-DO voice and data coverage. This agreement represents the first of its kind between US wireless carriers.
Sprint and Verizon Wireless agreed on a data roaming agreement. This agreement is reciprocal, just like the Sprint-Alltel data roaming agreement that has already been effect. This data roaming even allows for the use of Sprint Power Vision's content like TV, movie downloads, and stream radio in Verizon's CDMA 1x parts of the nation.
Additionally, Sprint and US Cellular have a data (1xRTT) and voice roaming agreement.
In a play to offer broadband directly to the home, Sprint launched a co-branded Broadband Wireless Access Point device along with Linksys, a unit of Cisco Systems. This unit allows Sprint customers to set up a special in home or office computer network connecting multiple computers or laptops wirelessly to Sprint's PowerVision network. This broadband service to the Internet will allow some customers to have broadband without having to pay for telephone service, as some US-based telephone companies like Verizon Communications make it difficult for customers to purchase only ADSL (Broadband) services without also purchasing the separate telephone service. The PowerVision router may be one avenue to bypass the local telephone and cable broadband service providers in being provided with Broadband to the home. Such Broadband offerings to the home or office without cable or DSL means the router could be used to provision cheaper VoIP services through Sprint's High Speed network.
Sprint now has a Digital Lounge area on the website where there is access to a variety of products and information. In this centralized location Sprint users can login and buy items for their phones including ringers, call tones, Games, screen savers, full-length music downloads and more. The online content manager shows the subscriber what items they have purchased for their phone. Guests visiting the Sprint Digital Lounge can select a phone from a list of options and use it to see what items are available for purchase and compatible with a particular phone.
On October 31, 2005, the Sprint Music Store officially launched for PCS customers. Initial record-label participation included: EMI Music, Sony BMG Music Entertainment, Warner Music Group and Universal Music Group. On November 1, 2006, after one year of service, the Sprint music store has sold more than 8 million songs partly thanks to the 5 free songs it offered its customers at launch. On April 1, 2007 the Sprint Music Store started offering over the air music downloads at the price of 99 cents per track if a customer agrees to subscribe to a Vision pack of $ 15 or higher.
Sprint is currently rolling out its flavor of 4G by utilizing WiMAX technology. It will allow customers to access cable broadband-like speeds wirelessly. The rollout is expected to reach 100 metropolitan areas and 100 million people by the end of 2009. Sprint expects to spend over 3 billion dollars upgrading the existing network to WiMAX technology, called Xohm. Motorola, Nokia and Samsung have expressed interest in developing dual CDMA and WiMAX phones, allowing customers to utilize both networks. More recently, Google and Sprint announced a formal partnership in deploying WiMAX technology, with Google providing search content along with Sprint.
On May 7, 2008, Sprint Nextel announced it would merge its WiMAX wireless broadband unit with Clearwire, combining Sprint's Xohm service with the Clearwire broadband network. Sprint will own a simple majority of the resulting company, with current Clearwire shareholders owning just over a quarter. A consortium of Comcast, Time Warner, Intel, Google, and Bright House will invest $3.2 billion and own the balance. The new firm will retain the "Clearwire" brand and will sell WiMAX mobile broadband to Sprint as an MVNO.
On October 8, 2008, Sprint launched WiMax in Baltimore and showed off several new laptops that will have embedded WiMax chips. And they announced that Sprint will be offering dual-mode 3G/4G products by the end of the year. Baltimore is the first city to get Xohm, but it is expected to launch soon in more cities, such as Chicago and Philadelphia.
On January 6, 2009, Clearwire launched WiMax in Portland under the Clear brand name. And on June 12, 2009, the CLEAR brand was launched across the entire Atlanta metropolitan area - by far the largest of CLEAR's 4G markets by land area. 
SprintLink is a global Tier 1 Internet service provider network, operating an OC-192 Internet backbone. Customers include large multinational corporations, retail and restaurant chains, Tier 2 and Tier 3 ISPs, and medium-to-small businesses. SprintLink has physical presence in the United States, Western Europe, East Asia, Australia, and India. The network wraps all the way around the world with buried fiber optics in the United States and Europe, and undersea fiber in the Pacific, Atlantic, and Indian Oceans. SprintLink is the party responsible for cable maintenance and administration in the TAT-14 Consortium. Sprint is currently in the process of upgrading their SprintLink core to OC-768 lines to offer increased bandwidth.
While many CDMA carriers like Verizon Wireless and Alltel (i.e., "Get It Now", "Media Center" and "Axcess," respectively) have chosen to use the BREW interface on their phones, Sprint has opted to use the more widespread Java interface for their phone's application support. This allows for the use of Third-Party software applications.
Prior to the merger, the Sprint Corporation and Nextel Communications were dependent on a network of affiliated companies. Following the announcement of the merger agreement, some of these affiliates came forward with a strong opposition to the Sprint Nextel merger on the grounds that the merged company may violate existing agreements or significantly undercut earnings to these affiliates. In order for Sprint Nextel to allay some of this opposition by affiliates, they were forced to initiate discussions of either acquiring some of these affiliates or renegotiate existing agreements. In several cases the newly formed company was forced to acquire affiliated companies in exchange for them dropping their opposition of the merger. Foresee has said that the company would likely have to acquire all of its remaining affiliates.
Below are companies which Sprint Nextel has agreed to or has already acquired:
On September 17, 2007, Sprint Nextel Corp. launched the Airave, which was initially sold in its stores in Denver, Indianapolis, and Nashville. On August 18, 2008, the Airave unit was launched nationwide in all Sprint non-affiliate markets. Airave increases cell reception over an area of 5,000 square feet and can handle up to 3 calls at once. It hooks into the customer's existing broadband connection, sending unlimited calls through the Internet using VOIP. The Airave box retails for $100 and users pay a monthly charge of $5 using their plan minutes or unlimited for $10.00 for individuals and $20.00 for families. Airave helps eliminate the obstacles of poor signal quality inside buildings.
By default, the AIRAVE unit allows any Sprint phone to connect through it, but it can be reconfigured to only accept connections from up to 50 authorized numbers in order to eliminate unwanted use.
Samsung Instinct launched officially on June 20, 2008, became the best selling Sprint phone in company's history. Best Buy reported that the Samsung Instinct became Best Buy's best selling cellphone in two years. Best Buy additionally mentioned that the Instinct is "selling comparably to the Motorola RAZR during the holiday period of 2006." As of today, it is uncertain to say exactly how many of the Samsung Instincts have been sold across all of Sprint's sales channels.
Sprint is working to incorporate renewable energy sources into its network, and ultimately contribute to reducing its carbon footprint. This is also reflected in Sprint's partnership in the EPA's Climate Leaders program, an industry-government partnership aimed at developing long-term comprehensive corporate climate-change strategies.
The alternate energy sources Sprint is working with are wind power, hydrogen fuel cells, and photovoltaic power. Hydrogen fuel cells have emerged as an alternative to traditional backup power sources, such as lead-acid batteries and noisy diesel generators. The upcoming installation of a wind turbine on Sprint's Overland Park, Kan., campus, will allow testing of wind as a potential power source for cell sites and other network uses. Sprint is also testing geothermal cooling at select cell sites, as well as the use of flow batteries.
Sprint agreed to purchase up to 75 percent of its power for its 300-acre (1.2 km2) corporate headquarters from the Kansas City Power & Light Wind Farm. Annually, this amounts to approximately 87,600,000 kilowatt hours (kWh) per year.
This purchase represents a reduction of almost 80,000 thousand tons of carbon dioxide (CO2) emissions each year. Sprint contributed $500,000 to The Nature Conservancy's U.S. Adopt an Acre program.
Sprint Nextel provided U.S. government agencies with its subscribers' GPS locations over 8 million times in a one year period between September 2008 and October 2009. The disclosures occurred by way of a special portal which Sprint developed specifically for government officials, which enables users to automatically obtain Sprint customer GPS locations without submitting surveillance warrants.
In Time Magazine's November 13 issue Sprint Nextel's NASCAR FanView was added to the list One of Best Inventions of 2006.  The NASCAR FanView is a portable PDA device that runs on Sprint's data network. The device offers fans access to "Race telecast and up to seven in-car camera channels, direct audio feeds allowing the user to listen to live driver and team conversations, as well as the radio broadcast and an exclusive audio-replay feature."
Actress Candice Bergen (Murphy Brown) served as spokesperson for Sprint Corporation's long distance service from October 1990 through September 1998, most notably during their "10-cents-a-minute" promotion. She was succeeded by fellow Emmy-winner Sela Ward (Sisters) from 1999 until 2002, when emphasis on long-distance service was discontinued.
Spokesperson Brian Baker, an actor, appeared as trenchcoated character "The Sprint Guy" in 155 spots over a six year period, up until the Sprint-Nextel merger in 2005.
On October 21, 2006 Sprint Nextel announced as part of their new "Power Up" campaign, that they would use actor Ron Livingston as a "Straightforward, relatable guy who finds unconventional ways to talk about Sprint's wireless services." Livingston is best known for his work in the film Office Space and the television series Band of Brothers.
In 2007 Stacy London, fashion consultant and co-host of What Not to Wear, partnered with Sprint to launch their "My Mobile Style" website which aimed to help people choose a cell phone based on their personal style. She is quoted as saying "I partnered with Sprint on this project because Sprint understands that your mobile phone is a major reflection of who you are."
Since 2007, the use of a spokesperson on Sprint ads has been absent, opting for voiceover announcers, or in the case of the "Simply Everything" series of commercials announcement, current chief executive Dan Hesse.