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Superficial charm, also called glibness, is a common manipulative technique using positive reinforcement. The "charm" is entirely insincere. It may manifest itself as flattery. It is an important attribute of psychopathic personalities.[1] It is often used by abusers early on in an abusive relationship to attract and groom the abused person. High pressure salesmen or conmen also maliciously use superficial charm.

Less malicious forms of superficial charm manifest themselves as spin, the sales patter used by salesmen, politicians, advertising and glossy brochures.

According to Hotchkiss[2], the fantasy world of narcissists can have a seductive allure. Their superficial charm can be enchanting, and they often appear complicated, colourful and exciting as they draw their victims into their narcissistic web.

See also

References

  1. ^ Cleckley, Hervey (1988). The Mask of Sanity (5th ed.). Emily S. Cleckley. ISBN 0-9621519-0-4. http://www.cassiopaea.org/cass/sanity_1.PdF. Retrieved 14th November 2009. 
  2. ^ Hotchkiss, Sandy & Masterson, James F. Why Is It Always About You? : The Seven Deadly Sins of Narcissism (2003)

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