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Suhel Seth is the Managing Partner of Counselage India and founder of Equus.

Counselage is India’s only strategic brand management and marketing consultancy focused towards creating over-arching corporate reputation and respect. It works for Tata Steel, The Taj Group of Hotels, Tata Teleservices, NDTV, Coca-Cola, Max New York Life, Hero Honda and American Express amongst others.

Suhel has several passions: he is a regular speaker at industry meets; is a lecturer at various Indian Institutes of Management. Suhel also writes provocative columns in The Asian Age, Business India, The Hindustan Times and The Indian Express on current affairs and the social landscape of India. Suhel has co-authored two books on Calcutta with Khushwant Singh and R. K. Laxman. Suhel was also the Keynote Speaker at the Indian Advertising Congress in 1998. Suhel has also been a speaker at all Marketing Summits organised by CII and was the Chairman of the Marketing Summits for 2005, 2006 and 2007 and is for 2008 as well.

Suhel sits on the global advisory boards of British Airways and Cavendish and on the regional boards of Citibank India, Coca Cola India, Star TV and [[Sixt] Cars.

He has addressed the International Executive Committees of companies such as American Express, BMW Foundation and Renault on ‘Understanding the Indian Consumer’.

Suhel has published several papers on `The changing Indian Consumer':Suhel has also written extensively on the impact of advertising and its linkages to societal influences such as religion and culture. In February 2002, Suhel’s first book `In your face’ was published. More recently, Suhel has been commissioned by Penguin India to write a book which is tentatively titled `The Indian Mindset’: this will be the first Indian marketing book to be published by Penguin India. Suhel has also just finished a book `Of roots and wings': 50 years of Indian Airlines.

Suhel is an alumnus of the AMP of Harvard Business School as also member of the Harvard Business School Consultants Club and is active on the Delhi theatre scene and has acted in several plays and films (by Satyajit Ray, Mrinal Sen) as also has represented India at the University of Oxford in Debating. He is also the Founder of both the Calcutta and the Delhi Debating Society and Concern for Delhi. Suhel has also been a Rotary International Scholar as well as the Founder of the Rotaract and Interact Clubs in Calcutta.

Suhel is on the Board of Advisors of Deepalaya, the Neemrana Foundation and the Max Foundation.

Suhel has also been nominated as a Trustee on the India Brand Equity Foundation by the Government of India: IBEF is the apex body responsible for creating a vibrant Brand India. Suhel is the Chairman of the National Marketing Committee of CII for 2009-10.



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