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Sunrise Radio (Yorkshire)
Broadcast area Bradford
Frequency 103.2 MHz
First air date December 9, 1989
Format Asian
Owner Bradford City Radio Ltd and Sunrise Radio Group

Sunrise Radio Yorkshire is an Asian radio station in Bradford, West Yorkshire in the United Kingdom.

Contents

Availability

The station broadcasts 24 hours a day on 103.2 FM and on DAB to Bradford, Huddersfield and Keighley. A feed is also available world wide via the stations website.

Format

Sunrise Radio works closely with local charities and voluntary groups and provides regular "what's on" information. The station also has regular news bulletins through the day and has "News in-focus" at 5pm, a 15 minute in-depth report[1]. The music policy consists of "Bollywood", "Lollywood", "Bhangra", "Asian Pop", "Qawalis" and "Ghazals".

Background

The station was launched (as Bradford City Radio) in December 1989 and was the first Asian radio station on FM in the UK.

Broadcasting mainly to the region’s ethnic minority communities, Bradford City Radio now trading as Sunrise Radio (Yorkshire) was formally launched in December 1989.

The Sunrise Radio (Yorkshire) studios are based in Bradford City Centre and the mix of programming aims to take into account the areas diverse population, something that no other radio station in the region has previously attempted.

Sunrise Radio was named "Ethnic Media of the Year" in both 2001, 2002 and was awarded title "Media of the Year" in 2004 [2].

Usha Parmar is the Chief Executive. Raj Parmar is Events and Marketing Director. He also runs Spice Entertainment

External links


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