Sterling are a British cigarette brand owned by parent company the Gallaher Group, which became a subsidiary of Japan Tobacco in 2007.[1]
Sterling officially launched in the United Kingdom in 2006.[1] Sterling is the largest selling cheap brand in the UK and is the 8th biggest selling brand of cigarettes in the UK.[1] According to data from AC Nielsen, Sterling has a 44% share and has retail sales of an excess of £261million.[1] They are available in three different colours, red, blue (smooth) and green (menthol). Sterling cigarettes are also available in Superking size.
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