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Subaru of America, Inc.
Type Division of Japan-based Fuji Heavy Industries
Founded 1968
Headquarters Cherry Hill, New Jersey, USA
Products Subaru vehicles in the United States market
Employees 1,500
Website Subaru of America

Subaru of America, Inc. (commonly known as SOA), is the exclusive United States marketer and distributor of Subaru products, manufactured by Fuji Heavy Industries of Japan. Headquartered in Cherry Hill, New Jersey, the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network with approximately 600 dealers throughout the United States.

In 1965, Malcolm Bricklin started selling franchises for motor scooters that included the Fuji Rabbit and the tiny Subaru 360. Bricklin made a deal with Subaru to introduce those cars to the United States. Malcolm and his partner, Harvey Lamm, formed Subaru of America, Inc. to sell Subaru franchises.

Subaru of America was established in 1968 in Philadelphia and is now headquartered in Cherry Hill, New Jersey. Subaru of America, Inc. moved to its current Cherry Hill, New Jersey, facility in 1986 when it was fully acquired by Fuji Heavy Industries.

In 1989, Subaru and then-partner Isuzu opened a joint factory in Lafayette, Indiana called Subaru-Isuzu Automotive, Inc., or SIA, which initially manufactured the Subaru Legacy and Isuzu Rodeo. In 2001, Isuzu sold their stake in the plant to FHI for $1 due to flagging sales and it was renamed Subaru of Indiana Automotive Inc. SIA has been designated a backyard wildlife Habitat by the National Wildlife Federation and has achieved a zero-landfill production designation. Ironically, Subaru and Isuzu were both under the General Motors umbrella from 1999–2005 and part of the Toyota group from 2007 to the present.

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