|Launched||June 1, 2005|
|Owned by||News Corporation|
|Picture format||576i (SDTV 16:9, 4:3),
|Slogan||Dekun , Babun, Egiye Calun.|
|Broadcast area||West Bengal, India|
|Sister channel(s)||STAR News
|Tata Sky (India)||Channel 852|
|Big TV (India)||Channel 924|
|Sun Direct TV (India)||Channel 625|
|Airtel Digital TV (India)||Channel 5543|
STAR Ananda is an Indian Bengali language cable and satellite news channel owned by the STAR TV, a subsidiary of News Corporation. This channel is co-production of STAR TV and Anandabazar Patrika (published by Ananda Publishers). STAR Ananda is mostly available as free-to-air 24-hour news channel, apart from that it is also distributed via satellite, cable, IPTV and DTT, and was launched on June 1, 2005. It has its headquartered in Kolkata and housing state-of-the-art production facilities, STAR Ananda boasts an extensive bureau network, bringing to the Bengali viewer unparalleled, comprehensive and incisive news coverage. With an over 40 per cent majority marketshare in the Kolkata and West Bengal markets amongst all news channels in launch week, STAR Ananda continues to consolidate, adequately reflecting the aspirations of the Bengali people. Some of its main programs include STAR Khobor, Hoy ma noy bouma, Ek Dozen golpo, and Hello VIP. "STAR Khobor" is at 9 o'clock in the night.
The channel has got some sharp faces of reporters & anchors & producers like Suman Dey (Editor-in-Chief), Reshmi, Amit, Kuntal, Dipak, Ritabrata, Bitanu, Amit, Rajat and Sounak.
Its ad-sales team of Rajesh, Gautam, Amitosh, Atish, Binu, Trina, have ensured that the channel garner maximum share of the advertising revenues. Hoy ma noy bouma tells you about the various serials which are aired on the main channels like Sony TV, STAR Plus, Zee TV, etc. Ek Dozen Golpo summarizes the news in 12 parts and shows them. During Durga Pujo they also have various countdowns which end on Mahashoshti.